0:00  
Great, well, I can see we've got looks like we've got 19 people in the room, drop your name or say hello and chat, please. So I know, know your fear and know you're participating today that would be wonderful. quick housekeeping items up top. My name is Kristina. I'm the host for today's session. So my role is really just to introduce Blake and outline how this room works today. In just a minute, I'll hand things over to Blake but this is how things will work. Blake's an expert in digital marketing, and he's going to be ready to answer any questions that you all might ask today. There's no formal presentation plan, but instead it's an open forum. And we can focus on anything related to Blake's expertise today. As you know, you can share video and audio during the session. You don't have to if you're not comfortable doing so I encourage you to do so. And let's be conversational with each other if you'd like. You don't have to join video or audio to participate though you can just watch. You can participate by speaking or we can use the chat to ask questions. So Blake and I will both be monitoring that. And lastly, the room is being recorded. So we ask that you be respectful of the presenter and other participants by muting yourself if you're not talking. So with all of that said, I'm excited to introduce Blake from community boost consulting.

1:24  
Hi, oh, it's really nice to meet you. My name is Blake, I am a digital supervisor, Digital Director right now currently at Community Boost Consulting. So we're a nonprofit agency, specifically working with nonprofits in their online advertising. My background I've been doing advertising for about seven years now have a lot of experience in Google ads, the Google Ad Grant, meta advertising, Google Analytics tracking kind of all things tracking. And now currently in a lot of the Microsoft Ad grant, which many of you might not be too familiar about. So really happy to be here. Happy to ask and answer any questions that you might have about fundraising, online advertising for nonprofits, anything marketing related in general. Let's see. Are there any questions that have come through so far?

2:18  
Our first question is what should you sing at Halloween karaoke?

2:25  
With that one. I agree, Candace, I think that's a good that's a good fit Monster Mash for Halloween karaoke. I like that. What else would be kind of funny in that department? Anything by the zombies? I guess? Yeah. Thriller. Good. Love it.

2:48  
Anything else? It looks we have some people we have Amy in the room. Karen in the room. That's awesome. Kira. Great. I guess I can open up some questions. What do you all do at your organization's? What are your roles? Anything marketing related that you might have questions for me about?

3:20  
That's a really great question. Candace had asked like, what should digital marketers be doing right now to prepare for a year-end. One of the things that we're doing for a lot of our partners to prepare for year end, is actually updating our tracking. year end is one of those times where we see the most results kind of happen for our nonprofit partners, whether that be donations or registrations or email, signups and making sure that our tracking is checked, set up correctly. So we can kind of attribute all of those results back to our q4 campaigns. A lot of organizations are moving from Universal Analytics to Google Analytics four, which is kind of a newer rollout. Definitely recommend that if you're on Universal Analytics right now, because GA four does open the doors to a lot of additional tools, different reports, offline conversion, tracking, some pretty cool stuff. So doing getting your tracking set up first and foremost is super important. And then from there, it's like figuring out what channels you're going to be using to focus on for a year end. So usually, we launched our year end campaign starting in October. We we start with a lot of like gratitude campaigns, reaching out to past donors and thanking them from contributions from prior years and letting them know you know, what our focus for the theme of your end is going to be to keep an eye out for any GivingTuesday campaigns that might be coming out. Generally just kind of pre wiring donors to to the campaign's the themes and what we might what might be coming down later on down the line.

5:10  
Awesome. We have a question from Christy. You said we're a small nonprofit of four full time and one part time. Awesome. I love the small and mighty teams. The part timer executes on their digital footprint with limited resources. What are the high impact actions we should be taking? Yeah, I love this question. I mean, at Community Boost, we work with nonprofits of all shapes and sizes, many of them being those small nonprofits have, you know, a couple full time and one part time, usually my recommendation, if, depending on the organization, and how much traffic you're getting brand awareness and traffic to your site, just general awareness is one of the most important places to start. Because it can start to help you develop a strategy of how people are finding you, you know, how, when they're on your site, how are people interacting with your site? What are they actually looking for, you get so much information based off of, you know, that data when people get to your site, so one of the first things that I recommend is actually the Google Ad grant, a lot of nonprofits aren't super aware of it or haven't utilized it really well. But it's a grant from Google. It's an advertising grant, for for $10,000 a month in free advertising, as long as you're qualified 501 C3. And there's really limited restrictions to the Google Ad grant. What it allows you to do is go after search terms, things that people might be searching for online and awesome. It sounds like Christie is using that for those of you that are here or not. It's an amazing tool that allows you to direct traffic to your site, and have these people take action, whether that be donate or some of the other things I'd mentioned, register volunteer, there's really get connected with your organization. So it's awesome to hear that you're taking advantage of that, Christy. My second recommendation then would be to use the Microsoft Ad grant that just recently got rolled out. It's very similar to Google's, it's $3,000 a month. Well, what's nice about the Microsoft Ad Grant, is there some additional tracking that's available with Microsoft, you can kind of take advantage some of some of those LinkedIn demographic targeting options that are available in like Microsoft since Microsoft does on LinkedIn. So for example, if you wanted to do some kind of, like business, you wanted to target another organization or business that wanted to do some kind of philanthropic giving program, that's a really great fit, because you can target by vertical, you can target by job title, things like that. So definitely taking advantage of the Microsoft Ad grant. The other thing that's really nice about it, is it isn't more of a bottom of funnel tool, or we see that the Google Ad grant sends a lot of traffic to the top of your funnel, and people get involved. You know, generally like awareness, Microsoft is a better tool for actually getting someone to convert and take action and donate. We do see that people on Microsoft, you know, they tend to skew older and age, they tend to have higher income levels. And so if your focus is for donations, I would I would definitely focus on getting approved for the Microsoft Ad grant. Awesome. Karen, I'd said Google grant. Yeah, it's a it's a free tool from Google from Google, if you're not familiar with it, like I said, Any 501 C three can apply and get approved, takes about a couple of weeks to get that approval. Very, very strong place to start. If you're not currently doing any advertising, because you don't have to spend any real money. You get to learn a lot about the kinds of people that are finding you. So definitely check that out.

8:44  
Cool, and then it looks like Jonah asked a question. He says he has a major annual raffle fundraiser coming up. And we're looking to implement some more digital online advertising this year over broadcast print, or broadcast print nice. I don't have much experience with Google ads or advertising through YouTube. They're small nonprofit with a limited budget. also advertise on social media. But feel like there's so much more that we could do across the digital landscape. Awesome. Considering these factors, what would you recommend would be the best best methods to promote your fundraising fundraiser digitally? That's a great question Jonah. I love raffle fundraiser campaigns. Usually you're kind of approaching this with three different types of media buying, you're going to have that top of funnel which I talked about more just general brand awareness, something middle of funnel where people are taking action but maybe not following through fully and then a bottom of funnel where someone's you're kind of doing a lot of remarketing to bring someone back to convert. So one thing that we've been testing at Community boost which I think is pretty cool for top of funnel looking at you're trying to do some some broadcasts in print. Spotify actually recently just rolled out some some advertising. They do some discounts for nonprofits. But what's cool about Spotify advertising is Is versus just normal broadcast, you do have some control over the placements and where your advertisements are showing. So for example, you know, do you want to target people that like specific types of podcasts or something, someone who maybe follows news and youth know that your constituents are people that are deeply involved in news, it really depends on your nonprofit, but you have more control and where those ads show up. And also, what's nice, is it's a very small budget needed to run the Spotify ads about $200 to $250. To start, and Spotify, if you give them a script, they will basically narrate the whole thing for you and run those ad placements for you. So it's pretty automated and nice, might be a cool secondary option compared to just doing broadcasts in print. As far as you kind of mentioned one of these other ones, I would say, for middle of funnel for brand awareness, YouTube is really great. I'm very bullish on the channel, I don't think enough advertisers are using it. It's nice, because for YouTube, there's a mode of advertising called TrueView, where you actually only pay as the advertiser if someone watches more than 30 seconds of your ad. So you can get a lot of free just awareness without having to spend too much money. So definitely incorporating YouTube into your your campaigns will make a lot of sense. Just need to think through where this person that you're trying to target. What would they be watching, like, what kind of video would they be watching? That's kind of the key, if you can figure out those placements, I think you'll you'll have a lot of success there. And then bottom of funnel, I think on Microsoft advertising grant could be worked really well for you. Sounds like you're already doing social. Using Facebook and Instagram would be a great way to do this. If you already have a list of people that have attended your your fundraisers in the past, uploading that list into Facebook in meta, and retargeting those people for this year would be a really good idea, as well as creating some look alike audiences. So, you know, you can create a list of people that are most like those that have attended your fundraiser in the past and target those people to see if they'd be interested this year. So those would be that'd be my recommendation. There's those three steps there. And cool. It sounds that's cool that you're considering Spotify already? How did you? Did you get hit with an ad to do that Spotify advertising? How did you come across that? I'm curious?

12:36  
Someone recommended it to you. Awesome. That's great to hear. Yeah, it's when there's channels that are kind of in that newer phase, and not everyone's on them, and they're not as competitive. I, you know, I think that's a great time to test because you don't have to spend as much money. Often those platforms, they're they're giving you credits, because they want to see how it performs for for advertisers. That that would definitely be one of my top recommendations for you. That's great. Let's see if I miss any other questions that have come through, had some really, really great one so far.

13:29  
Any other questions about? Yeah, maybe some of like the the more innovated how to get verified on Instagram? That's, that's a great question, Kathy. Yeah, for right now, there's kind of two ways to get verified. For example, if we work with like a museum, see above, try lots of times. Yeah, if we work with like a museum, and you know, they're even if they don't have 10,000 plus followers, oftentimes, you can get that person to approve, for example, if it's like the Statue of Liberty, they would be able to get verified. Oftentimes, it just talks, it comes down to being able to talk to like a meta rep. And a lot of times it does come down to the amount of followers that you have. So for example, you know, if you only have 1000 followers right now, you've applied how many? I guess it's a question for you. How many current followers do you have on your Instagram?

14:36  
What's the nonprofit Kathy? And how many followers you have? That's a pretty good number. But yeah, they're probably going to want to get that closer to 10,000. Just it's not as rigid as that but usually that's kind of like the sweet spot. I do get that This question a lot. It's from Walden, what can we do about it? How do we increase the follower base that we have 100% Do not buy followers, one of the worst things that you can do for your socials. Even if they're, they seem like legit people that you're buying, it will completely destroy the algorithm. And even if you get verified, which probably won't happen anyway, you, you'll be suppressed in the algorithm. So don't do that. One of the things that you can do that's completely legit and can be a pretty cost effective way to do this is there are campaigns you can run paid campaigns on both Facebook and Instagram, to their basically page liker or page follower type campaigns. And you can run these campaigns and target people that most similarly already follow you. So using the data that meta has target new people that would likely follow you, and essentially run an ad to say, Hey, this is what we're up to, this is what we do, this is our mission, follow us. And it's pretty cheap, I mean, you can, at first, it's going to be a little expensive, like cost per new follower is going to be somewhere around like 25 to 50 cents, then you can easily get that down into the sub 10 cents range with a little bit of optimization. So you know, you're talking, you only need roughly 6300 People 6400 People at five to 10 cents apart. Definitely worth investing that time and energy into so that you can get verified.

16:41  
I was scrolling up Blake and what I see if I think we've missed a couple one from Kira, is there a basic digital marketing strategy or tips that you think would be useful for all organizations?

16:54  
Oh, great. I didn't even see that one. So useful general marketing tips for all organizations. Yeah, I think I think first and foremost, you know, my background is specifically in digital, but I think you can't really, you don't, if you're not tracking an echo back to the tracking, you really don't know how you're performing, you have to have some kind of like benchmark of what you're looking to achieve. When you're starting your campaigns, you have to have a really, really good idea of who you're targeting, why, like, do the persona development, it's gonna save you so much time in the long run, like really think through who you're targeting why. Ultimately, it comes down to the story. And you can have the best targeting in the world, you can have the best advertising campaigns in the world. But if you don't have a compelling story, if you're not reaching people where they are and meeting them where they are, it's going to fall flat. So I think those are the you know, very high level, I'm sure you're getting a lot of this similar feedback or content in other sessions. But it comes down to understanding your audience, making sure you're able to track so that you can optimize and learn from the campaigns that you're running, and have a compelling story. And it doesn't have to be a video campaign that you spent $20,000 to make. Some of the strongest campaigns we've run a community boost have just come from a founder at a small nonprofit, who on her phone, told her story or told their story in a really compelling way. And they were just very honest. And that that's really what pulls the heartstrings and gets people to engage and be involved.

18:35  
Alyssa had a related question regarding tracking our nonprofit leadership is hesitant about using cookies. Any advice?

18:43  
Yeah, that's a that's a great question. I guess I'm curious, you know, what type of nonprofit nonprofit you are, is it HIPAA related? A lot of the times we you know, that's when we face the most challenges when it comes to tracking? You know, being worried about user data getting shared other places or, you know, donor data getting shared. Is that am I on the money there? Or what exactly is the issue? Personally worried about privacy and don't want others exposed? Yeah. Well, the thing is, is that third party tracking is, or cookie tracking is going away, you know, realistically, by the end of next year, probably won't exist. And new forms of tracking are going to be put into place we're already seeing that with with meta, you know, conversions API and all these new advanced ways of tracking are, are now among us. iOS 14 people can kind of opt out of that tracking. To be honest, it's kind of a gray area, you know, meta and Google they talk about, they put these things into place to protect people's data that's not being used. I can only speak to what these platforms say and how they say they're using the data. I know at Community boost. You know, we have a client who is really worried about their data privacy. You know, we try to tackle advertising in a way where maybe we'll we won't need to rely so much on remarketing and these other pieces, right. But generally, it's going to be pretty hard to run a digital marketing campaign without that data, because nowadays, all of the platforms, they run on machine learning, basically, they're learning every time that someone converts, whether they're donating to you, or however they're engaging it, these platforms are just getting smarter with each person that reaches your site. So without that machine learning aspect, and having to do things manually, it can make the campaigns a little bit more challenging, it's not impossible. But I would look into some of these other tracking capabilities like Universal Analytics, old school, moving to GA for, like I've mentioned, definitely has some things in place to, to make sure that people are protected there, and conversions API, which is something you should look into, there are ways to still track while allowing people to have the option to opt out, and to make sure that their data isn't being saved on a server or anything like that. So there are options, you probably need someone to support you in those setups. But yeah.

21:19  
Thank you. There was another about emails up in the chat a bit. It was from Karen, what email frequency do you think we can get away with to a membership database?

21:31  
That's a good question. I mean, really, at the end of the day, I don't even necessarily want to put a number on it. I think it comes down to and this is with all platforms, I get this a lot. It's like what's the frequency the sheer hitting someone with email on Meta on a display ad on Google, at the end of the day, it really comes down to whether it's still performing or not. If, if it's still if you're you know, hitting someone at a frequency  and you're still generating donations, then that then if it's not broken, don't fix it. You know, same thing on meta, usually, the average frequency is you don't want to be hitting someone more than like, four or five, five times on average, per per month. But if they're donate, if people are donating, and you're, you know, the message is coming through and they're not finding it. Or like harassing or, or are invading their space, then I think you're doing a good job. of questions there.

22:45  
Yeah, Jonah just wrote in, can you see that one?

22:51  
Oh, yeah, that just came through? Have you had experience with your organization successfully using geo fencing for your clients? And if so, what type of solicitations for fundraisers? Have you seen the most successful from geofencing? Yeah, that's a great question. So I actually personally haven't run many of those geofencing campaigns, we have some partners that we work with that will run specific geofencing campaigns. We did one with the Trevor Project. And the our partner had runs in geofencing, where they actually collected data from past pride events, to retarget to those people that was super effective. I know those campaigns can work really, really well. Unfortunately, this is one of the areas that actually don't have too much experience. And so I can't speak to it too much. But that's one example that I remember pretty vividly and knowing that it worked well. It's a great question Jonah. Anything else that I missed, here let me see. Okay, cool. And there's one from Lauren that I think I missed. She said her primary, the organization's primary focus is reaching income eligible people with no cost legal services. wow that's an amazing mission. She wonders if there are takeaways from strategies that they might use to identify and connect with audiences? Yeah, awesome. When you're when you say income eligible people. Is it if you could break down that demographic, low income? Awesome. Yeah, I mean, I think that the nice thing not all platforms do this, but a lot of them do allow you to target, or increased bids, like who you're reaching based off of income levels. So on Google ads and Facebook, you can do a variation of that. Another thing that is usually really effective for our partners is targeting by zip code. So if there's like a, if you look at those that you are serving, you have information on what areas or zip codes are, they're coming from, you can prioritize targeting those zip codes, with advertisements, and that kind of work really, really well. That can be a great place to connect. I mean, a lot of times when you don't have a full idea of who you're, you know, who you're either trying to serve, or your supporters, oftentimes doing a little bit of like a, just like some data analysis and like a sit down essentially. And in polling, those that you're serving can be really valuable for getting insights for future advertising campaigns. Even if it's like, you know, 100 people, maybe it's not statistically significant. But you can get a lot of a lot of very valuable data from that. Google actually runs a lot of polls and things that you can actually pay for or if you're a nonprofit, you can get for free, or they'll actually run the polls for you in the studies for you and get you that information that might be a good place to start for you all.

26:30  
Kathy says, tik tok. Yeah, obviously tik tok is something that a lot of people are are talking about and using and you know, it hasn't transparently been platform that we've done a lot of advertising on so far. Mainly because Tik Tok users skew to be younger. And we know that, generally, generally younger people don't donate at the same frequency that like an older demographic might. But that being said, you know, I think that tik tok is really exciting because it's an opportunity for us to connect with younger demos, those Gen Z who maybe aren't supporters, yeah, like how do we get them more involved? How do we connect? Well, their intent, their attention is on tik tok, that would be the place to do it. And I think generally, tik tok it. It's changing how we do advertising. It's not just targeting someone, but it involves creating content and being a content Yeah, a content creator, and having an actual brand. For for someone like a Gen Z to want to get involved. So haven't fully figured out Tik Tok yet that formula and how it works. But that's one of our big initiatives for this quarter. And next is move into tick tock a little bit more, learn more LinkedIn ringtones can be a really strong advertising platform in just social in general. It's a good question. Nice, Lauren, it sounds like you have those locations and languages and everything. That's great. Yeah. I mean, you can target the most advertising platforms, you can target by primary language, secondary language, zip code, all that is available. So it sounds like you nailed the the hardest part, which is getting that information, and then from there, it's kind of just putting it into action.

28:41  
Yeah, no, absolutely. I didn't mean to downplay that younger than  generation. I mean, I 100% agree. It's a conversation that we have with a lot of our partners, it's how do we get people more involved? Because oftentimes, they're some of the most passionate, you know, involved people. And a lot of times, they just don't have a direct nonprofit that they support. You know, sometimes they're looking for that and they just haven't found the right cause. But yeah, especially planting those seeds early, getting them involved in volunteering, brand awareness, being a champion for the organization. And then later on, you know, potentially having them be more of like a financial supporter 100%. Kathy says it feels like they're creating a different brand on Tik Tok for their youth participants, and we are on other platforms, which reached donors, and it's hard to stay in sync. Yeah, I mean, I think I think that's important. I think you need to be using different voices depending on who you're reaching out to. And depending on the platform, even you know, this is more on like the ad level, but when we're when we're creating ads for different audiences, each of those ads is going to sound pretty different. I mean, the general language is going to be do the same and I think that the call to action is going to be similar. But you should be reaching people in a different way if it's a different audience and demographic so while that might be hard to manage I think you're doing I think that's smart. And I think that's what you should be doing

30:27  
Yeah, smiley face love it yeah, and Candace is posting a lot of our, you know, our blogs on generally, how to use these different channels. You know, we have a lot of great content that you can check out on case studies in these channels and just generally how to use them. I mean, our whole thing is in that we want to educate the sector on how to use these things. We know that there are plenty of the small but mighty teams out here owning everything themselves. And it can feel daunting sometimes to have to learn a platform. And sometimes it can feel like a different language but I I have the point of contacts that I've ever worked with are so smart, so dedicated, really, it isn't as hard as it might seem at first and I think a lot of these these blogs and articles can serve as a great guide for you all to get started. If you're you're not already

31:35  
Yeah, we're using Hopin for generosity exchange. You got it? Great session on crypto this morning. I missed it. Was that with the Giving Block? Yeah, awesome. Yeah, I know. They're, they're pretty. They're pretty. Yeah, Pat's great. They're big on Twitter. I mean, I know that Pat recommends Reddit quite a bit. Actually. I don't know if that. Did that come up in the session? If if it didn't, I can speak to that a little bit. Did Pat recommend Reddit Kathy? Don't recall Reddit. Yeah, I think Reddit can be. It's interesting. In my opinion, Reddit ads aren't usually super effective. A lot of times if you're on Reddit, and you're nice, yeah. I didn't even know that. That's gonna be joining us. Yeah, Pat is. He's great. So yeah, I mean, it sometimes read it. It depends on on the advertising, the targeting all of that. I mean, oftentimes, when I see Reddit ad, doesn't have a ton of comments or likes, it's either they've gone viral, and they have a ton of engagement, or they don't. And I think that comes down to the advertiser or the story of mission. But the nice thing with Reddit, if you're not familiar, I mean, they do have a very big crypto community. You know, say what you want about them. They do have some pretty big communities. And we've actually had a nonprofit that we worked with, which was the Dian Fossey gorilla fund. They had some massive crypto donations from from Reddit. I mean, you might be familiar with like, kind of the memes around apes and, and being like a crypto holder and things like that. So Dian Fossey gorilla fund being gorillas kind of they were one of the nonprofits that a lot of people jumped on to and supported, and they saw some some massive donations in the crypto space. And they actually kind of changed the whole way that they were taking donations, and they created that whole side of the organization where they could accept crypto donation. So that was really cool to see. So I definitely think if you're targeting the right groups, and audiences on Reddit can can be effective.

34:04  
I just wouldn't go all in on Reddit necessarily. Oh, cool. It sounds like Andrew is in the chat and he will be happy to one on one with anyone that wants to learn more about crypto philanthropy and the giving block. So awesome. Thanks, Andrew. Thanks for all the great questions, Kathy.

34:51  
We have the room until 315 Central time I'm on Central. So if anyone else has questions, we've got a bit of time left Yeah, I appreciate to talk to you about Halloween.

35:06  
I appreciate all the great questions so far at first it started a little slow. It's like oh no, we're not. We're not gonna get anywhere and it's been a great discussion so far. So

35:15  
thanks everyone well, let's plan on hanging in for a few more minutes. See if folks if anything trickles in. Yep, hop in is the platform we're using Karen

35:39  
give it a few more. See if anything else comes up? See random question. 20 Somethings are graduating from this is from Kathy 20 Somethings are graduating from college with digital marketing degrees. Is that a thing now? Um, yeah, I mean, I don't know, specifically, I'm assuming that there are degrees in digital marketing, I think. I think the umbrella is kind of marketing. And then you get a flavor of digital marketing in that. I know there are a lot of like two year programs as well like boot camps for digital marketing where you're getting like an Associates. I think that's cool. To be honest, that a lot of digital marketing can be learned through YouTube and different courses. That's, that's why I love it is that it's always evolving, people are constantly testing it. None of none of the information is, is being kind of gatekeeper. It's all there if you really want to learn it. It's not rocket science, which is it's nice, you can kind of dig into a lot of a lot of different platforms, and kind of learn it quickly by trial and error and some testing. But yeah, I mean, I have noticed that a lot of people are moving into digital marketing, and it might have something to do just with the digital landscape. So many people are involved in social media, and it is just just the internet, and marketing in general, digital, such a big part of our everyday lives. So yeah.

37:54  
Yeah, that's, that's great. I know our community. This one, we're, we're hiring. You know, we hired from all over the place. It's actually a lot of the people that work in community based come from the nonprofit space naturally. So marketing wasn't their background, but they just really understand nonprofits. They have a passion for different missions. And then we teach them marketing when we're, we're here. But there's like a plug to something that we're working on a community this, we know that not every nonprofit can work with a consulting agency. And sometimes they they do want to have an intern class that owns some of this stuff, but they also want to do it well and not have that sacrifice, the quality of the work. But Candice can probably post something in the chat. But we do have what we're calling the accelerator, which is like our training program. All things digital and just marketing in general. So Google ads, Facebook ads, conversion, design, email, Microsoft, everything that you would need to know to get some of these campaigns set up if you're not currently managing them and it can be a really great starting place but great to hear Kathy that you're you're getting a lot of people that have that background in marketing it's awesome.

39:34  
 combing through the chat to see if there's anything that I've missed. And we hit on most of everything, which is great.

39:42  
I think we got everything.

39:46  
candice ask one last question. Maybe we can leave off on this one if anyone wants to answer, Candace but yeah, she just asked if anyone has any particular champ challenges when it comes to bring in new donors. Well Whether that's like an evergreen campaign around the year or or for year end, specifically?

40:22  
No, seems like everyone's got their donors locked down? Well, I can, one of the things that comes up, often I'll kind of leave it on this now, sometimes people our organizations wasn't one of the things we'd like to say is that a donor is never always just your donor. There may be multiple different organizations that they're supporting. And, you know, year-end can be really competitive. One of the things that we found to be really, really effective and seems so simple, and most nonprofits do do this. But gratitude campaigns go a really long way, both pre your end and post your end. Like one of the most effective things that we do on Facebook is for both a new supporter or a recurring supporter. Sending we actually run ads to donors, thanking them for their donation and letting them know what their impact was doing q4 Not to get them to donate anymore, just to really thank them. And of course, an email and pretty much anywhere you can reach them, like letting them know, thank you so much, and making them accustomed to their amount or contribution or, you know, how long they've been a supporter of the organization goes such a long way. And often we find that even though the intention isn't to have them donate, a lot of people donate again, which is awesome, or they share it and give that virality factor to it. So I think a big an important piece of keeping donors donor retention is just simply reaching out and thanking them. And the more custom you can make it, the more effective that retention is going to be.

42:07  
That is a great parting note, Blake. Thank you for that advice.

42:12  
Yeah, course will. Thanks, everyone for being here. I appreciate getting to talk about this stuff. Thank you so much for the amazing questions. And yeah, thanks so much.

42:22  
Yep. Thanks, everyone. Have a good rest of the day. Bye. Take care.

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