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What to Say & How to Say It: Crafting Effective Email Strategies to Boost Donor Engagement


May 16, 2023
2:00-3:00 EDT

Hosted By

Mallory Erickson headshot
Mallory Erickson
CEO/Creator of the Power Partners Formula™


60 Minutes





This webinar is tailored for small to mid-sized nonprofits who are keen on enhancing their nonprofit organization’s email communication strategies. This interactive session delved into the crucial aspects of nonprofit email marketing, shedding light on how to develop unique benchmarks and harness the power of data to maximize engagement.

Watch this webinar as we explore:

  • Why nonprofits need to establish their own performance benchmarks and how to create them for your organization.
  • The nuances of donor behavior compared to consumer behavior and how to harness this for more effective fundraising
  • Dealing with donor fatigue and identifying the sweet spot for your organization to maintain engagement without overwhelming recipients
  • Harnessing the power of identity and belonging to create connected, personalized, and relatable content for your audience.

By the end of this workshop, you will know what to say and how to say it. You will be equipped with practical insights and tools to craft tailored email strategies for your nonprofit organization that foster strong engagement and drive results. 

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