A common refrain in our sector is that people should “think globally, act locally.” Campaign planning is successful when you think about how your unique community may attribute to the success of your engagement.
Neon One will explore the concept of utilizing a regional giving trends approach and present an analysis of client data to help inform fundraising strategy.
In this session, we will explore:
- What giving trends are occurring in different regions of the United States and Canada
- The ways an organization can tap into community-centered giving analysis
- How to tie the impact of a community-run giving day to year-round fundraising appeals
- Unique ways to approach your own community’s influence on your appeals