Better Branding for Nonprofits


January 27, 2021
2pm ET

Hosted By

Tim Sarrantonio headshot
Tim Sarrantonio
Director of Strategic Partnerships, Neon One
Kimberley Rudd,  headshot
Kimberley Rudd,
President, Rudd Resources LLC

This past year has caused many to take a hard look at who they are, and that type of self reflection doesn’t limit itself to just people. Brands are trying to understand their place and relevance in the world. Some organizations are even going so far as rebranding themselves — including Neon One!

Join Neon One consultant Kimberley Rudd (Rudd Resources) and Tim Sarrantonio (Neon One) as they explore whether now is the right time to consider rebranding your nonprofit in order to stay true to your mission.

In this session, you’ll learn:

  • All about the key components of a brand and how to apply them to your mission
  • How a rebrand typically takes place and which stakeholders need to be involved
  • Great examples of rebranding from nonprofits as well as some that didn’t quite work out