Days Until
GivingTuesday 2024
One of the biggest giving days of the year is just around the corner. Are you prepared to make the most of it?
We’ve pulled together email and social media templates, planning timelines, interactive worksheets, guides, and webinars—everything you need to plan your most successful GivingTuesday campaign yet!
GivingTuesday Success
In 2023, Neon One users reached new fundraising heights. What can you accomplish this year?
Revenue Raised on GivingTuesday
of Donations Were Made by First-Time Donors
Average Online Donation
665
Email Campaigns Sent
$191.16
Average Online Donation
70 Donations
Average Per Campaign
2024 GivingTuesday Toolkit
Looking for resources to help you plan your GivingTuesday campaign—and fast? This toolkit has 40+ pages of planning worksheets, email and social media templates, campaign examples, and fundraising tips. Get everything you need to plan, execute, and follow up with your GivingTuesday donors!
Planning Worksheets
Plan your campaign, build a communications calendar, create awesome donation pages, and more.
Email Templates
Create save-the-date emails, appeals, and campaign updates with these templates as a guide.
Social Media Templates
Jumpstart your social media plan with handy templates for every stage of your campaign.
Neon One Product Tips
Are you a Neon One customer? Great news—all the GivingTuesday email templates in our toolkit are already in your account!
How to use these templates in Neon CRM
How to use these templates in Neon Fundraise
As you build your emails, try customizing your messaging for different donor segments. For example, adjust appeals for donors who gave at various levels last year or tweak your message for recurring supporters.
Personalized appeals based on donor history make your GivingTuesday campaign more impactful!
Campaign Planning
- Blog Posts
- Webinars
Fundraising Tips
- Blog Posts
- Webinars
Communication
- Blog Posts
- Webinars
Stewardship & Retention
- Blog Posts
- Webinars
GivingTuesday Email Benchmarks
Curious how your 2023 GivingTuesday emails measured up? Ready to elevate your email game for 2024?
Unlock the secrets to a standout GivingTuesday campaign with our exclusive edition of The Nonprofit Email Report: Data-Backed Insights for Better Engagement. Dive into nonprofit sector stats, uncover top-performing strategies, and get inspired by best practices tailored for GivingTuesday success.
Leverage these powerful insights and expert tips to sharpen your next year-end campaign.
Helping nonprofits work better together
John Houseman
Director of Institutional Advancement, Palma School
There was concern that if people donated to GivingTuesday, then they wouldn’t also give their normal annual gift. That was not the case, it was rather the opposite. We ended up, when including all the matching gifts, close to our $70,000 goal for our first fully planned out GivingTuesday campaign.”
