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2 Part Webinar Series: How to Use Storytelling to Drive Recurring Donors


July 20-21, 2022
3 p.m. ET each day

Hosted By

Sam Nyland headshot
Sam Nyland
Product Marketing Manager
Kacie Cysewski  headshot
Kacie Cysewski
Professional Services Consultant


92 Minutes


Slides Day 1

Slides Day 2



If you were able to retain more donors, what would the revenue impact be on your organization?

In Part 1 of this webinar series you can expect to learn:

  • The importance of your organization’s messaging and impact storytelling
  • How to ask the right people for the right recurring gift amount at the right time
  • How to sustain a recurring donor’s positive emotions right after their first gift

In Part 2 of the webinar series you can expect to take that knowledge you just learned and put it into practice inside Neon CRM.

Topics covered:

  • The donor lifecycle & segmentation tips
  • Continual engagement strategies for donor acquisition & donor retention
  • Simple reports to create, save, and reference for on-going outreach

Walk away with practical Neon CRM usage tips on:

  • Segmentation best practices
  • Relationship building with email marketing and communications
  • Automation & Fundraising KPIs

Walk away with the knowledge and tools to better understand how you can reach, acquire, and retain recurring donors.

Watch both parts of the series in the video below:

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