Skip to Main Content

Eight Segments You Need in Your CRM For Year-End Success

Date/Time

October 10, 2020
2:00 PM ET
Online

Hosted By

Tim Sarrantonio, headshot
Tim Sarrantonio,
Director of Strategic Partnerships, Neon One

Duration

70 minutes

Resources

Slides

Share

Personalization of your appeals has been proven to increase response rates by 50%, but donors expect more than just a merged name into an email or letter. The secret to effective personalization? Strategic list segmentation to speed up your targeting. Join Neon One’s Tim Sarrantonio as he takes a deep dive into:

  • The eight segments you need in your CRM (plus one bonus one!)
  • How to use standard and custom data to help craft amazingly effective copy
  • Taking your appeals strategy to the next level with clever automation tricks