Happy and Memorable: How Supporter Satisfaction Is More Important Than Money

Too often to understand donor’s behavior we assume transactional data (monetary amount, frequency, etc.) are an indication of why individuals make that transaction and if and when they will repeat it.

In this webinar, Francesco Ambrogetti (UNICEF) will start with a simple question “are donors happy?” and show – with data and examples – that feedback, commitment, and satisfaction lead to a more predictable and valuable lifetime value.

Francesco will also look into how memory works and how we can use the “peak-end rule” from Nobel Prize-winning psychologist Daniel Kahneman to create or nudge unique memorable experiences for our supporters.

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