The Recurring Giving Report: Data-Backed
Insights for Sustainable Generosity
Let’s be honest—nonprofits are seeing some concerning trends. They’re having a hard time acquiring and keeping donors. Individual giving is going down. Distrust in nonprofits is on the rise.
But there’s a silver lining: Recurring donors are defying those trends. More and more people are supporting their favorite nonprofits with recurring gifts, and those donors tend to stay engaged for long periods of time.
Recurring donors are easy to retain, highly engaged, and deeply connected to the causes they love. If you want to expand your recurring giving program, this resource is for you.
When you read this report, you’ll learn:
How recurring giving grew and evolved from 2018 to 2022
Benchmarks and donor insights you can use at your organization
Data-backed strategies for building an effective recurring giving program
Insight and advice from industry fundraising experts and other nonprofits
Access the Report
Discover Industry Insights
144%
Recurring giving revenue growth 2018-2022
8 years
Average donor lifetime for a recurring giver
49%
Of recurring donors make at least one additional gift
Thoughts on The Recurring Giving Report
“Neon One’s Recurring Giving Report is an absolute game-changer for organizations of all sizes diving into the world of sustained giving. As someone deeply invested in the growth of monthly giving within the nonprofit sector, I can’t stress enough how vital this report is in today’s landscape.
One of the most commendable aspects of this report is its inclusivity. Whether you’re a small grassroots organization, a medium-sized regional charity, or a large-scale international NGO, there’s something valuable for everyone. No matter your organization’s scale, you’ll find pertinent information and case studies tailored to your needs.”
DANA SNYDER
CEO and Founder (Positive Equation)
Recurring Giving Success Stories
“I have lots of lifetime experience with databases and CRMs, and Neon is by far one of the most user-friendly systems that I’ve had in my long career.
“Neon CRM has helped to simplify, automate, and make things easier. When somebody’s payment fails, for example, they get an email and click the link, and easily set up their next payment –and usually increase their giving a little bit.
Recurring Giving Masterclass: How TSSUS Grew Its Recurring Donors From 11 to 500+
In this masterclass, you’ll hear directly from TSSUS on exactly how they did it, and learn how to:
- Launch a recurring giving program
- Keep recurring donors engaged and find more of them
- Structure your donation forms to encourage more recurring gifts
Recurring Giving Calculator
Calculate the revenue potential of your recurring giving program. See how your performance compares to yearly averages for similar nonprofits.
Projected Recurring Revenue
0
0
Performance Benchmarks
Compared to $1234 average of Category Code
Right On Track
You’re doing a great job growing and expanding your recurring giving base. That means you’re well on your way to building a sustainable nonprofit!
Continued Learning
Check out this 5-part webinar series with Erica Waasdorp, Recurring Giving + Fundraising Expert & President of A Direct Solution. In these sessions, Erica uncovers the power of recurring giving and gives you best practices for building, sustaining, and growing your recurring giving program.
