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Client Story
A pin icon representing locationCheyenne, Wyoming Icon representing the classification of this org Human Services

How Wyoming Equality Grew Their Revenue, Donations, & Memberships with Neon CRM

Customer Profile

  • Solution Used:

    Neon CRM
  • Budget: $145,000

  • Neon CRM Client: Since 2015

Wyoming Equality

Software Goals

Wyoming Equality grew their revenue, donations, and membership in just one year with Neon CRM — while saving thousands on admin costs.

Before choosing Neon CRM, they had particular goals they wanted for their software, including:

  • Save time and cut costs
  • Engage supporters
  • Data consolidation
  • Organization growth

Neon CRM met all of those goals and more.

Everyone I dealt with at Neon One was a rockstar. Everyone has such a passion, the people have been so great to work with, and the product is always improving.

John King

Board Chair

The Results

Over 40% of Wyoming Equality’s revenue comes from events, so Neon CRM’s automated email confirmations have really helped with their operations.

After moving over to Neon CRM, Wyoming Equality saved over $3,045 per year (including the cost of Neon CRM).

In just one year with Neon CRM:


Increase in Recurring Donations


Increase in Total Income


Net Yearly Savings (including the cost of Neon CRM)

Functionally, Wyoming Equality uses Neon CRM for their membership, events, fundraising, peer-to-peer fundraising, and bulk mailing needs — all in one system.

Neon One has allowed us not to focus on mundane details, but to think outside of the box. We can focus on our community, and that helps our organization grow.

John King

Board Chair

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✓ Better Value ✓ Donor Management ✓ Time & Money Saved

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