0:00 Hello Generosity Xchange attendees. I am excited to welcome you back to the exchange stage. We have our sponsor, KindKatch with us, Nicholas, how are you doing today? 0:15 Yeah, doing great. Nice to be here. Thanks, Tim. 0:17 Awesome. Well, welcome to the exchange stage where we will continue to kind of dive into the rubber meeting the road on a lot of different practical topics that nonprofits are trying to address. And a big one that we're excited to get into with our sponsors KindKatch is video, but it's not just doing video. It's how to make an amazing experience for an event through video. So, Nick, this is kind of your Bally wick. So walk through why, you know if first of all introduce yourself and tell us a little bit about KindKatch, and then let's get into how that can, you know, video can help with an event? 0:58 Yeah, love it. Yeah, Nicholas Kristock founder and CEO of KindKatch. KindKatch is an audience engagement tool that allows you to harness the power of personalized video, both collecting and sharing video content. And really, that's a lot of great words put together, Tim, but at the heart of it, it's your brand, your nonprofit needs to have a personality and a personal relationship with your donor, or you'll lose them. And I think that that is the standard today, if we don't have sticky donors, right, they're just going to go elsewhere. I think video is this amazing tool, like any tool can be used for good or evil, but this amazing tool that we can leverage to create these really, really sticky relationships with donors, when it comes to Oh, yeah, go ahead. 1:41 Well, yeah, I was gonna say, so what have you seen, you know, especially in because you folks kind of started getting your start in the beginning of the pandemic, around that, and kind of, you know, many of the different digital engagement companies that we've seen come out of it, but the thing is, is that what I love about you, folks is how community driven the approach can be, and that's where events in my opinion need to go, we're going to be talking about that, as well in one of our workshops on the future of live events. And so it's not about that stuffy, gala anymore. And so talk to me and our audience about what you've been seeing about that kind of community driven approach, that video can help optimize. 2:25 boy for real, we gotta be at least grateful that we can have events that we're even talking about events, right, because there was a point in time where we said, will we ever do events again. And I think we've all come back. And you know, good part of the market is now signing up for tons of events, right to the point now where we're right back in just as competitive, or maybe even more competitive than pre pandemic, attendees at our events. So we have to find ways to stand out, build deeper relationships, right, and make those attendees sticky, and give them what I believe can be an unforgettable event experience. And I think video is the way that we can do that. And so there's really, you know, we've got a whole playbook, there's seven main interaction points that I think you can have with both your prospective attendees and your current attendees to dramatically change the experience of an event to one where at the end of it, they say, that was freaking awesome. And you better believe I'm coming back to generosity exchange next year because of how special that was. And that's, that's what we're doing with our customers. And it's a really, really fun time to help these brands and these nonprofits stand out amongst all the events happening. 3:32 I mean, I perked up when you said seven engagement points. So I don't necessarily want to put you on the spot for all seven but like what are some what are some of those that we should be thinking about when we're designing our experiences for donors? 3:44 Yeah, please put me on the spot because I've got them committed to memory 3:47 I think go for it man. Let's go well seven then that then could seem like 3:51 a big lift. But hear me out here everyone, I think there's like four main ones that are critical and then there's three more nice to have love it. So the first one is just driving registrations right if you just take people who attended last year, but haven't signed up yet this year, and hit them with a personalized video. Hey, this is Tim, I know we saw you at last year's conference this year is we're going to have a b c and d would love to see you there click the button below to sign up already. It's better than your standard just email that most brands are putting out to drive attendance. So this one driving registrations video is such an easy way from that big shared everyone who hasn't registered yet. It's even segmenting your audience based on why they came to your event how they found you all those different segments. So video one driving registrations, easy play can make one send it out and get some registrations off it. So that's number one. Number two, the registration confirmation or thank you you can have a video on hand can be stock you can do a one to one personal but when Tim registers for our conference, within 24 hours if he can get a video texted or emailed to him, he's immediately feeling special, right? He's immediately feeling like this conference cares about me It's not just a number, they took the time to send me this engagement point there was emotion in it, there was gratitude. There's no ask at all right? So it's like building trust with your event attendees started right there. It didn't necessarily start when they made their purchase, because that was them coming out on a limb. And you thank them real raw emotion, authentic video, right at the point of registration, you started building that trust. So that's number two. Number three, the day before the event, people have hundreds of questions before an event, right? You know, the stem, protocols, dress, code, food, all those things like you've got this amazing opportunity to again, build more trust and alleviate what are some really real unfounded anxieties that someone have. And you can really serve as just a great reminder for your event. To really just say, like, we hear you, we see you, we care about you, we want to make sure that all the expectations are set. And here's a 45 second video that answers probably all the 15 questions you're asking about your head, where do I park? Where do I check in? Who am I looking for what's registration look like? All those things, you can alleviate all these anxieties with the day before that video. So that's three down right. Number four morning of people are excited. They're jazzed simple things in a morning of video again, like where to park Hey, it's Tim, I'm here at check in. This is what it looks like, here's who you're looking for. This is my face, you can start somebody's day off right with that morning of video. And you can really build that pre event excitement before they're even at your event. So again, we've gone through those four. Next one more than option one, the mid event video. This is again, if you really want to take it to the next level, mid events, whatever that is, if it's a three hour Gala, or an all day long event, that mid event video, this one has to be made in a spontaneous nature because this is where you're recapping things that have happened, that you never knew were going to happen at your event. And we all know if we've pulled off an event halfway through crazy stuffs gone down good and bad. And you've got one or two hilarious stories right that 90% of your event didn't see happen. 10% did a hole in one at a golf outing. Right those types of things, and emit event video just keeping everyone updated. You'll never believe what happened. This happened on the ninth green at our golf outing this happened at the gala table seven. Just that it shows you cared spontaneous, you put the effort in to make me engaged and a part of the event that I maybe didn't even see. So that's number five to left. Number six, the really powerful one, we call it the ride home video, the ride home thank you video, this is a must do for me as real time as possible. If you can send a thank you to your attendees that is in their text or email inbox, before they pull in the driveway. Then you've really, really checked the box here. It's a Hey, Tim, I'm at the 18th grant my golf outing. I'm sweaty, it was a hot day. But I just want to take a second to thank you so much for golf in our outing this year. We couldn't do this without your support. I took the time even though you know that I've got all this setup, tear down all these things to do to just say thanks. It's a really, really powerful one. And then the last video, somewhere between 14 to 30 days after post event recap video and tell us what impact we made by me being there that night, right, you're staying top of mind with your donors share a final donation count attendee count what that means for the mission. Right. And that is kind of that final stake in the ground and say we started with engagement. Right, we thanked you right away for registering, we ended by saying this is exactly what you helped us accomplish with your participation. And we cannot wait to see you at next year's event. then six months later, you start to put the feelers out, save the date. And then three months after that, boom, sound register again, you think those people aren't primed to hit the Click now to buy your ticket button. That's what it's all about. It's just cultivating that relationship. 8:46 Well, and everybody, everybody always gets freaked out about like how hard this can be. And a lot of this is just focusing in on the natural engagement point, you're not going to need a big, fancy production. You know, you can do a lot of this with a phone or just a camera on your laptop at this point. I'm going to be blunt folks, I wish I've talked to Nick before planning generosity exchanged a little bit more deeply because I'm gonna get some of these boxes checked, but maybe not all of them. And so that's really kind of the beauty here of of video is that there's such an amazing connection that you can make with folks. Wow, seven different things. You did that. Yeah, you got that down. You got that down, share, share, maybe one campaign that you've been seeing, and actually you you have your own nonprofit. So talk about what you've done at your organization where where this has come alive that you've loved and how people responded. 9:52 Yeah, I'm the executive director of a nonprofit here in Michigan called Fleece and Thank You we serve every children's hospital in the state with 30,000 fleece blankets a year. Every blanket carries a video message from the person who made it to the patient that receives it, and that patient can send a message back to the blanket maker. So video is in our DNA. I'm using video messaging and storytelling. For all the events I do give you example, my two big events are my golf outing. And we have an annual World Record breaking make a blanket day golf outing, I execute all seven of those videos we just talked about my golfers love it. And I usually drive between one and $3,000 additional donations, just off that final recap video, which is pretty wild. Like, it takes me 30 seconds to make it. And boom, I'm driving another three grand off of it, make a blanket day, we get about 3000 people to make 2000 Plus blankets, and we break our world record every year. And that event is all seven of these videos as well, including that mid event video where I'm giving people some fun updates, telling some stories of what happened. And usually we get a blanket recipient, one of our patients that received the blanket is now attending the event making blankets for future patients, little stories like that getting them out quick. It's all about emotion, right? Because people buy from people, people want to work with people and they want to belong. Like if Tim's personality is what brings someone to an event. That's what they want to see. And, and all the different signage and things and it's all great, but it's humans connecting with humans video is just the tool that can move it. 11:22 I love that. And folks, please go check out KindKatch. They're part of our sponsor Expo that you can go to their their a certified integration for Neon CRM as well for some automation there. But I love ending on that point. Because technology is an accelerant. You have to start with people, you have to focus on the experience, the technology gets layered in and can really drive it home. And I think there's nothing better to demonstrate that than what you've outlined with those seven points, Nick. So wow, thank you very much. And folks, do it like check this out any final words for our attendees before we sign off today? 12:07 I think the best time to send a video is today right and videos a journey. It's not a destination and to your point like technologies an accelerant, your brand your face your personality people resonate with your core values. That's why they support you. Use this powerful tool of video to just deliver that feeling because in the nonprofit space we buy and trade on a feeling right at the end of the day people support us because of the feeling we create by them giving back video is an amazing tool. And if you're not using it, there are some really easy steps to start using it but whatever you can do create that personalized experience for your event attendees and your donors because it'll make them sticky. 12:44 And be on the lookout folks for some own gratitude care of KindKatch and Neon One after the event as well maybe even during I'll see how I'm feeling in my sanity on that but really thank you so much Nicholas for joining us and thank you to KindKatch for being a sponsor the Generosity Xchange, folks enjoy the rest of the conference. Transcribed by https://otter.ai