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Personalization of your appeals has been proven to increase response rates by 50%, but donors expect more than just a merged name into an email or letter. The secret to effective personalization? Strategic list segmentation to speed up your targeting. Join Neon One’s Tim Sarrantonio as he takes a deep dive into:
- The eight segments you need in your CRM (plus one bonus one!)
- How to use standard and custom data to help craft amazingly effective copy
- Taking your appeals strategy to the next level with clever automation tricks
