0:04 Good afternoon, or good late morning, depending on where I'm talking to you from. This is Tim Sarrantonio, at NEON one sided to have you folks checking out the recording. And this is our final webinar for 2021. Here, excited to have you all, we got a lot of fun stuff that we're going to be doing. This can also be a interactive webinars. So I see some folks rolling in. Gotta get a tight marry group here today. So a lot of personalization for you. I'm going to go ahead and share my screen. And I'll stop my webcam for the moment. If we can test out by the way, so I can make sure that I could see the q&a. For folks who are attending live today, if you'd like to pop in, where I'm talking to you from and a little bit about your organization, that would be great. That would be in the Questions and Answers section of GoToWebinar here. Just to ensure that you can hear me Just Want to Have you type in who you are, where I'm talking to you from today. That would be great. As we wait for that going, just a few housekeeping items. Awesome. We got Carrie from paws Chicago. Welcome Carrie we got Karen from Huntington Arts Council Long Island. Welcome, welcome, welcome. So excited to have you folks in here. And just a few housekeeping items. First, this is being recorded, especially as we head into December, kind of expect more people wanting to watch the recording. But those of you who are here live, you get a lot of fun benefits for doing that. We're also going to be taking questions. Hi, Julia, we'll be taking some questions, this is going to be actually kind of a highly interactive one. Got a lot of fun interactive elements for today. And we are going to focus on some some practical data and practice items. This is a nice overview of what we saw on Giving Tuesday, but also want to hear some feedback on on how the day went with you folks, what you're seeing, we have some great campaign examples that we sourced from our Connected fundraiser Slack community, for instance. And again, that's also a pretty big component here to make this interactive. So I already see those questions. We got polls, I'm going to ask you some stuff too. So use that question to answer element. And we'll also be talking about some cool things that we'll be doing for you. I also have a special debut coming at you today. Really excited. So wanted to start our final webinar of the year with a quote. This is a quote actually drawn from a big industry report that we've been working on over here, one of the chapters has this, which is no act of kindness, no matter how small is ever wasted. That's how we'd love to have you think about going into not only end of the year, but getting ready for 2022 Little things can have a big impact. And so this is from The Lion and the Mouse of Aesop's Fables. This is going to be an interesting webinar for you folks, we're going to make it very fun and interactive and actionable. But we'll go over our learning objectives today. And really, what we wanted to do was take a pause and take a look at what's happened so far this year and and really give some interesting analysis in specifically into December. We're at December 9 As of today, right now. And what we want to do is kind of get gameplan even game plan together here. We've been doing some game planning on our Connected fundraiser Slack community and wanted to bring that into a webinar environment for you. Also going to show you some campaign examples from giving Tuesday that were completely crowd sourced from our new community that we've been building, and also what to look out for in 2022. I know right, like 2021 is almost over. And we're going to be going into a brand new year. And realistically, that also means that you have potentially new goals, new focus, new things that your board is telling you to pay attention to. What I want to do is help you stay the course and have a actionable plan that's sustainable and scalable. And I also have a fun video debut, we shot something over the summer, I wanted to honestly use this webinar as our last one of the year to give something special to the folks who are attending live. So you're going to see that video that we shot over the summer in its formal debut before we start telling the world about it. What are we gonna be doing today? So first and foremost, this handout is available in the GoToWebinar interface. So you can see, for instance, that is a clickable link. So if you wanted to actually join our Slack community, there you go, you can click that if you download the handout, cutting it out as well. Afterwards, I'm not going to make it download a PDF in order to join a Slack thing. So what we are going to learn is what we've been seeing with changing elements of donor behavior really, that's the drumbeat that that you're going to start to hear from us big time over the next few months is the changing landscape of donor behavior. So you're in for a treat, because I got a lot of fun stuff for you today. And and specifically, we're going to take a step back and look at what's happening in December specifically. And this is where we're going to find some inspiration from each other. Okay, so again, I see some of you have have popped in, if you haven't typed in who you are. And maybe where I'm talking to you from geographically pop that in, pop that into the q&a, just to show that you're, you're live, and they're awesome, Leisha Good to hear from you. And and then I got some fun stuff that I'm going to debut for what we're working on over here for you. Because everything we do needs to be for your benefit. So that's what we're going to be learning. We're not going to get into the tactical items. You know, how many emails should I send or things like that one, that's a really good reason to join the Slack community. So for instance, Xander and Kalyn and folks like that, that if you haven't joined that Slack community do so it's a lot of fun people like Karen and Alicia, oh, he's doing some fun stuff, and having good conversations, and actually all the inspiration for the campaigns I drew exclusively from that Slack community. We also have other resources at NEON one.com, which is where this resource is going to be coming from. A little bit about me, I've been with the company officially 10 years. As of November, that's wild, I've helped raise over $3 million. I helped start several nonprofits, I have a few TEDx talks, and I was named nonprofit pros, 2020 technology professional of the year. Basically, I have to take that bullet point off by next year, because nobody wants to hear about something that was two years old. So this is my last opportunity to use that bullet point. I'm going to have to come up with something new for 2022. But yeah, really, really, really excited to kind of get into things. So we're going to start with our interactivity. Want to hear how How did Giving Tuesday go for you folks. I'm going to launch that poll right now, if you don't mind answering. How did Giving Tuesday go for you? Did you get support from small dollar donors, larger donors didn't really participate, you know, maybe getting a mixture of revenue or focused on getting volunteers or things like that. And got a bunch of bunch of folks voting. So I'm going to go ahead and close that out. Let's go ahead and share those results. Good mixture, most of you got a mixture of revenue support, some of you didn't participate or didn't get any support. I put those two together, so you didn't feel bad. And then small dollar support. And the reason I actually asked this is because of some anecdotal evidence that I got from our community, where folks are saying I was actually surprised. So folks like Alicia and Kieran, for instance, they they said, you know, what we actually got a lot of people who gave the larger donors came in on Giving Tuesday, we thought we were going to get more smaller donors. And so that was an interesting reason why I asked that question, because it looks like some of the behavior might be shifting, no matter what, what we're going to get into in the data itself is that the giving season quote, unquote, is starting to extend. It's starting to expand. It's not as heavily concentrated in December. And so as you go into 2022, I want you to really think about the data that I'm about to show you when it comes to your communication planning. We need to do a lot more when it comes to communications. Overall as a sector for analysis m&r benchmarks is not enough but I feel that what we are starting to see is people are starting to ask in a more extended way, they're not waiting for one appeal at the end of the year. And we are starting to see that in the data itself. So what did we see on Giving Tuesday? Recently, and earlier this month, first and foremost, overall GivingTuesday went up was another record breaking year for giving Tuesday. In the United States alone, it was over $2.7 billion, representing a 9% increase over an already record breaking 2020. Up 37% since 2019. So this is continued, showcasing of the the effectiveness of that as the ability to energize a donor base. Now we did see, about 13% of the respondents in today's webinars say they didn't actually participate or didn't see any support. So it doesn't mean that automatically Giving Tuesday may make sense for you out of the gate, but we're starting to see that donors themselves which is driving, ultimately, a lot of the individual giving strategy that we should be thinking about that they are getting more and more comfortable with this. So what did we see in our client base, we saw more organizations actually participate 55% more organizations actually raised money compared to a already high 2020. So more nonprofits are actually starting to set aside the time and participate in some way. In our Slack community, we actually saw some really interesting campaigns, I'm going to showcase a few of those later on. We also did that in our org, where we showcase a few of the campaigns. But what we saw was the most effective campaigns were the ones that had a very specific ask either to donate or volunteer around a specific thing, generalized conversations, generalized appeals are becoming less effective. We'll get into this later on from our strategy section in 2022. But overall, what we're seeing is personalization and specificity. or however you're properly going to pronounce that being specific, is very effective. Acquisition rates very interesting across the board for the neon, one client base, we saw about a 45% 46%. If we round up new donor acquisition rate data across the industries typically showcases that the most, most GivingTuesday campaigns are doing some sort of an acquisition of new donors. And that continues to be the case this was lower for our CRM clients. That actually was around 35%. No surprise there. It's because you're soliciting, potentially directly through the system, people that already have given to you, giving days across the board typically average in the 60% range for new donor acquisition. This continues to stay true on things like giving Tuesday, we had a few giving days run on Giving Tuesday. But we also have seen this in our spring days and fall days as well. So things like Arizona gives in April, all the way to North Texas and Miami in the fall season. That a lot of times these are attracting new donors to organization. Our highest acquisition rate comes from our peer to peer and digital fundraising platform that no surprise offers things like Facebook, fundraising, syncs, and live stream fundraising and all the really cool bells and whistles right? So we're talking about a 75% or so acquisition rate of new donors that then get loaded into the CRM for after acquisition engagement. So very, very interesting stuff. Now, where I'm going to be very interested is what we see in the arts and culture world next year. As the ticketing elements and the events elements start to open up. We saw some of that with some of the campaigns that we sourced and learned about in our Slack community for connected fundraisers. Median donation stayed pretty similar to about $51. The average donation did grow to over $180. When it came to overall donations, a lot of these are driven by online or offline gifts are higher, of course. And then the number of emails that were sent through our platform went up significantly about a third. And so several million emails going out through just the CRM alone that does not include things like MailChimp or Constant Contact. This is just natively tied to the CRM that we're able to attract. So I am very Interested to do some more communications analysis, we're going to get into some of the data work that we'll be doing. So what did we see? So here's some fun charts, I got a few fun static charts, but the interactivity will be going up folks get ready to be involved in the presentation soon. online donations per hour. This is a really fun one, because this is the amount that we're seeing, in terms of of size of donations, this is how many dollars we're seeing come in on an hourly basis. And so the biggest spikes are happening in the morning on Giving Tuesday, most likely, because that's when a lot of communications are starting to go out. People are waking up and going. And checking out this is in Central Time. By the way, I know that folks like Alicia always ask, in our data drops, Slack channel, for instance. And I keep referring to a Slack group. This is a special group that we've created for connected fundraisers to interact with each other. You don't have to be in the on one client to use this and benefit from this. It's absolutely free. So these are the conversations that we have. And so central time is what we're looking at here in the morning. No surprise, green is 2021. So as we can see the amounts ticking up. Really interesting stuff. But no surprise, no surprise, there are some organizations that are also putting out multiple emails per day. We can get into the efficacy of this and effectiveness of this. But most organizations I saw were at least doing one email in the morning, some were doing a follow up at night. And hence that's why I think we saw this kind of stay strong until obviously the drop off later in the day. Now the number of donations happening per hour. First and foremost, I want to explain this spike. Typically, we try to remove this from our analysis. Because this is when the recurring donations that are securely the schedule securely logged in our technology platforms fire off at a at an early morning point, basically it says, Hey, let's run this credit card. On the scheduled date. Last year, the blue 2020 Count. Giving Tuesday was December 1, we have a lot of donors who have scheduled their recurring donation to go off at on the first of the month. So that's what that number is. So basically ignore that. This was a raw, a raw data chart that I was given, didn't ask him to remove that. But for your purposes, you don't have to sit there and go, Oh, man, I need to like wake up and start to deal with people at two in the morning. No, you don't. What you need to do is get them set up to do things like recurring donation, so they don't even have to think about it. So this is really interesting because it basically stayed steady throughout the day. So if we look at the amount of revenue versus the number of donations that are happening online, you'll notice and I'll go back for a second, you'll notice that there's going to be spikes, people are donating when they're they're kind of coming up in the morning. We look at that, like 10am time, for instance. And we look at this 10am time right here, that it stays pretty steady throughout the day. But as the day goes on, the volume of the and size of the gifts are going down later in the day. So people are attracting larger gifts in the morning as well. Maybe the the major donors are are saying you know what I'm going to I'm going to do this and get this out of the way. So again, interesting questions that this raises for your own donor community. So now let's get into some interesting year end research. So that was giving Tuesday. That's one day. We have 365 days a year. What about some new research that we have? First and foremost, we have been hard at work on a new groundbreaking report called donors understanding the future of individual giving. Go into it's looking like it's about 70 pages long. And this is what we've been really really drilling a lot of effort into multi year analysis, and also bringing together other analysis that's been happening around the industry. So you only have to go to one spot to understand the future of individual giving to start. This is great for experienced fundraisers, new fundraisers. There you go. And so, Karen, I see your question, I'll get to that in a moment. But first and foremost, it's basically bringing in about 20 different sector reports as well as proprietary research that both the Fundraising Effectiveness Project allows us as well as of course neon one, you're going to actually experience the neon one side of things today. The report will address who what when, where, why and how of giving. There is an entire section. For instance, on data Giving in December, that's what we're going to drill into today for your benefit. So this is going to come out most likely in February, if you want early access to get this report for anybody else, sign up for our Slack community, go to year end giving connections, it will be in the email that goes out with this webinar. If you haven't signed up for that, and sign up for our year end given connections email list, and you'll be part of it. I can drop that at the end of the webinar as well. If you haven't seen it, then let's take a look at Karen's question. Before I get into the interactivity with that spike also be when an admin enters the donation into the CRM. So I start entering checks. Good question, Kieran. Actually, everything I showed you from flow standpoint was online only, we did take into account analysis of administrative entry. So that chart that you saw there, that was just online stuff, because we know with certainty that that's like the donor doing it. But we do take into account administrative stuff, because of like, hey, I need to get to this after lunch, or I want to do this beforehand. I am obsessed, by the way with understanding administrative behavior, like what Karen's talking about, like I need to get a stack of checks entered in at the end of the month, and stuff like that. And there's actually a whole section in this donor report just on that. So pretty excited. So I'm going to show you a few charts, and then we're gonna get into an interactivity portion of this. So first and foremost, we've seen a lot of data historically talk about the importance of not only fourth quarter, but December giving. And so I want to take a look at that. And and, and so this is 2020. And as we can see the fourth quarter, October, November, December, has a high amount of money contributed in the fourth quarter, obviously, we see kind of a little bit of a dip during that those late summer months, but overall pretty healthy amount of giving happening across the sector. And this is pretty consistent with fap data to Fundraising Effectiveness Project withdraws from multiple CRM providers. So we said okay, let's take a look at December specifically. And so one of the data points and and we're kind of guilty of this, because one of our blogs is cited a lot, which is year end giving statistics that every fundraiser needs to know. And it says 31% of giving happens in December, well, that was true with the Network for Good giving analysis that was done a few years ago. But that was one, it was only digital giving, and to sold. So that blog is going to get changed next year, I can tell you that. And that's because we looked at a few different things. Now, this is internal data that we looked at. But I also looked at Fundraising Effectiveness Project Data, and we're holding steady around 1718, maybe as high as 20%. Now this is overall giving this is people entering checks in the CRM, this is people doing online donations, and ACH. This is the whole shebang. This is all the money. So I said okay, if some of the old data was digital only? Do we see a change, then maybe it is 31% consistently happening? And no, actually we do see a bump in more people donating in December online. But it is not in the 1/3 range. And that's because one that data that's historically been cited is about five years old. So what I think has started to happen is that Giving Tuesday and other types of appeal, engagements are extending the giving season, people are starting to donate in November, in October at other points of the year. And so the giving seasons getting extended now we have to have some questions raised about communication strategy. Are we training donors to give at a certain point, or are they giving because they want to give at a certain point? I don't have that answer yet. You might want to ask that cell that question yourself in your own organization. So we will get into questions to raise for your own strategy in 2022. This is not just navel gazing at some some large aggregate data, we want to be useful specific to your own work, which gets us into either something that is going to be really fun or just kind of, you know, fails spectacularly. We'll see. So this is where I want you to get ready to use the question and answer site I'm going to get out of the deck. And I'm going to get into this. This is literally the interface that I've been using to do analysis and this is there's a bunch of different stuff here. I'm only going to be clicking on This one. So what we can do now for maybe they maybe the next five to 10 minutes, let's take this time is, this is daily giving that we've seen in 2020 2019 and 2020, dark blue 2019, lighter kind of teal is 2020. So this is everything in December, over the past two years across 1000s of organizations like yours. So we can filter by the type of money. And we can filter by the mission. So let's do mission first. Now actually, let's do money. First, let's take a look at online only credit cards online. What do we see a big spike last year and giving Tuesday. Not a surprise. That was the first the year before was on the third of December. So again, Spike, and then big jumps on the 31st. So this is where we get interactive folks. I'm going to reset this give me a mission. Whoever takes in their a mission first. That's what we're going to filter on. Arts arts, okay, we're going arts. Okay. This is where it's gonna get fun. Where is the arts? Okay. So arts organizations in December look at the change compared to last year in the two years. Animal Welfare will be environment and animals carry we'll do that after ABSOLUTELY FOR YOU CAN'T can't let our Chicago love go there. But look at this. This is especially again 2020 was last year and this is where we need to start to look at and Xander totally will do environmental after. Okay. So check this out. This is all giving them. Okay. All giving? So maybe let's play around. Let's look at credit card online. How's it change? Bomb? Look at that. Karen, maybe a lot of people are are going to lunch right in the middle of the month. Right? Like look at that. Look at that. So let's actually take a look at check which is going to be the other big one. Oh there we go. There we go. And then let's actually add in cash. doesn't really move the needle too much when we add in. But yes, those checks pop up. Okay, but still very strong, very strong in that data entry at the end of the year. Okay, let's reset that. Let's go over to our friends in the environmental and animals. Whoa, whoa, whoa, whoa. Oh, fun. Look at that. Just a really big spike on the 27th and 20 19/28. Maybe people are getting the work in. So let's do what we did before. Let's look at credit card. Ah interesting. Very interesting. Okay, so let's go back and do it again with our check. Ooh. Okay. Again, lotta potential data entry, environmental and animal folks. Are you kicking off a little early in the in at the end of the year? I don't know. But is there anything that 28th was a Saturday we are Okay, interesting. So maybe you're getting your data entry and a little bit early. That can be interesting. That can be interesting. Hey, let's let's do a weird one. Let's do stock. Now, again, there's not heavy amounts. This is people manually entering this type of stuff cross across this verticals. So, you know, when we look at overall stock giving it's different youth youth. Okay, do I have the youth one specifically? Otherwise, I know that youth is typically for the IRS. By the way, a lot of times, we're looking to lay under the public and societal benefit for youth, which is kind of where the heavy part of our client base is going to be drawn from. So we're going to do that for that. analysis. So this is this. This is really interesting. I remember some of these were the societal benefit items really pop up. Right before that, that kind of Christmas break for those organizations, and I'm going to show you my favorite one after this to overall, in terms of like, what, what's happening there. So again, let's kind of drill into the online behavior. Again, really what consistently comes through, especially online giving is that Giving Tuesday is a good spike. And and this is, again, this is not an administrator entering this, this is when donors are acting, and donors even online, which tend to be those smaller dollar gifts, right. They're still acting on that final day of the year more often than not. And that actually throws in that is also the fact that that we can see the ACH and echecks. Now I'll get into some fun stuff for our neon CRM users, in particular neon pay overall. But that's, you know, really interesting stuff. I'll do one more, just my personal favorite of like, you know, again, you notice the daily flow. Okay, so some healthy stuff in the middle of the monks. What about religion? Nothing, nothing like nothing, like just just millions of dollars. On the final day of the year. I laughed, gonna be honest, when I saw this one, like Christmas, look at this. You know, it's like the few the few Muslim or Jewish organizations that are doing data entry on that day. Basically, and that's, that's also so then again, let's filter by that credit card, because that's donor behavior, as opposed to Administrator behavior. And it's still pretty, pretty well focused on that 31st. So think about that, as you head in. Again, the donor reports going to unpack this in other ways. We also do have analysis by size of nonprofit, we have analysis by geography, my personal favorite one, so that donor report is going to be awesome. Be Awesome. So So sign up for the list, sign up for our Slack community, I've been dropping some of this analysis as we go on. So let's pop on on through though. Okay, so that was fun. We went into the day by day stuff. So I wanted to just pull out a few examples, and then lead us into where we're going. I you know, I don't think we'll be the whole hour today, folks, by the way, I'm going to be respectful, so you can get into and start to get excited about your end of the year. So let's see some examples that we pulled exclusively from our Connected fundraiser, Slack community. First is a community of friends. We cited a few from in our blog, so I pulled some new ones that didn't make the blog out. And so this is a fun one. This is an email that was sent out by an organization that focuses on tenants rights, and just kind of empowering individuals more of a human service organization. So really, really kind of nice visual storytelling happening with Frederick here. And so the fundraiser who posted this was like she just poured her heart out in when writing this. And so I feel like like, this is a good example of trying to add to kind of layer in elements of using the hashtags for potential social sharing afterwards, using really mission specific imagery. You know, do you have your own photo bank? Are you using stock imagery or using your own high quality imagery? These are things that are important that donors are going to notice, too. So really like this example, yoga care, yoga care. Folks shared shared this one got a lot of yoga organizations doing stuff with with the neon one world and so this is a nice one. They had a few different things that were happening that day, but I thought this was a really fun kind of message that they had they had, you know, you see the people in the background working and they had a few different calls to action, right. So give in whatever way your seven chakras desire, right? So like leaning into their obvious language and things of that nature and they were very successful 97% toward goal at the time of when I last checked. When I put this together yesterday, so very effective campaign for these folks. And then Chicago blues revival doing some fun stuff. They actually did an online thing. We talked about this in our Connected fundraiser Slack community, because we try to have zoom calls cameras off. And Jeff Who was putting this campaign together, actually asked a few questions about what they should do when they were trying to drive this online and get people to be involved. So this is more of an event that they were trying to do. And so really, really interesting stuff that they were doing, when it comes to kind of creating that interactive component having a bit of a jazz concert for people to benefit from, as well. So that was a really fun campaign that we wanted to cite. So we saw events, we saw live streams, we saw video, debuts we saw, a, you know, notice every single one of these had a very specific story that they were trying to tell, right, it's not just help us it's, it's helped us in this specific way. So let's get into what this means for your 2022 planning. So some concrete, so shifting from that data aggregation at the high level into what can you do, what can the folks on this call do, specifically? So first and foremost, what we try to think about things here is through a framework called ConnectED fundraising, you might have heard us talk about the connected fundraising slack, well, that actually means something. So when we talk about connected fundraising, this means understanding the internal and external context needed to make decisions. Okay? Can't plan for instance, your entire event strategy around the fact that there might be some stuff with a pandemic still happening that makes people not want to go out to an event, right, or you get into a situation in your community where things are looking more positive for that type of thing, you need that external context, a lot of times we make decisions without understanding both internal and external context that comes through donor insights. So you need to have the right data, the right information to make a decision. That's why we're working on that big donor report for you. So all the stuff that we just saw, for December giving, extend that out into who, what, when, where, why, and how of how individual donors give. So that's what we're working on for you to help kind of give that larger context. But what a connected fundraiser is going to do is to think about this specific to your organization, it's great that I show you high level aggregate data, medians, you know, December giving all that type of stuff. But for the youth organizations, for instance, you want to make decisions specific to your organization, same with, you know, Paul, Chicago, or Huntington Art Center or any of those other types of organizations, you still ultimately have to make the call there for you, which is why fundraiser enablement is important. You need to feel confident and empowered to make that decision, not only by your leadership, but also with the ways that your technology and your insights work together, you need to feel confident in making that technology or that that decision. And technology helps with that. But technology should not be the thing. Technology is never going to solve a problem on its own. It needs proper embedding, and integration into your processes. So it should accelerate not be the primary initiator of fundraising. So this is, this is how we, we want to help you think about it, it doesn't replace any other types of things. But it helps kind of organize all the different ways that donor fundraisers and technology all come together. And we have a little story that we're going to debut for you to help tell that. So first donor insights, here are some suggestions that we're going to make heading into 2020. to first collect more data to help you understand the relationship between the donor and your organization. Do you know why somebody is giving to you. So think about donors surveys, we're going to be planning content specifically around this for you got off the call with one of our partners on some really awesome stuff for q1 for you on this. So we're going to help we're going to be there. But ultimately, you still need to make these decisions for your own personalization. Personalization is going beyond a first name field. And so having personalization is going to be important and also be able to give those different giving options. So we saw this with the Giving Tuesday campaign examples that I showcased digital, obviously people want to give online make that easier for them hybrid events. Do you have a virtual component? If you're even if you're doing a in person event? Is there a virtual element for somebody to feel part of the fun and obviously, offering other types of gifts. Notice I didn't outright say crypto or anything like that, but people are starting to be more interested in giving stock, real estate, crypto, etc. This is the new path for donor B is changing where all different levels of affluence are looking into different giving streams and ways that they want to give. fundraiser enablement is your leadership team investing in things? Look, the reality is I love doing these webinars for you, folks, I think this is fun. I think this is great. I only care about doing things that are going to help you. I'm not pitching my crap to you, right. But the reality is that some trainings need to be paid for your professional development deserves its own line item in the budget. Not everything should be a free webinar put on by a company, Community Foundation subsidizing these things. Other types of of entities, your local AFP chapter or other types of professional developments working with other communities that are putting on education like Julia Campbell, and the work that she puts on these costs money, sometimes. And so it's important to actually work with your executive leadership team to get this as a line item. A budget is a moral document, it means that is what is going to be what your company, your nonprofit, your your organization stands behind what they believe in. And if they do not believe in your professional development, that is something that we need to start to address as a sector. So we're going to be helping you with that. But there's also those peer networks, you have your Facebook groups, a lot of organizations are not feeling comfortable using Facebook, we're also seeing things like our Slack community, we have over 100 people in there, we're seeing other types of community platforms pop up. And so joining and getting that peer support is also important. And then also the enablement is we're seeing more and more conversations about ethical acceptance of certain types of gifts. So this is a good time to sit back and say, Does our organization have a gift acceptance policy that takes into account our ethical framework, are there certain types of gifts, we are not going to receive, this is a good time of the year to take a step back and understand that and also get executive buy in. If you all agree on that we're not going to take gifts from a certain type of organization, a certain type of individual certain type of business, and then a big fat check lands on your your desk. You don't want people to waffle and walk it back, you need buy in, this is not something that you could do on your own. Ultimately, fundraiser enablement still needs to come from the top in terms of you having that support. You should not feel like you have to do this all on your own. But your peer networks are helped to and then technology. There's a lot more opportunity for folks who do not have a marketing background to make really beautiful appeals to make really beautiful conversation pieces. And so communication and marketing technology, I think is going to be something that in 2022 gets more focus in our sector. There's a lot of great tools, Julia Campbell had her whole nonprofit Social Media Summit, for instance, that had a lot of conversations on how to use video and social media and things of that nature. So there's a lot of great resources that are starting to come out. I'm a huge fan of Canva for nonprofits as an example. And then also this is a good time to step back and make sure you review. And look we saw the data for for the 31st. Folks, if you haven't optimized your Yes, there you go free resources and Tech Chat and connected fundraiser slack. Thank you for the wind Kieren see peer peer support. So make your online donation form as awesome as possible. That's that's a really key thing. Neon CRM just rolled out brand new forms. I saw a bunch of folks using it. I donated through them. They make the things go faster. I can tell you, you heard it here. First, you're getting your Apple Pay and your Google paid by default, I think on the 18th. So it's going to be out before the end of the year. It's going to be on for the neon pay users on CRM, other neon products, check with your client success manager. But we are rolling that out across the entire neon one ecosystem. I just have a specific date for CRM. So it's just we I think they made the decision to just turn it on. So when a donor goes to it on their iPhone, it'll just be an option, which is pretty great. So making the optimizations on your forms, this is a good time to do it. Take a look at the fields that you're adding Asking to, to collect information. This is the time, this is the time. If you could work on that over the next few days, optimize that test that get a friend to help donate, see what works. Get that feedback. So what are we going to be doing for you in the coming year? First and foremost, more research and community driven insights. So we're going to be listening to you, we want to know what you want to hear about. We have this big donor report. That's great. That's going to get rolled out in early 2022. But what else do you want to hear about what are you lacking? Let us help let us help. We want to invest more in those community elements. So being able to have more interactivity, being able to have a kind of more ways to connect with each other. That's important. Building that peer network we want to be there, we also want to invest in other places that are doing this other partners who are building community, we don't want to just build one little sandbox. And that's the only place that you can get support, we want to build a larger ecosystem support. And we have resources to support other ecosystems too. That's what we're excited about. And then the final one is more stuff like this. More more webinars, more courses, we got a recurring giving course with Eric swastik, that we'll be rolling out next year, we have generosity Exchange Plan is a hybrid event in Chicago with a virtual component. We want more of the other great things that we did like the nonprofit Social Media Summit, we want more of this for you. So we want to invest in the education that you receive. And we'll be doing this also with our client success teams, and other support resources and professional development items. But I'm only saying what I can guarantee. And so I know that we're doing all this stuff, because that's what I'm in charge of. Okay, now we're going to do something fun over the summer, we actually shot a video to talk about connections, and how donors and fundraisers find each other. So it's short, it's about a minute. But we shot this to kind of start to help to tell your story, and how you are coming together with folks. So we're going to be doing more of these types of things. But we're pretty excited because we typically don't hear the story of fundraisers, right. We hear about organizations, we hear about how well this nonprofit did a campaign. But there's actual people who are behind that. And that's what we want to start to tell. So oh yes, and we are doing an interview series. So we want to hear your fundraiser origins stories to Thank you, Karen. So there's going to be a lot of fun stuff, a lot of fun stuff. But this connections video I'm pretty excited about. And this is the world debut to this webinar, before it starts going out big time. So hopefully this works. 48:15 Connection, it's something that we all look for in life, connection with the work that we do connection with the people we interact with. connection with the place we live, connection leads to community and community is how we thrive. Some of the most important connections people make are with the causes that give meaning to the passion they feel within themselves. With over 1.5 million nonprofits in the United States alone. There are many ways to connect with something meaningful. Nonprofits are vital to the fabric of our society. They feed our communities, they give meaning to our lives. They help keep us alive. They help us find new friends and support our families. They are the bridge between the generosity we hold in our hearts and the impact we want to see in the world. This connection is what makes them so special. Fundraisers at nonprofits and communities all over the country are working hard to connect with people looking to make an impact. At neon one, we have a vision of a software ecosystem that makes it easier for your nonprofit to connect to what matters most. Your people and their passion 49:37 Okay, well some folks said they didn't have sound some folks did. We're going to be sending that out no matter what. So if you didn't see it, let me quit that. Right. Can we see? I'm going to turn me on can we see me This is also why we're going to get rid of Go To Webinar, I do not like Go To Webinar personally monitor one, I'm even just going to stop sharing my screen. Okay, both. Alright. I don't know where I am here. So folks, just you now great, sorry about that. Um, so that's basically what we had for today. Um, you know, excited about the work that you folks are doing. And we got a lot planned for 2022. When it comes to a lot more education, a lot of fun stuff, a lot of things that might be coming to you physically, as well. But is there any questions that you have, that I can help answer as you go into your end of the year, appeals kind of just a little bit of an open forum time, you know, maybe for the next few minutes, if we want, I'm checking the q&a, we're working on this big donor report. So is there anything that you're wondering about when it comes to as you head into end of the year, that maybe we have some insights on it, if not, I'm not gonna waste your time, you can just leave. But it's been a pleasure working with you through another year of the pandemic. If not, the report will be out probably in February. And if you want early access, then I am pretty excited to ensure that you get that I'm going to put in the year end giving connections email list to sign up that we're going to make sure that people get early access to that report. Any opinions on give butter, I like give butter as a digital platform. I mean, it doesn't sync with neon CRM. So that's a problem. But it syncs with a few other CRMs. I just I just keep wondering about the the need for some of these these other digital platforms overall. But I like the work that those those guys are doing over there. But I think what's gonna happen is that companies like ours are just going to focus a lot on the digital experience, we're seeing this much quicker, with neon, for instance. So there's like a lot planned that a lot of those digital platforms as standalone items that might have higher premium payment processing fees, for instance. It might not be necessary to use them. And I know that we get a lot of stuff come with peer to peer. You know, we already have our digital platform in house, but I like them. I thought their Giving Tuesday campaign was really cool that they gave money away to people. I want to do that. Good question. Cool. Well, awesome, folks. It's been a pleasure. Learn a lot. Thank you for the insight. Thank you. Thank you, Celeste. Awesome. Well, I have so much more that we're gonna we're gonna be learning about in the coming months, this was kind of a more of like, let's just recap and connect before the end of the year. The stuff we have planned for 2022 is just like, boom, like, so exciting. We have that new interview series, I already have like a dozen people signed up for this fundraiser origin interview series. So really excited to start to tell your stories. That's the whole point. That's the whole point. So you could drop me a line at Tim at NEON one.com Connect with me on LinkedIn, or on Twitter. And let's keep the conversation going. But I'm here for you. I'm here for you. Is there a way to see how GivingTuesday campaigns who held events or just just straight up I guess like that, that you're making me do? You're making me do some some work? But maybe, maybe I probably won't get to that until next year. So yeah, connect with me. And I'll see in the connected fundraiser slack. If you sign up for that email list, then it tells you how to join the Slack community. And I can also just straight up give you the Slack community invite here. Thanks, Tim. Appreciate you. Hey, Jimmy. Oh, hey, Happy Holiday, Jimmy. Oh, wow. Old school. Very cool. well appreciate you joining us today. And folks, I'll see in 2022. I'm here throughout the rest of the year, of course, see on the internet and let's rock it. Let's rock it. And I want to hear about your connections that you're making with donors. So let's keep telling those stories. Transcribed by https://otter.ai