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How To Rock A P2P Campaign During A Giving Day


February 24, 2021
3pm ET

Hosted By

Sarah Willey headshot
Sarah Willey
Founder & Principal, Sarah Willey LLC
Tim Sarrantonio headshot
Tim Sarrantonio
Director of Strategic Partnerships, Neon One


60 minutes



Giving Day Communication Template


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Once a niche form of fundraising mostly used in conjunction with a physical event such as a walk or bike race, peer-to-peer fundraising has taken on new life in recent years.

Social media offers a new way to conduct peer-to-peer fundraising, and the rise of GivingTuesday and giving days has increased the number of nonprofit organizations that add peer-to-peer fundraising to their annual fundraising plans.

Join us to learn more about how nonprofits can successfully use peer-to-peer fundraising during a giving day campaign. We’ll cover:

  • What to consider before launching a peer-to-peer campaign
  • Tips for motivating volunteer fundraisers
  • What to include in a toolkit for volunteer fundraisers
  • Important steps to take after a peer-to-peer campaign

We’ll also give a peek at what Neon One has planned in 2021 to help nonprofits take their peer-to-peer fundraising during a community giving day to levels never seen before.