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From Scarcity to Abundance: How a Broader View of the Giving Landscape Creates Opportunities

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Jesse Bourns
Lead of Technology and Knowledge Management, GivingTuesday

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Due to technical difficulties of the Zoom platform, this presentation is an adapted version for a live stream.

GivingTuesday’s Data Commons is excited to release From Scarcity to Abundance: Mapping the Giving Ecosystem, a lookback into worldwide generosity in 2021. In this new report we not only draw on a broad range of data sources to provide a unique window on the state of giving in 2021, but – equally importantly – we lay the foundation for a rethinking of how the social sector understands – and cultivates – generosity.

Key takeaways include:

  • Generosity is abundant and diverse – 85% of people surveyed globally gave in 2021; non-monetary giving was 2x more common than monetary giving. Globally, only 5% of people who gave, gave money only.
  • Giving happened broadly across all recipient groups – In the USA, giving to non-registered entities was over 2x more common than giving to registered entities; with most people giving to multiple types of recipients. Only 2.5% of people who gave, only gave money to nonprofits.
  • Volunteering for nonprofits has followed its own unique two-year trend vs giving of money – increasing 7.4% in 2021 after a severe drop in 2020 yet remaining far below pre-COVID-19 levels in the US