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From Scarcity to Abundance: How a Broader View of the Giving Landscape Creates Opportunities

Hosted By

Jesse Bourns headshot
Jesse Bourns
Lead of Technology and Knowledge Management, GivingTuesday


45 Minutes




Supporting Resource


Due to technical difficulties of the Zoom platform, this presentation is an adapted version for a live stream.

GivingTuesday’s Data Commons is excited to release From Scarcity to Abundance: Mapping the Giving Ecosystem, a lookback into worldwide generosity in 2021. In this new report we not only draw on a broad range of data sources to provide a unique window on the state of giving in 2021, but – equally importantly – we lay the foundation for a rethinking of how the social sector understands – and cultivates – generosity.

Key takeaways include:

  • Generosity is abundant and diverse – 85% of people surveyed globally gave in 2021; non-monetary giving was 2x more common than monetary giving. Globally, only 5% of people who gave, gave money only.
  • Giving happened broadly across all recipient groups – In the USA, giving to non-registered entities was over 2x more common than giving to registered entities; with most people giving to multiple types of recipients. Only 2.5% of people who gave, only gave money to nonprofits.
  • Volunteering for nonprofits has followed its own unique two-year trend vs giving of money – increasing 7.4% in 2021 after a severe drop in 2020 yet remaining far below pre-COVID-19 levels in the US