Unknown Speaker 0:03 Good afternoon, everyone, or late morning, depending on where I'm talking to you from. This is Tim Sarrantonio, head of partnerships and business development and neon one, I'm excited for you to be joining us today for a really exciting walkthrough and story, where we're going to be talking with one of our clients and a new certified integration partner. So this is about how Arizona pharmacy Association use uses education to boost membership. And so there's a lot of really cool things that we're going to get into. Unknown Speaker 0:37 And as we go through, I'm going to just cover some quick housekeeping items. Before we really dive in today. As per usual, the neon team is also on hand to help navigate any issues you may have with the audio or I can't hear or anything like that. Our team member allison is at the ready to engage that. Unknown Speaker 1:00 So a few housekeeping items as we dive in. First and foremost, this is being recorded. So this is going to be added to our resources section as part of the workshops that we have. For all the different types of educational items that we do, we will be taking questions as well. So as a little bit of a gut check for the folks that we have here live right in who you are, and where I'm talking to you from today in the Questions Unknown Speaker 1:33 section. So I can confirm that that works. So Unknown Speaker 1:38 if you can kind of test that out, there should be a q&a. Just type in, you know who you are and where I'm hearing hearing. You come in from. Unknown Speaker 1:49 Okay. Unknown Speaker 1:52 We got crystal Kim and Kim. Unknown Speaker 1:55 Listening, looking for you. Alright, well, I know that they can hear us. So there we go. Unknown Speaker 2:02 Okay, and this is also Hey, there we go, Kim. Thank you, Kim. From IP ha, awesome. So thank you for confirming that works. Unknown Speaker 2:15 This is going to be a discussion. This is not a lecture, we're really here to to listen to Kelly's story. And that's what we're excited to, to kind of dive in. I think that that a lot of times, especially if you look at a lot of the discussions that we're hearing in the industry, you're not hearing too much about what happened in the association space, in my opinion. And so I think it's really important to understand what's happening happening with membership. A lot of the narrative is like, it's digital, and look at all these hybrid events and things like that. And it's like, yes, but everybody always immediately thinks gala in our sector, right. And that's not the reality of what organizations like Kelly's go through. So we want to understand that and unpack that. So we're going to be getting off the slides very shortly for that, and really have a nice discussion. But this is the official launch of another neon one certified integration. And David from lecture panda Unknown Speaker 3:17 is going to walk us through His platform and how it's been really impactful. Kelly's going to talk about her experience with the two as well as using neon CRM for Association management, and the on website. So this is a really action packed technology webinar for y'all. And so we're pretty excited about that. But we're gonna keep it tight and focused on a really solid discussion. Unknown Speaker 3:40 And because we're here for knowledge, Unknown Speaker 3:45 I am kind of started, I don't know, if you saw that I updated the quote. So Benjamin Franklin, I have had people request, Hey, can you please state who this person is. So I felt obligated to state that Benjamin Franklin, who I am now reading a biography on so Unknown Speaker 4:04 we're many hats. I just went with founding father, but an investment in knowledge pays the best interest. I think that's a good one. So and that's why we're excited for all of you to be joining us here today. Because we think that you're going to learn a lot. And so our learning objectives are to kind of really understand what we're going to nations like the Arizona pharmacy Association did at the beginning of the pandemic and what they're also thinking about for the future to this is going to be a heavy conversation with Kelly. And then we're going to touch on at the end how lecture panda works with neon CRM as a certified integration. Kelly before we kind of dive into the meat and potatoes of today, can you tell us a little bit about you introduce yourself, please? Yes, thank you, Tim. So my name is Kelly fine. I'm the CEO of the Arizona pharmacy Association. I'm a pharmacist by training Unknown Speaker 5:00 Which probably seems odd to those of you who may be in other industries or associations. But I've had that training and I about 11 years ago decided to come on board with the association, and manage our nonprofit which represents all the pharmacy professionals in Arizona, so pharmacists, technicians and student pharmacist in our state. Unknown Speaker 5:23 I've also gotten some additional education myself and nonprofit management, I've earned a certificate, multiple certificates through ASU here and then I serve as adjunct faculty and I both have the colleges of pharmacy, so do a lot of teaching and courses as it pertains to that. What's your Unknown Speaker 5:45 immunizations actually, so that was something that Unknown Speaker 5:49 I hope developed that course for our organization, one of our hybrid courses, prior to pandemic, which was a home study and a live seminar, which we've been conducting virtually for quite a while due to the pandemic. But that's probably my favorite topic. Passion. Also, advocacy is the other one. So I like talking about how to get involved, how to make a difference and how to advocate for your issues, whether it's state or federal issues. Very cool. And any other fun facts that you'd like to share about yourself today. Yeah, we were asked to share a fun fact. So I was thinking, Unknown Speaker 6:30 one of my latest obsessions are raffys and I was asked by Tim, what are the Rockies? They're actually a shoe, which you know, a lot of women out there can probably relate. But there are very comfortable, stylish shoes on top of that they are made from recycled plastic, which sounds like they've been comfortable, but they actually are very comfortable. And the good thing is they're washable as well. There's something that I've gotten into and really enjoy purchasing what I haven't. Unknown Speaker 7:00 Cool. And if there's any Rockies fans, feel free to let us know in the question and answer section two. Very cool. Thank you, Kelly. And David, David from lecture Panda, why don't you introduce yourself to the crowd? Yes, of course. Thanks, Tim. My name is David true piano. I'm the founder and CEO of lecture Panda, the integration where you hear me talking about a little bit, I am a pharmacist by training. So that's kind of how we are a company got started is kind of in the pharmacy and healthcare space. But I've been, you know, developing software for over 15 years, kind of alongside of my pharmacy profession experience. And you know, in the last 10 years has been more Learning Management. As you know, in healthcare, there's a lot of new knowledge has generated a lot. And so you know, especially in pharmacy, physicians, nurses, all those different professionals, so there's a lot of opportunity to improve how that knowledge is shared with those folks, so they can do do the good work that they do. Right. So that's kind of what what we've been doing here at lecture panda. I mean, kind of, you know, the the personal thing is, I kind of in keeping with the learning manager thing. I'm always dabbling and playing with lots of different different hobbies. And so basically, if you can think of a nerdy hobby have probably tried it. Unknown Speaker 8:26 So for example, 3d printing, like to Steeler day, I, I designed a pull string for a fire alarm that I couldn't hit the button, it was too high. So I 3d printed a new mount and added a little lever to it. Just for fun, but you know, because I'm a nerd, and I like to try and I mean, Benjamin Franklin did this stuff, he would probably consider himself a nerd, as well. So are you in a ham radio at this point? No, no, that's a little bit before my time. Okay, there you go. Okay, go. Well, very cool. Very cool. I myself started back up on my home brewing. Oh, beautiful. So that's what is it beer or wine or what? I'm doing beer at this point. I'm doing beer at this point. Wine wine seems, is easier. I think there's less there's less stuff. Anyway, we digress. Anyway, another another another webinar for another day. Yeah, yeah. So what are we going to learn today? So So who is this for? So folks, if you're registered for this, and you focus on fundraising, you might find some value in this for sure. But this is really ideally for membership associations, who are managing continuing education, their workshops, their conferences, and looking to track this into their membership platform. Unknown Speaker 9:50 So neon CRM has Association management capabilities, there's a dedicated membership module and that's what this interacts with, as well as our events platform. Unknown Speaker 10:00 So this is nice because we actually get to hear from a user of that, who utilizes that our website and lecture panda all together. So this is a really good articulation of the ecosystem. And to be able to have Kelly directly here is such a treat. So that's really going to be the focus is to hear her story on what she did, because you might have gone through something similar. And we'd actually love to hear from you about that, too. If you have your own insights and your own things that you were doing that can contribute to the conversation, please use the question section. And then we're going to hear how the Arizona pharmacy Association pivoted during the pandemic. So that's really going to be the the meat of our discussion today. But we also want to hear the technology side too. So that's important. A lot of times you get into these discussions, and it's very nice to hear about what somebody else did. But there's practical things that other people can learn from and do. And that's what we want to zero in on. What we're not going to really get into is like how do you set up your membership in neon, that's we got trainings for that. We got consultation, we got some really great resources for that. But we're not going to really get into that. And, and lecture panda is a pretty robust platform. So what we're really going to focus in on is how Kelly used it. And so David's going to touch on the different ways that an organization like Kelly's can can implement it today, we have a demo system that we set up to showcase that. But realistically, this is going to focus on on Arizona's pharmacy Association. So with that said, what I'm going to do is shift out of the slides into us having a chat. And and one of the things that I'm pretty excited about to hear, let me just get things set up is obviously hearing from you, Kelly. So tell us about the Arizona pharmacy Association. And just just let's start kind of what's your work? What's it what's, what's the organization actually doing? Unknown Speaker 12:16 Sure. So our organization, although it's it caters to pharmacy professionals, similar to I'm sure a lot of the associations that may be listening, we offer memberships. So that's a big part of what we do. We do advocacy work down at the state capitol. And then a large chunk of what we do is education. So making sure our members and even non members have access to educational programming, whether it's live conferences, live webinars, on demand webinars, and then something called certificate programs, which is kind of a Unknown Speaker 12:51 intensive course on a particular topic that would usually encompass some home study and live content. And so we've, over the years have gotten Unknown Speaker 13:02 a lot of practice at that we've developed a lot of our own certificate programs that we offer to to members in our state and other states as well. And so that's the bulk of what we do membership, advocacy and Unknown Speaker 13:17 education. And through all of that hopefully, we can provide connection Unknown Speaker 13:22 with our members and provide valuable resources that they need. So I know it might be obvious from the name. But who is a typical member of your association? Yeah, so we have pharmacists, we have pharmacy technicians, we have student pharmacists. And then we have associate members, which can be anyone who is affiliated, or just wants to get the news and information that may do business with pharmacy professionals in the state. And so we offer eight and associate membership as well. Unknown Speaker 13:59 So when it comes to the actual educational offerings that you do, talk about a not a typical year, let's not get into the pandemic yet. What were you doing? Let's let's actually start. I don't know, let's go back to January 2020 or so. The future's bright. The sun's coming up in in in Phoenix, you know, or across the state and Arizona and you are just planning out your year. What were the things that you were gearing up to do? Unknown Speaker 14:31 That that, you know you would typically be doing or excited to even launch in 2020. Unknown Speaker 14:38 So our our focus was always live events. We were dabbling in on demand trying to build our catalog but our live conferences, our hybrid certificate programs, were always kind of the focus. They take a lot of time and planning and preparation. So we were we have Unknown Speaker 15:00 Three live conferences every year, one big annual meeting in the summer. And then we have a couple of smaller ones that we offer. And then we our certificate programs, we have, again, they're they're specific to different chronic diseases like diabetes or immunizations. And that would give a person an intensive course on that topic. So we would usually offer those programs once or twice a year. So we'd be planning those, and again, the participants would log on complete a home study, and then attend live. For the didactic part where I'm structures, instructors would go through usually to eight hour day, go through some of that hands on lecture that would go along with that course. And at the end, they would earn a certificate. And then we did some live webinars for our colleges of pharmacy that wanted to reach some of their preceptors and trainers that were out there. And again, we were dabbling in some of the on demand, recorded webinars and trying to load those onto our platform. But you would say probably before everything hit, most people were doing things in person, they were attending the conferences, in person, all that type of stuff. Yes, yeah, we are members and our association. I think the mindset has been for a long time, like our live events are what bring everybody together that connection, that networking, that prior to the pandemic, it was hard to envision. How could you mimic some of that in a virtual world. And I think the pandemic, one of the good things that came out of that was that we were forced to figure this out very quickly, to figure out how can we make these virtual events and education programs viable, and even something that some of our members prefer? Over live conferences, but still incorporate some of that connection? and networking? That's a part of those live conferences as well? And about how many? How many? How many members do you have at this point? Unknown Speaker 17:08 So we have we have about 1600. Members. We fluctuate, obviously, as many people do. You know, depending on the time of year, it's been more difficult, I would say during the pandemic, to get a hold of people in our industry, healthcare in general has been bombarded due to the pandemic, just with the needs of taking care of the patients with COVID. And now the effort is on vaccination. So that's been a challenge, a separate challenge that we've had to kind of work through as our communication strategies. So and I definitely want to return to the communication strategy. But let's maybe shift into because you started touching on it, the the pandemic hits, you realize when did you realize at what point something had to change? And then what did you do talk me through, you know, your CEO, the buck stops with you. So what, walk me through your decision making process going back to that time? Yeah, so I mean, lots of mixed emotions, just what is this going to mean for our association, a big chunk of what we rely on our Non Us revenues from our educational conferences, so how are we going to be able to sustain ourselves if we can't put on our annual conference? Unknown Speaker 18:28 And so that was, that was a big shock. And on top of that, a lot of us do contracting in advance with hotel. So we had multi year contracts with, with hotels for these events. And so what does that look like? You know, how can we renegotiate get out of these contracts? And then, is there an opportunity to be able to still offer a conference in a virtual space? And what does that even look like? I mean, we have tons of experiences and on conducting live conferences, and all the to dues and the checklist, but we had nothing in place for a full on virtual conference. And so we literally had to start from scratch. Everything had to be rethought. From marketing, to procedures to all of the new technology that everyone had to quickly learn staff and our members who are utilizing it. So it was a huge learning curve. So when when what would be the conference like one of the conferences that you'd be planning timewise? Yeah, so the the first one was scheduled to be in June of 2020. We ended up postponing it to October 2020. Hoping that we would be in a place where we would be able to still conduct the conference live. That didn't happen. And so that ended up being our virtual first virtual conference, which was in October of 2020. So let's unpack the technological side because Unknown Speaker 20:00 Cuz Obviously, I'm interested in that. And I know David is too. So talk about the things that that you had to think about when planning, the educational offerings for your members, that checklist of not only technology, but process shifts that you had to do, I'd actually love to unpack that a little bit more. Unknown Speaker 20:21 So, we, we had moved to luxury panda a few years back, looking for a solution that would encompass our needs. As an association, we do a lot of education programs, and some of them pretty complex. And so it's been difficult until recently, recently, until we found extra panda to find a platform that was able to accommodate what we needed to accommodate, but also has been responsive to the needs of Unknown Speaker 20:56 our organization, as well as our customers. So we had to kind of take a step back, we were obviously familiar with neon and the events, familiar with both, you know, the using the web page and familiar with lecture panda in the context of a live offering. So we had to take a step back, okay, how do we utilize the same platforms, but in a virtual space? And then what additional technologies would we need to incorporate on top of this to make that function in a similar fashion? So we had, we were using zoom for some live webinars, but not to the extent we are now. So figuring out, you know, how do we utilize that, you know, for our conferences, we have 30 different speakers, we've got, you know, a lot of exhibitors, we've got multiple concurrent sessions. And so how, how would something like that work Unknown Speaker 22:00 on, you know, utilizing our education platform, we also had to invest in like a conference application that would tie into everything as well. And so the lecture panda platform, you know, kind of houses all of the education kind of turnkey for attendees. So all of the information is there, as far as you know, what they need to do to complete their continuing education, materials, handouts, things like that. Unknown Speaker 22:30 And the good thing about that is that gets automatically uploaded to our accrediting body. But we had to kind of take a step back and figure out, Okay, what are the extra pieces, we need to add on top of what we are currently doing to help facilitate this, you know, virtual conference. Unknown Speaker 22:49 And David, maybe let's kick it over to you for just a moment to maybe even pull it back a tiny bit and talk about, you know, why you built lecture Panda, basically, like what, you know, what were you seeing out there that you were trying to solve? Because he cited a lot of different things. But you know, you obviously, something even before that, yeah, no, because we launched in 2014. And so I was still practicing as a pharmacist at the time. And as an informatics specialist here in Detroit. So that means I was like, the interface between the IT people and the Clinical Pharmacy department. And we would give our CV to the staff, like a, like a weekly grand rounds, to the staff. And so I was, you know, attending those, those courses, and also helping set them up on kind of the back end of things. And, you know, when you give out these course, like, just the logistics of, you know, sending an email to everybody is, it's not an easy thing to do. And there's some special rules and pharmacy that are, you know, even make it even more difficult to do. And so I said, Hey, you know, what, I have some technical skills, I can make this very easy for me to run, and then ended up, you know, snowballing into something larger that, you know, now we're we're solving a lot more problems with it than just that kind of, you know, isolated case. And so the idea was like, let's make education easy. I mean, that's essentially what the overall idea was. I think we've, we've done a pretty decent job of getting there. There's always ways to improve, but I think we've got something kind of that makes it really easy to run a course like this. And kind of speaking to Kelly's experience, I think there was, you know, she had been used to the live event, but when you set up in for a home study, there's not a dramatic change that needs to take place to still support that. Right. And maybe Kelly, you can, can speak to that, about that transition in the setup. Yeah, the that that part of it was easy to me transitioning on the lecture. Panda platform was Unknown Speaker 25:00 wasn't necessarily the challenge going live, it was more of just facilitating Unknown Speaker 25:05 the conference, organizing it from a staff perspective on the back end. Unknown Speaker 25:11 And the different technology that had to be incorporated into what we had to learn the conference out being a huge learning curve. And just utilizing things a little differently and thinking differently about how we communicate to the attendees, and what types of instructional information are they going to need that are going to be different? Anything from we have scripts for our speaker intros and everything that was kind of we could reuse a week that all had to be redone? Because now we're in virtual setting. And so those old scripts didn't work anymore. And so, what are we starting from scratch? Unknown Speaker 25:48 Yeah, yeah. And so let's, let's, I'd love to hear more about what did the meme How did the membership react? Unknown Speaker 25:56 So, um, we've been trying to incorporate more technology. We Luckily, we had already launched our online education platform in the past. So those that had attended members and non members, because we are events are for both had experience using electric panda already. So that helped. Unknown Speaker 26:19 There's always a learning curve, when you launch a new platform, making sure people understand I mean, once they're in, Unknown Speaker 26:27 that's not an issue, it's usually issues with I can't find the link where I registered, where is it? Unknown Speaker 26:32 And once you get through that piece of it, Unknown Speaker 26:36 it it goes a lot smoother for the members and the those that are attending the conference, if you can get through that initial phase. Unknown Speaker 26:49 And actually, this is this is something that I think I forgot to ask you, when we were kind of setting this up, how many staff do you have, and how many people are focused on putting all this stuff together for the membership? Yeah, so we have a very small staff, we use some consultants that do some of the marketing. And then we we have four staff that are paid staff, and then we use consultants and then we have a lot of volunteers. So we have, we're lucky in that we have awesome student volunteers from both colleges that love to do this type of stuff. So they served as moderators for our sessions. So we train them all in advance, so they can help Unknown Speaker 27:33 troubleshoot with the speaker, you know, when we do our pre sessions, all the way from, you know, manning the q&a box, to announcing session codes, and all of that. So that's how we've been able to do that as utilizing our volunteers to help and you'd be surprised at how many people are willing to kind of stuff we've had even some of our speakers, our board members step up in huge ways. To help us over this past year, we had to conduct like an award ceremony virtually, which was new. And so we had a member pharmacist member who knew a lot about, you know, merging videos and helped, you know, emcee and record a lot of that in advance. So we've seen a lot of really neat things happen Unknown Speaker 28:19 during this time, or people just kind of stepping up and offering their talent that we didn't even know that they had to help us during this this time. So I mean that and that's the thing that I think we've noticed over here, because we serve 1000s of organizations, and they can be associations, they can be your traditional, you know, animal shelter, but, but that really hammers home, Kelly, that people are generous. People are generous in so many different ways with their time, their talent and their treasure. Unknown Speaker 28:51 Because we want to help. We want to help. So let's actually talk about your in your pharmacy Association. Unknown Speaker 29:01 COVID happens? What are the new types of things that you started to have to address for your membership, that then you needed to turn around really quickly and start to help people learn and implement? Let's let's talk about COVID specifically when it comes to your work, yeah, so we very quickly realized there was a gap and education information was coming out so quickly, from our health departments, from CDC, that our pharmacists, you know, have other responsibilities when they're on the job. And so trying to stay up to date on what, what's all happening, what do we need to know, as professionals in our state, it became our job to kind of collect that information. We had a weekly town halls that we offered. We had a whole web page that was devoted to like resources and information. Unknown Speaker 30:00 And then we also started ramping up our immunization training, knowing that there was an effort to produce a vaccine, Unknown Speaker 30:11 quickly, they removed a lot of the administrative barriers to be able to do that. And so we were already offering a course, you know, we would do it, you know, a few times a year. But we were really gearing up to ramp that up knowing that there was going to be an increased demand for that. And then also a need to train our technicians to be able to help with the administration, part of that, based on some new authorities that were granted to us from the federal government. So that was a new course that we developed in response to the demand. We were also able to do pediatric vaccines, some states could do it, some couldn't. But there was a need to have some additional education areas that we didn't really anticipate. And a lot of this was new and upcoming information. So it wasn't like, hey, let's do a course on diabetes. And we have a whole lot of experts. This is all stuff that we were learning, kind of as we as we go Unknown Speaker 31:12 and to be responsive, and relevant and a time where there was a lot of uncertainty for a lot of different reasons. So let's talk about the technology, again, in terms of how did all this, this is getting hit me a really quick, how are you pivoting quickly with the technology in order to connect with your members. Unknown Speaker 31:36 So, again, we had some experience with this. So that helped tremendously. But I think all of that had to be kind of sped up and expedited. And also the focus on really doing a deep dive and learning all the nuances of troubleshooting the technology, because again, before we were using some of the virtual platforms and doing some virtual trainings, but a lot of that was pre recorded, where you could kind of go back and edit and fix and you don't have those opportunities when you're doing live courses. And so kind of working through Unknown Speaker 32:16 all of that, and being able to really facilitate dialogue, making sure that people receive the information that we were offering to doing education that they had all of the information they needed. Unknown Speaker 32:30 And then we also like to track all of that in our in the neon CRM. And so if people are attending courses and events, what was important to us is that not to have a separate education platform that didn't speak to neon, but being able to keep track of what people were participating in. so that people could sign up for events, hear about, you know, what we were doing on our website, but that all of that information could be then relayed back into their profile. So that we have that information on hand for future planning and information. And let's talk let's kind of focus in on on communication. And and then also touch on Unknown Speaker 33:14 where members could self communicate in a way and and what I mean by that is what did you have to do in order to effectively engage people, and then talk about the role of something like a portal, and the work that would interact with with lecture panda for them to manage things without having to like call you up as well. That's another big thing. Because those calls, even if it's just one a day, it sucks timeout. So talk about general communication, and then things that helped you avoid having to be on the phone all the time with people. Yeah, so the good thing about lecture panda is that it is very user friendly. So as long as people can find the link and get into the event, usually there's not a whole lot of issues. And if there are other things that we can quickly troubleshoot. It's it's some minor glitch. So we haven't really experienced that. But I think providing that information, as much as you can, like, we provide tutorials, links, you know, if it's zoom or Unknown Speaker 34:21 information on lecture panda about, you know what the different tabs mean, and how they claim credit. So we try to provide all that information to the attendees in multiple different ways through email communications, through information on the platform. Unknown Speaker 34:39 In many different ways we can so that it takes the pressure off of staff from having to Unknown Speaker 34:46 do all of that teaching and training. Unknown Speaker 34:49 I mean, I imagine that that that's also a big time saver. So let's maybe transition into before we start to show how electric panel works with neon CRM. Unknown Speaker 35:00 Talk about the impact of this let's, you know, what are you looking at now? And and in the future? And, you know, what was the impact of of the pivot, so to speak in terms of your revenue operations, membership cultivation, retention, things like that? What What's it looking like? Yeah, so we were pleasantly surprised, again, at the beginning of all of this, there was a lot of fear going into all of this, you know what it was going to mean for our association. But what we found is that, if done the right way, you know, virtual conferences can be interactive. A lot of our members, attendees have commented on how much they enjoyed it felt like they were still a part of, you know, an event. Unknown Speaker 35:52 And we've also noticed, too, because you don't have a lot of the overhead costs of going to a actual facility, you're not paying for food and beverage, that's helped. We have seen some decreases, and some of the sponsorships and exhibitors, some are, you know, looking at, like, Hey, I'm not sure if I'm gonna get value from that the ones that have participated, we've been able to provide great value and they come back, we're doing another conference here in about three weeks, virtual and so we've been very pleasantly surprised. We've also were able to increase revenues for some of our certificate programs or hybrid courses, because the demand was so great. Unknown Speaker 36:36 People were and people could attend from places where they normally couldn't travel, you know, if they're, we have a lot of rural parts in our state, where it's difficult for them to come to a metro area, you know, for a course or a conference. But if we offered a virtual now all of a sudden, hey, I can dial into the sessions that I want to when I'm available. And the good thing is we record all of them and make them available on demand on lecture panda afterwards, so that they get access to everything. So they're paying one price and they can either attend live, or do it on demand, which people have really appreciated that part of it. Because normally, if you do a live conference, if you don't go in person, you don't get any of that content, so and that's also allowed us to repackage things. So we'll bundle some of the sessions out of there and make it like a real life. relicensing bundle. And lecture panda has a tool that you can put these programs on the marketplace. So other customers that are using lasher Panda, then can we can offer our program. And there's like a shared revenue. So that's been something too, is to just kind of think outside the box, how can we repackage some of these sessions into something that can be attractive to somebody who maybe didn't want to come to the full conference. So might need some of these for a particular, you know, interest that they have, or for their work or pay? These are just something that I need to get licensed to renew my license in the state? So how can we find all those differently? And they're all already recorded? Already done? How can we repackage those differently and make some additional revenue on that? And it sounds like the membership has has on not only understood, but but gotten a lot of value out of things to tell me a little bit about the feedback of where people by the end of 2020? You know, how would they Unknown Speaker 38:32 what what did they learned in terms of, you know, a virtual world? Yeah, I think all of us have learned. Universal can be kind of scary for some people. We've gone through a big learning curve, everyone has staff, our all of our attendees. But I think we're looking at the future now knowing that this is going to be a part of what we do. Virtual are definitely hybrid events, people are going to expect that. And I don't see us I mean, we'll still have live events. But I see there being a bigger demand to be able to offer similar content, similar programs in a virtual and or hybrid format, that that's going to be kind of the expectation going forward. And so we need to kind of step up and figure that piece out. Unknown Speaker 39:23 Yeah, and so tell me what, what is 2021 looking like we're, gosh, we're in May, are ready in 2020. Can anyone else believe that? Like, I cannot believe that. It's already may but but anyway, what is the rest of 2021 and 2022? Looking like for the Arizona pharmacy Association? Yeah. So we have another virtual conferences summary and we weren't sure whether a live event was going to be possible. By the time we had to kind of make that decision earlier this year. Going forward, the hope is that we'll start to incorporate some live events moving forward, but I Unknown Speaker 40:00 I think some of our certificate courses will still kind of remain kind of more of a virtual offering there somewhere, it's more difficult to do it that way where you have to have a lot of workshop or hands on. But I think that will continue going forward that will continue to offer a lot of those virtually where we were not doing that before. And then looking at exploring how to make our conferences, a hybrid model where it's live, and virtual, that's going to be our next kind of challenge. So we went from live to all virtual and then going from a hybrid model. That's kind of our on our to do list. And the data is pretty clear, industry wide. I've been reading a lot of event planner, companies and consulting firms, and hybrid is going to be the new approach here, folks. So if you aren't investing, and you're thinking that your membership base is going to be like on perfectly fine, just going back to an in person conference by itself, that is not going to be the case, people have actually really changed their consumer behavior in their educational behavior because of this. And I know David could speak to that. But Kelly, one final question before we kind of tapped David in here for a little walkthrough. Unknown Speaker 41:15 You mentioned, you'd always do fun things in the fit in for the physical conference, all these, you know, things that would happen around a conference, we all know what conferences are like, what did you do that you liked? That was done virtually, that you think you're going to keep for the membership? So we've done some virtual happy hours. And we again, this was something that was totally new for us. Other organizations may have dabbled in that before we have not. Unknown Speaker 41:47 We're not sure at all, on like, you know, would we enjoy ourselves, you know, on these virtual kind of half hours. And we've been pleasantly surprised. I mean, people that you don't normally interact with, because when you're live at a conference people, although you hope that people are networking and meeting new people, you also see a lot of people that are kind of in their groups of people that they know, quick where Yeah, exactly. And so this is actually we would randomly break people up into breakout rooms. And it forces you to kind of talk to new people. And it was really fun to meet new people hear their stories. And they found a lot of value as a new member. somebody's not familiar with organization to be able to meet, you know, different board members, we encourage our board members and other leadership to kind of participate in those. But though, that's something that we definitely will continue, because I think that environment, although you could, you know, you can reproduce some of that. Unknown Speaker 42:51 We found to be very beneficial. Awesome, awesome. Yeah. For me, one of the things that I enjoy doing for our virtual conferences is creating dedicated Spotify playlist for the theme of the conference, kind of go with the theme of the conference. So a pharmacy one might be very interesting. Unknown Speaker 43:12 But Unknown Speaker 43:14 just keep the drug references legal like that. Yeah, exactly. Exactly. And, folks, if you do have any questions for Kelly, you know, we're going to have some time for q&a. You know, this is an absolute resource to hear from appear, as well, so so Kelly, thank you so much for for sharing your story. I want to give David some time to kind of walk us through how this certified integration works. A few comments on when I use the term certified integration that actually mean something at neon one. And and, you know, kind of what we looked at years ago, was that associations and other organizations would struggle with the implementation of technology, because they would basically their tech company would be like, Oh, yeah, we integrate with that. Good luck. And we said, Unknown Speaker 44:02 I don't you don't think that's the right way to do that. And so one time, one thing we did was in house, we built integrations that work such as our website, working with our CRM for Association management on the member portal for event items and some other cool things there. But then, you know, we're not a learning management system. We have no plans on on on doing that. So we tried to look for the best of the best and Unknown Speaker 44:29 we came across lecture panda. In all honesty, I was introduced to it because of relationships like Kelly's and they and and so our clients were the ones who said you got to look at this. This is something that you have to check out. And and so when we certify an integration, we actually look at how it works with neon. We say what interacts How is support on this, who do I contact if I have a sales question or a pricing question or a support question, and we can always Unknown Speaker 45:00 Go back to those contacts if there's an issue, a lot of times when you get into that third party integration back and forth, mention how many support tickets it's always like, Yeah, but that's it's their fault. Right? Unknown Speaker 45:13 Always the other vendors fault, folks, that's that's, that's the easy thing for support agents who say, and with neon certified integrations, we don't want that to be the experience of what Kelly has. And you have. So that's why we actually walk through and look at it from the point of view of the Kelly's of the world, not us, not David, the Kelly's of the world. So David, Unknown Speaker 45:39 talk to us about lecture pan, I'm going to actually start to hand over the presentation controls. I'm going to make you a presenter. So you should be able to Okay, yeah. Yep. Share your screen, and we'll get to some stuff. There we go. Okay, let's see. Your faces are very large. Can you see my screen? I do. I do. You might want to move our faces off to the side. Oh, yeah. And I'm looking at the lecture panda workshop with a big ol QR code, boy QR codes. Who would have thought, by the way? Unknown Speaker 46:16 I thought they were dead. By so I read the I wrote them off. And now Unknown Speaker 46:21 I'm a failure. You know, I was kind of in that place. But we we were diehards with them from the beginning. So I left them in there because it wasn't hurting anything. Yeah. But now it's people are much more comfortable with Kelly, have you gotten any feedback on QR codes for stuff? We found it helpful, especially for live conferences we have scanners now made us look very sophisticated. They have our scanners to be able to check people in. Yeah, we like them. They're like, and all the restaurants that's the thing. All the restaurants are like, if you want to look up the beer menu, you have to get get it on the QR code. So that's when I really looked at it and said, okay, they're back. And they're here. Unknown Speaker 47:06 I just like Unknown Speaker 47:08 to ask, so the story's yours. Tell us tell us what we're looking at here. Yeah, yeah. So I just kind of want to take you through why I really want to highlight the unique things that we do with neon, because we do work with other MSS. But I think that Neon is kind of special. In that we're able to do some, some more. Unknown Speaker 47:30 We're more like integrated with you than we are with really anybody else. And I think it's kind of a testament to the system that you guys have built. So I'm I'm excited that we're being able to work together. So I just want to echo that back to you have the you guys do a great job. So I want to highlight the kind of two things that are kind of unique about the integration that we have with you guys. And the kind of the first one, and I'll show you as we walk through here, but I just want to point them out. The first thing is we will will validate that when someone signs up for a course, we validate that they actually have an account in your neon CRM. So if there's no account that matches up with their registration, they'll get a little message that says, hey, please go over to our website and sign up for an account. So that's the first kind of big thing that is nice to know. The other cool thing that we do is we're able to validate their membership level and status. So if they're, you know, they have an account, but their membership has lapsed, we're able to take advantage of that information. And we can use that to like flex pricing. So if you want to give a discount to members, you can do that automatically in the system. And then the final kind of really cool thing that we do and Kelly alluded to it was we will sync our data back into your neon CRM database. And that's really powerful, because then you can pull that into all your other neon reports, and kind of take advantage of where did these which events these people attended. And that sort of information, like kind of the big things that I just wanted to highlight. But I want to show you what that looks like to a user. Right? So someone coming into one of your courses. So they would come to a course description like this, what are their big QR code, and they could scan this to take them to the registration page, or we can click this register button, right? And then that will take us here. So it's detected, I've already got a session. So I'm just going to kind of skip over this. So if I haven't signed in already, this is the first thing I'm going to see. And with that integration turned on, the first question that they're going to interface with is, Are you a member? Or are you not a member. And we also do some stuff to where we can direct them to join your membership. And this will go straight into your page where people can sign up and become a member. Right. So we kind of want to encourage that, especially if you have discounts attached. This link can be really powerful because it's going to be directly tied to them saving some money potentially on this course. Unknown Speaker 49:45 Or they can sign in as a non member, right? So if you are supporting folks who are not necessarily members of the association, and you just want them to be able to buy the course as well, we can support that as well. So I'm going to actually go through both of these flows because they highlight different things. Unknown Speaker 50:00 But if so if I go in as a non member, the first thing it's going to ask me is what type of participant? Am I? Right? And so this is really important question, because that's going to impact the whole downstream flow of you know, what quizzes do, I have to take what credits are available to me, you know, if I'm a pharmacist, I'm going to have different things that I do than if I'm a teacher. And so we can use this to flex the kind of downstream flow of things. The other important thing about this is allows me to change what questions you ask of the participant, right? So if I'm a pharmacy in the pharmacy world, we have these special details we need to collect to be able to give out credit. But you know, if I'm just a guest, you know, maybe I just need a name and email. So you can flex this form to adjust to the type of participant. And you can add your own custom questions on here very easily, and kind of the back end configuration. So it's kind of all is adjustable, right. And so if I'm a non member, it's showing me the non member price of $20. And if I attempt to sign in here, I'm going to say no account. Unknown Speaker 51:05 So if I tried to sign in here, this account does not exist in the neon CRM that's connected with event, the event for pretty sure we don't have that. Yeah, yeah, yeah, yeah, I tested it before to make sure it wasn't. Unknown Speaker 51:18 And so when I tried to sign in, you know, it actually talks to the neon CRM and make sure that there's an email address associated with an account somewhere. So then they can say, you know, if you you don't have an account, we can direct you to this place where you can create an account. And then that way, we know everybody who signs up has some, you know, tracking in your CRM. And again, it makes those reports more useful on the outside. So and somebody is asking, does non member information get set to neon as well? Yes, yes, it does. So yeah, their their name and email will be sent across. And we can also send across the standard. There's the standard neon profile details like company name, there's five or six of them. Yeah, I have to look, but those gets going across as well. And part of our part of the certification that we do is the field interaction, so you can get an understanding of these types of things. It's always the most annoying thing that I asked a vendor like David to do, but you know, they're happy to do it. Because these questions yes, it absolutely does. Unknown Speaker 52:23 And so that's, that's if I'm a non member, right. So if I didn't have an account, and I came in here, it would direct me to go sign up, and then I could sign up through here, and it would take me to a payment form, I can complete the payment and then get into the course. Now, if I am a member, instead, what I can do is I can come and click here and say I'm a member. And again, if I say non member, Unknown Speaker 52:46 I tried to sign up, you know, that's not a member account, right. But luckily, Tim has put me in Unknown Speaker 52:56 as a member for this. And so that lets me and it's so we're looking at the neon database, and we can see their membership levels paid and active, we let them in. And then if I click through, you can see we know that they're a member, so we're able to offer them the member price. So it gives them that discount automatically, there's nothing you need to do to set that up. And then it's actually going to pre fill my details as well. So it'll pull across the members profile and pull in, you know, pre populate the fields that it can. And so if there was additional info that, you know, we couldn't pull from the port profile, those would be blank, and we can fill that out. And then all I have to do is click Continue. And it's going to sign me up for the course. And the other cool thing is it will send that information over to neon. So Tim, before this has set up an event in neon with the same name lecture panda workshop, and we send all of the data when they register here, they send it over into the neon event. So you'll see them registered on the neon side as well. That's why you can do that kind of powerful reporting through neon. Unknown Speaker 53:59 And then as a participant, you'll notice I didn't have to create an account or anything, we drive everything off their email address. So they get like a special access link in their email that lets them get in. And we just find that like dramatically reduces friction, especially for our less kind of technically savvy participants, right, they can just fill it out. And then they're in they don't have to worry about remembering a password that they use once a year or something. And so I can I'll get an email, but I can also just click this button, and that'll take me into the course. Unknown Speaker 54:29 So we're This is it, we're into the course, where signed up. And then as a participant, all we got to do is step through these steps. And then we get a certificate here. So in the materials, this is kind of like the bulk, right? It's gonna maybe be handouts, maybe you're linking out to the multi bunch of zoom sessions. We also have an integration built with zoom as well. So if that was turned on, I would have a special link up here that would get me into the zoom session, right from this page. And if you're doing like home studies, like you have stuff pre recorded, you can pull that Unknown Speaker 55:00 And we actually will do progress tracking. And so you can see I can't move forward until I watched this video. And the other thing we do is we put questions in the video. So at a certain time point, a question will pop, it'll give me some feedback, and then it will resume the video. And so you can kind of pepper questions under the video as well. And once this fills up, I'll be able to move forward here. Unknown Speaker 55:22 See that open up. So this is kind of like you know, the meat of the other thing, you need to be able to learn the content or whatever that is, you can add it to this page. And then we have like a little mini profile, or they can fix their name if they need to. And then we're in to kind of the credit. So a lot of times, if you have like a conference, it's broken up into multiple sessions. And maybe each session has a different certificate associated with it, right. And so here, we can go into the session one of the workshop here, and then there's an evaluation associated with the session. And then we can complete this evaluation. And so we've got some questions here that we can kind of quickly fill these out. Unknown Speaker 56:03 I can type Unknown Speaker 56:07 groups, I'm using a different keyboard here. Okay, and so then we can complete our evaluation. And the other kind of cool thing is it knows these are concurrent. So will actually lock me out of the other one, which can be kind of a challenging thing to do after the fact, this will just do it automatically up front. And then lots of times people have a code right on the sessions, if they want the speaker to give out a code, so you can kind of lock it up. So I put in the wrong code, it's not going to get me in there. Unknown Speaker 56:35 correct code? Unknown Speaker 56:38 It's test testing. Unknown Speaker 56:43 Okay, and then it lets me right. So in this case, we just had the one eval, but a lot of times you have a post test, right? You need to like confirm understanding. And so here we have a post test, with a patient case and some pictures. And we have some questions here. And we can give feedback on the questions and very detailed type of feedback. So this is feedback, because they picked this answer. So you can kind of make the assessment part of that learning process, they get that immediate feedback of like, why a particular answer was wrong. And so you can kind of build that into your testing as well. Unknown Speaker 57:18 And then I'll do this other eval again, with our questions here. Unknown Speaker 57:24 Submit that and so now we can see we're done with all the required things for, you know, whichever sessions we attended throughout the day, right or, or across multiple days. And then, you know, sometimes you have an eval, it's about your conference as a whole. And it's not about any particular session. And so that's what this is here, just kind of make sure you you kind of catch everything that needs to be done of you, before you get credits. And you click Submit here, and then then we can access a certificate for any of the workshop sessions that we attended. And we'll just download certificate, and it's like a little mailmerge. pdf that people can keep for their records. So that's a quick speed round of like, what a course kind of looks like. And then I don't know, Tim, if you if you have that up, you might be able to see my registration passed back over into the neon side. I did, I confirmed I don't know how impressive it's gonna look if I show people, but like I could convey actually, the moment you said it's in there. I'm like, that didn't go in that quick did it? Yes, it did. It did immediately, and it passes the transaction details, it passes the fact it did, and it went straight to David's account. So I didn't have to worry about duplicates or anything like that, which is really nice. So right. Awesome. Awesome. So let's Unknown Speaker 58:42 and so David, if they want to know more information about lecture Panda, where do they go? Well, so you can go to lecture panda Comm. There's a little button that says contact a person, and it'll take you down to a little contact form. And those emails will come straight to me. So you can do that if you'd like. You can also spend send me an email at Dave true piano at lecture panda.com. And actually, there's a little typo in my last name on the webinar. There's no e in there. So if you're going to, you're going to use that for my email address. It's da ve true piano at electric piano. Sorry. No worries, no worries, just no want to highlight if people are trying to glean the email address off of that. That's true. That's true. But no, he Unknown Speaker 59:23 exists. Exactly. There you go. Sorry, Dad jokes. Unknown Speaker 59:29 Awesome. Awesome. Any. Any Any other comments, Dave, before we kind of I want Kelly to have the last word actually. So any, any other items before we sign off today? from you, Unknown Speaker 59:42 for me or for counting for you, David? Oh, well, I just wanted I wanted to repeat back kind of your philosophy of this certified integration. You know, we have the very same perspective where we want to do what we can to help our customers you know, do Unknown Speaker 1:00:00 The work that they want to do, we're not trying we want them. We want to, you know, we take their perspective, we don't take our own. I think that's basically what you said. And so I think that we share that in. And I'm really excited that we're able to have this certified, you know, partnership, because I think, you know, working together, we're able to, you know, allow our customers to be much more effective than, than if we were separate. Unknown Speaker 1:00:23 I agree. I agree, Kelly, any any final thoughts on on how kind of the peanut butter and jelly here work together? Unknown Speaker 1:00:31 Yeah, I'm just want to thank you for allowing me to kind of share our story, I've had really great experiences with both neon and lecture panda. We very responsive, whenever issues come up. So that helps me be confident in the programs and services we're providing to our members, to know that I'm working with partners that actually care about our perspectives, our issues, and work on addressing those timely, that isn't always the case with other vendors that we work with. So I just appreciate the partnership and the opportunity to share a little bit about what we're doing. And then finally a lot more to learn and grow. So look forward to doing more of these in the future. Awesome. I want to thank both of you for the time today. This was fun. It was also a great learning experience, too. And, folks, we're gonna be in touch with the recording. If we had any other final questions, you know, you know, I'm checking that out. But otherwise, I think that we've answered everything. So thanks again, folks want to wish you both a lovely Wednesday. Good luck with all the wonderful work that you're both doing. And you know, any any of you We're here to help. And thank you again for for spending some time with us today. Unknown Speaker 1:01:57 Thank you. So thank you. Have a great day, folks. Thank you. Unknown Speaker 1:02:02 Bye Transcribed by https://otter.ai