0:00  
to the next level. So that that's us, me and Brian will be your leaders today. We also have Michael Heffler in the session today. He's one of our support leads. So if you have any questions about the Neon Fundraise product, or have any questions you might be jumping into to help you out and help share some resources with you. So, say hi to Michael. All right, so a quick agenda for what we are going to cover today. So we know that some of you might be old hats and looking for new ideas, but some of you have maybe never even conducted your first peer to peer campaign. So we'll start with the basics. We'll then dive into some more specific strategies that you can use to take your peer to peer campaign to the next level, such as donor matching, gamification, and activity tracking. And Brian will jump in to show tons of live examples to illustrate these ideas and how to do them in Neon Fundraise. And then at the end, we'll reserve about 10 minutes for q&a. So feel free to drop your questions in the chat throughout the session. If we can try and address them in real time as we're going through the contents of the presentation, we will, but we'll definitely have some time at the end to make sure that we get to questions. And just another reminder, Keep yourselves muted to help avoid distractions for all participants today. All right, so what is P to P? What? What the heck does that mean? EDP stands for peer to peer fundraising. Supporters ask their friends, their family and personal networks to donate to your organization on their behalf. So they are your missives out in the community, helping to expand your reach and helping to engage more of the community in the great work that you're doing. So you've probably seen this before, if you use Facebook, Facebook or other social media platforms, you've probably seen your friends post requests to donate to a cause that's meaningful to them, and they've asked you to jump in. And so with peer to peer fundraising, donations are often made through individual fundraising web pages, where the individual fundraiser can share more about why they're inspired to raise money for this cause. Fundraisers can see how much they've raised. Maybe there's even a cool thermometer on the page. And maybe there's a running list of donors to the individuals fundraising campaign with words of encouragement. So it can kind of do a bunch of different things. But so for this session, we'll be focusing on these types of campaigns. And then, just a quick note on terminology here, when we talk about the word fundraiser, we're going to be talking specifically about the person raising the money. So the fundraiser is that individual that's asking their their friends and family for donations to your organization. And we will use the word campaign to talk about the specific effort or event that you're organizing, that everybody's donating to. So how can you take your peer to peer campaign to the next level, we'll go over a couple of different strategies. The first one is donor matching. And so what do we mean by donor matching, having heard of matching gifts, but today, we're going to talk specifically about a certain type of matching gift. So we're talking about a commitment from a leadership donor to give up to a certain maximum amount that they're prepared to give to your organization. So it's really a conditional, we're not going to be talking about allenge gifts, which is when there's an unconditional commitment to provide a certain amount. So we're not going to be talking about when a donor gifts, and they say I gave, so you should too, but they were going to give the money anyway, we're really talking about those conditional matching gifts. And if you're a Neon Fundraise user, you might be familiar with the show your match feature, that will that will be a separate conversation. So when we're talking about matching gifts, today, we're not talking about a campaign where you don't have a donor committed to match when there's no additional matching dollars that are going to come in, but we know that you wouldn't do that. We're also not talking about a discount or coupon on giving. It's not like your gift of $100 is only going to cost $50. Because of this, this donor match. We don't want to discount the impact that people can have on your organization by thinking about it as a

discount. And then we're not talking about corporate employer matching gifts either so you may have you may be familiar with Double the Donation or Ampli or things like that. So for this session, we're just going to talk about it um, donors raising their hand to support your organization. I think we're still hearing some background noise, maybe there is somebody that can check their theory. All right, so we're gonna focus on matching gifts because they work. According to research conducted by Dean Karlan and John List. Simply announcing that match money is available, it considerably increases the revenue per solicitation by 19%. And then in addition, the match offer increases the probability that an individual chooses to donate by 22%. And if you read more about their research, I've included some links on this slide. The research also suggests that this increase in probability of giving is actually durable, meaning it lasts beyond the length of this specific campaign. So definitely is a great idea to offer a matching gift campaign. And their research also suggests that looking at larger match ratios, like two to one or three to one, relative to smaller match ratios, if they didn't really have an additional impact. So use your money wisely, you can offer a one to one ratio, and it'll it'll have the same impact for your work. So matching gifts work, and a one to one ratio is enough to see the positive impacts. So next up, I will kick it over to Brian to show you some examples of donor matches in practice in some peer to peer campaigns.

6:45  
All right. Let's share my screen. And hopefully you're seeing my screen. Does this. Carla, do you see my screen? I do?

6:57  
Yes. All right. See all of us on the screen to

7:04  
do you may have really interesting,

7:06  
you may have selected the wrong screen.

7:10  
It doesn't give me the option in Hopin about so we're gonna go over here. And all right. So what are we looking at here, we're going to load this up. Okay, so what we're looking at here, this is a individuals and teams page. So basically picture this as, say you're a nonprofit, you have an event, I sign up and I create a team. This is that teams page. And so if traditionally, people will come here from an email or a text that they got, and they're going to be seeking to make a donation. So they would just straight up peer to peer, they'd make a gift here and they'd have a suggested amount here. This is the user story. What we're really striving to do here, and one thing that this organization may have considered doing is raising this up a little higher in the product, but match my team page. So this is really want to highlight the matches the opportunity to to create sort of a basically a pyramid giving. So the more that's given on this page, the more I myself donate to match that. So this is one interaction where you would have an option to highlight that, we call it a call to action button. What we're looking to look at here is sort of that top level campaign. So this is a nonprofit that is holding a fundraising event. And they really want to highlight the opportunity for you to match. So they are highlighting their matches here. And then they're going to highlight the overall match amount, you can highlight the donors etc. This is pretty customized view. But I just wanted to show like a live matching campaign, something that's a lot more standard is going to be here. And this is one of our demo sites. And here, this is kind of how we designed a match to be highlighted. And so you have here is basically a matches widget. There's one active match on the campaign right now. It matches Billy Bob's campaign, this is the countdown for the period of time that the match is active. So it's kind of prolific, you'd probably have a much narrower window to really drive some energy. And so whatever the match is 1x 2x is kind of highlighted in this interaction here. You yourself can create a match if you would like to to sort of piggyback on Billy Bob's match, or you could donate to capitalize upon the match. Now we're going to slide over to what is it like to actually do one of these matching donations. Alright, so there's a few different options that you can avail and these are configurations. Whether you're running the match on this product or some other product you have similar tool sets to use. The concept is I'm going to put my payment method on file now. And that payment method is going to be tokenized and used to charge me wanting to amounts, the first amount would be what I set as my maximum amount. So if I said, you know, I'm gonna give up to $500, that would be the trigger that once $500 is donated to the recipient, my card wouldn't be charged, I might decide that I'm matching everything to this campaign, maybe it's GivingTuesday campaign. Or I might say, You know what, I know this person. So I'm just going to match all gifts to her page. And I could do that evergreen, now to infinity, or I could create a date range. So I could say, You know what the events this weekend, I really want to just match over the weekend. So here's going to be my window of matching. If, by the way, we said we weren't gonna talk about challenges, and we're really not, but if somebody really wanted to be sure they gave the whole 500, they could actually convert it to a challenge by checking this, you can also hide that option, I would put in my information here, put in my car to create the match. And as soon as I do that, we're going to end up back over here. And I'm going to be showing up as a as a pending match. So yeah, so that's pretty much how we would set it up. The triggers are pretty much a period of time, or a maximum gift amount, or a combination of the two.

Yeah, so I think I'm going to pause the sharing of my screen, you'll all see yourselves briefly. And we'll hop back over to your screen. All right. So as I kind of alluded to this, but some of the ways in which we would create excitement around a matching campaign, I think the most relevant one to this group right now, would be perhaps with giving Tuesday approaching. Conceptually, we've had some some of our clients have reached out to their, basically, their ambassadors, some people use board members, it's kind of depends who's the most engaged. But the goal is to have them solicit their community to create donor matches in advance of GivingTuesday. And then the idea is to build momentum on GivingTuesday, where instead of just asking people to make a gift, kind of your organization straight out, you're leveraging peer to peer to ask people to say, hey, I have all these matches on my page, because I'm going to as a fundraiser, I'm going to receive an email when Carla creates a match on my page. And so I don't know, I'll have 1234 however many matches on my page. And then I can use the social sharing tools, or just my actual network, put something out at work, maybe a QR code or something, to say, hey, if you're going to support me, please support me on this day, because on this day, I have these matches, and I have donors who are lining up to match my gift. So I think proximally, that might be one of the most useful examples to everyone in this group. You also, you know, most we work with a lot of organizations that are working to cure diseases. And there's often sort of a day commemorated on the calendar the year that basically focuses on that. So like, for example, National Kidney Foundation, they have kidney awareness month in April. So a good opportunity for them to leverage this tool would be to focus around those dates in April, and roll out a campaign where they ask people to create a page and solicit matches. And how might we do that, if we're looking down at the last bullet here, I know I'm skipping around a little bit, we do have a lot of organizations that will create incentives and challenges for the fundraisers who create the most matches, I know you don't create the match, you ask people to do it. But the end yield is you know, who had the most matching campaigns, maybe we'll award them a prize or an award, maybe we'll mention them at a dinner, or maybe they get a t shirt, but sort of some mode of recognizing people for really stepping out into their network and trying to make a difference. A couple other examples. In fact, the example upon which this product idea came was schools. So schools, as you all know, function off of endowment plus tuition. And there's often a day where tuition runs out. A lot of schools will call that philanthropy day, or they'll tell them take their mascot and make it that day. But the idea around that is to have the whole community make a gift around that date. And so on those dates, donor challenges are very common. And we're really by by offering this we're seeking to kind of emulate that in the non higher ed market. Finally, a lot of events that involve physical gathering for a walk, or run for an extreme hike here, you can pick your topic, but you're getting together to do something. And so we're having some customers that are in next year. They haven't really done it yet this year, because it's relatively new feature, but they're planning to leverage matches on the event today, which is a little bit of a diversion, right? Because originally, you'd want to have all of your fundraising kind of closed up by that. But the goal behind that is to actually have engagement outside of a transaction. So if I just come to Carla's page, and I'm in He could gift in November for an event that's in April, I basically done interacting. And the goal of creating a match asking people to create the matches is that they're kind of going to be tuned in on event day, because at minimum, they're going to get an email thanking them for their gift that transacted that day. But it's more of the hope that a lot of our events now have virtual components where there's some sort of integrated live stream from the event, even if you're not attending. And that's a chance to kind of learn about what you're actually supporting, instead of just kind of like paying off your friend for doing charity. So that's another goal that we're seeking to achieve through this. So.

15:36  
Cool. Thanks for such great ideas. Brian, if anybody steals Brian's idea for having extreme hike, please let me know. And I'll try and participate. That sounds right up my alley. All right, moving on to our next idea for you all, is the concept of gamification. So, again, what is gamification, so it might be a little obvious or intuitive to you, but we're really talking about bringing aspects of game playing into your campaign. So we know humans are hardwired to seek reward. So how can we kind of make things fun and get people engaged and offer them rewards for doing so and supporting your organization. So this encourages fundraisers and donors to engage with each other. People always like a little friendly competition. It makes giving and supporting your organization fun, which really helps to drive repeat fundraisers, it helps them come back and do it again, it becomes something that they look forward to every year, if you have an annual campaign or event. It didn't feel like a chore for them, it felt fun, and something that they want to do again. And then at the end of the day, you're trying to raise more money with your campaign. So it really can help raise more money. I've read some statistics that show that adding gamification to a social media strategy can actually boost engagement by 100 to 150%. So it can absolutely have an impact on your peer to peer campaign. So next up, Brian will walk you through a few gamification strategies and ideas that you can accomplish in Neon Fundraise.

17:18  
Yes, and you hopefully not for long are seeing yourselves and now we're back over here. Is that correct?

17:25  
I'm still seeing my slide.

17:29  
Awesome. How about that? Ah, there we go. All right. So what we're looking at here is an example of a person's fundraising page. And the achievements section is where you might configure badges. The way a badge works is it has a trigger or something that generates it to be rendered on a page. And then it has basically piece of art might be a logo, you design, it might be just, we have some cookie cutter ones you might use. And so the trigger plus the logo plus the description. So this is somebody who raised $50, a storyteller, this is actually a question during their registration that somebody answers. In my view, we might want to say a little more in the title other than storyteller, because while it's like meaningful to that person, we want site visitors to also know what a storyteller is. But the idea here is that on somebody's page, you can show badges as they earned them for different fundraising initiatives or attributes about their own participation in the event. Here's another example that we're going to pull up, similar page. And down, here are a couple more achievements. Again, these are very sort of insular terms that they're using, which might be great, because you might have a really close community. And this might make sense to everybody. I would say, if you're trying to really expand, it might be good to have a little more explanation in the subjects here. But these are basically things that I earn, for performance on my page, or ways in which I engage with the event. Now, tied to a badge is some sort of notification that the person has actually earned that. And that's where you're really going to try to sort of step up people's engagement with their fundraising. And so I'm just going to go over here into the admin of the product that I work on. And this is an example of a client who really built out a lot of triggered emails that correspond with achievements and activity in their system. And what they do is they try to get people to be excited that, you know, somebody has they've got they've reached a milestone, like for example, this one, they kickstart it's been a day since I registered, Let's Kickstart with a donation. So those are kind of examples of just sort of basic things. But then in addition to that, we have different metrics. So here's where every milestone that they reach for fundraising, they actually enter a different color lob for the event. And they're kind of imported membership in the club by that email. And within the email, it invites them if you were to edit this, to aspire to join the next one by continuing their outreach, etc. And we actually suppress, sending. So if somebody had a really affluent donor, and they were at $900, and they gave a $2,000 gift, they actually wouldn't receive this milestone email, they would just receive this one, so they don't kind of get to at once. So again, the idea here is how do we, how do we align what's showing on the page? To what might motivate me to do more? And how do we notify me to do that. One other example that I'm going to show you here on is this chalk adventure in the park, I used to live in Southern California, unfortunately, I don't anymore. But there's a client that we have in Southern California who does an actual event in Disneyland. And it's it's capacity limited. So what they do is, people can earn an entry, once they hit $200 raised for the nonprofit. And so they actually use the badging and triggering to tell people that they actually earn their ticket to Disney. So this is, as you can see on the screen, this is triggered at the $200 dollar that they raised. And then they get information here about how to actually participate in the event that they now earned access to. So those are just a couple of examples that I kind of wanted to share on that.

21:36  
Thanks, Brian. Yeah. Great. All right. So here is just a quick recap of some of the ideas that Brian showed, was there anything else you wanted to share about any of these, Brian?

21:52  
Yes. So actually, I'm just gonna toggle over so I can see you.

21:59  
Close your screen. Yes, your screen sharing?

22:08  
All right, yes. So basically, the concept of badges and triggers is just kind of a step up of basically gamification. And in addition to highlighting those, we also kind of just wanted to show you some examples of sort of like, the easier things to knock out for gamification. So I'm going to actually take my screen back. And I'm going to share some examples of those things. So we're going to allow you to see we're gonna go over here, okay. Hopefully, it's rendering. Can y'all see? Okay, great. Okay. So, some basic examples of gamification are just competition amongst individuals and teams that can occur on multiple levels within a peer to peer event. This is an example of roll up. So you have a national or state event series, maybe you have three events in the state, you can aggregate leaderboards at that top level, so that really your true standouts from every level of the event, wherever they physically live, will kind of be competing with each other. And then if you want to go sort of a step deeper, we can go to an actual event. So if we were to go to let's go here on 2023, let's go to one that's in 2022. Here we go. So this one's coming up in November, just like there's a national leaderboard. There's also a local leaderboard, and so you can have it there. countdowns are another example of something to gamify because it gives them a sense of urgency to make your donation or register, kind of hop back over to here, because I think that while you've seen something similar to this before this hogs for the cause client, I think they did something really cool with their progress bars. So their their theme is barbecue. And so because of that they sort of took their our traditional progress bar, and they made it into a meat thermometer with their percentages to goal. And I think anything that you can tie in to the sort of spirit of the event makes it more engaging not only for the participant, but also the donor because you often don't see this type of progress bar on a fundraising page. In terms of teams, there's also the idea of larger impact. And so if I were to go over here, we're looking a lot at this kidney site. These are examples of what we would call national teams. And the idea behind a national team is if you have a family that lives across basically multiple events, or you have a corporation that is really tied to your your nonprofit and your mission. They might want to have employees from different areas, create subsidiary teams, which you can see here, those subsidiary teams would be competing with each other on the National Team Leaderboard, maybe there's some sort of mitigate day off or something that they raise the most money. And so that can be seen here. But also, you can have roll up for maybe, maybe their corporate social responsibility officer wants to have a total impact and wants to have some information on this page. So the idea is you can gamify within different pre existing organizations, be they families, other community organizations, or corporations. So that's one other layer of competition that you might add. And then, as we had mentioned before, awarding prizes and recognition, various achievement levels, is something that using these sort of leaderboards can do. So yeah, sorry, I kind of went a little long on that, but ties it back over to you.

25:56  
Again, super cool to see so many examples of how people are making things their own that connect back to their organization's mission like the meat thermometer. Very cool. Yeah. Pause your screen sharing, right? Yes. All right. So our third strategy here is activity tracking. So what is activity tracking, it's measuring the amount of something that your fundraisers do. So we encourage you to be creative about what that might mean for you. So the activity could be physical, it could be something intellectual or advocacy based, really think about your mission and what might be meaningful to your constituents, or what might be especially fun or even challenging for your constituents to participate in. that'll really help generate interest and differentiate your event or campaign from others in your area. So you can also add an activity tracking app like Strava. To enable competitive events, there are a few other apps out there that are available as well. And this helps to gamify things. So you can offer incentives to the most active fundraisers within a certain period of time, based on how much of the activity that they have achieved. And then this strategy of activity tracking can really help take your in person or virtual event to the next level, especially if you have endurance type events, or team activities as part of your campaign. So next up, I'll pass it back over to Brian, He'll show us some more examples of how to use activity tracking in the fundraise.

27:42  
Perfect, and hopefully, I'm getting a little smoother at pushing the share button, which seems simple, but I'm so bad at it. You guys see my screen? All right, hopefully looks great. Okay, awesome. So the name of this in neon fundraise, in my view is a little bit limiting. It's called endurance challenges. The reason was, when it was first built out, it was like, Oh, this is for people who are athletes, and they're gonna go and do a ton of training, which is great. And that's kind of what Carla was alluding to, for Strava, etc. You can track stuff on Nike fed Apple Health, etc. And then you can propagate that on to people's fundraising pages. Originally, the concept was, let's show how much they're preparing for their marathon. So if I'm signing up to do a charity in the New York City Marathon for charity, I could have basically a post on my fundraising page every day to show look, Brian's training, he just did a 10 miler, etc. And then I don't ever be like, Oh, my gosh, he's so invested, I have to give him a nice gift. But the technology behind this is actually very scalable, regardless of what type of engagement you want your constituents to have. And as an example, these activities are kind of system activities, right. And this is just because it's on a demo site. But I could put in like cookies eaten. And in theory, you could run a challenge where you had a cookie eating contest, and the person who could eat the most cookies in a week, and they logged them would highlight that on the page, or maybe that you're you're trying to lobby for something in the state legislature, you could have people track the amount of calls that they make. And so it's really dynamic, you could use it for like children doing summer reading. They could log how many of the signed books that they've read, and maybe their relatives will be able to support them based upon that. So you can either really close it off and give them exactly what they should be tracking. You can give them suggestions and allow them to add their own activity type. And then you can decide whether or not you want to pull this in. Now if you're an organization that's hyper competitive, you're probably not going to have the cookies eaten and you might have a very specific thing like we do a ride and you might actually offer awards for the ride. So in that case, you might really drive people to try Looking on their mobile devices, and passing that into the tool that you're using to do your peer to peer fundraising. In that case, there, there's an option, you could say, You know what people can't put their own information in because this is competitive. And we need to be actually like GPS data from a phone. So you can kind of set that up if you want to, each of the participants are going to be able to set their own goals for whatever they're tracking. But you can pop defaults in here. And if we hop on over to my page, here, my fake page in here, we're going to see that I have a get after I get active section. And so in here is where the tracking could occur. So I could either say, you know, I want to connect with Strava, I'd actually probably do this on my mobile device, because I'd probably just Oh, often. But you could also do it in here and login. Or for a little more sort of a, like, basic, I could just say, hey, you know, what, today's the 19th. And I did have, I didn't really do much today, maybe a half mile. This can post it to my activity feed. Um, it'll just move my progress bar along a little bit. And then anybody who visits my page, once this thing is saved, came on, you can do it may have overwhelmed it. There it goes. Awesome. There's my activity. Okay. So once we're there, on my page, there's there's a widget that is going to show activity teams that it's cached and hasn't updated. But anyway. So yeah, so those are kind of just just just a walkthrough of how it might work. And you can see that it adds to the post.

As you done your activity. I think we're going to transition back over to the slide.

31:52  
Absolutely. And thank you for some great campaign ideas. Brian, if anybody decides to take him up on the idea of a cookie eating contest, where I get to track, please let me know. All right. So take it away with some more activity tracking ideas.

32:14  
Yeah, absolutely. So essentially, it can really be anything. And it's really what shows the impact to your organization. So if you're a food bank, it might be pounds of food that were donated or cans contributed. It could also be hours volunteered, actually, at the food bank, or miles driven or meals delivered, done, you could pick whatever it is, but the whole intent behind tracking is to show a non monetary contribution or effort that is tied to your mission. And so if you kind of think about it that way, and then you tie it back to your mission, we have some examples like doors knocked, if you're kind of doing some like community building or outreach, training distances, we talked about what days of a repeated habit forming activity. So if you're an organization that's really trying to get people to make positive life changes, like maybe your sobriety organization, it might be days sober, or something like that, like you can really pick what you want people to be able to highlight and show and then kind of sort of convey that out there. So that's kind of the idea behind it. An example, if you can really get that affinity, respiratory health hustle in Chicago. So Carla works with them. They're a client of ours, they actually don't even use this tool. But they they still use the concept. And so they do like a stair climb, because it's kind of tied tied to like your respiratory health. So just Just something to think about. We also have a client that's done something pretty, pretty cool. It's a little work for them, hopefully something that gets productized in the future. But the idea is that they have golfers they're a junior golf organization, and the golfers have going basically summer events. And they try to get as many birdies obviously, because the lower the score, the veteran golf, apparently terrible at golf. And so they're going to solicit their community to pledge puberty. So how many dollars per per DL support? And so at the end of the summer, the the child or teen, they log all of their birdies every week in their fundraiser dashboard, so people can kind of get an estimate only and how many, how much am I out for this pledge, and then they invoice them at the end of the summer, then people go and make gifts to that page and the invoice amount. So you could also gimmick as the wrong word, but you could you could really like commoditize people's activity, and use that to raise funds within their personal networks. So I don't know if you guys have other ideas as you're kind of just listening to us ramble. But we'd be interested if you want to just share this in the chat or something you can feel free. We're definitely not the only people with ideas.

34:54  
Yeah, absolutely. I would say that all of our best ideas come from our clients and just seeing what's working well. offer you all and maybe what isn't and just kind of comparing across all of our clients. So we'd love to hear any other ideas or things that have been successful for you all in the chat. Or if you have questions, start typing about now. But we'll move on to just a quick next step slide. So, we've talked about a couple of strategies, but at the end of the day, every organization is in a different position. Maybe you are an old top, and you've planned a ton of peer to peer campaigns before, maybe you've never had one. And you came to the session to really think about how to do it and what to think about as you're putting that campaign together. So I think in either case, we want to remind you of just some high level next steps. So if you're thinking about your next peer to peer campaign, really start by defining your goals. Think about what are you trying to accomplish with your campaign? What will tell you whether or not it's successful, what will this do for your organization. And then also, think about your staff bandwidth. If you're a team of one, be honest about that be real about that. Maybe you need to bring in a committee of working volunteers to to actually get the work done if you want to host a peer to peer campaign. But it does take some work, but it can pay off if it's done thoughtfully and done well. Definitely think about your strategy, make sure to put it on paper. That way, you can be sure whether or not you are actually working towards your goals. Think about how you're going to engage your constituents. So we've given you a bunch of ideas. There are many other ideas as well. But how what would be the most meaningful for you? And what do you think would be the most effective with your constituent base. So think about the three strategies we discussed today, see what makes sense for you. And then definitely consider your technology. So there are platforms out there, that will help you out. Neon CRM has some peer to peer functionality within it. So if maybe if you are a CRM customer, and you've never done a peer to peer campaign before, that might be a great place to start to see how it works and get your links under you. Or if you're interested, if you're in the fundraise, that's a great platform. And that's what we've been looking at today. So if you're an eon customer, and you have questions, definitely connect with our support team. We also have a consulting team available that can kind of help work through that with you as well. So we'd recommend those as some next steps. All right, onto q&a. Looks like we have just a couple of minutes of q&a. And I see Lauren has a question for us. Do we have any great ideas to get out the word that there's a peer to peer campaign in the works or any method that seems to work best? So email campaign, versus ads, etc? Brian, have you seen how have you seen your clients do that who are using fundraising.

37:58  
So I think it depends on who you want to tell. So, for example, if the event is already live and has participants, one of the things that that it sounds strange, but like a QR code, especially physically at places that your participants are, so they can actually point the QR code, you can get a QR code go to the event itself, or it could go to like Sam's page. And so if you're like, like, if you work at a gym, or you're active in like a campus community or church community, just that sounds strange. But putting a QR code like in the church bulletin, or something like that, can actually go a long way. Because like people like click things all the time, just, I don't know, they have this nervous phone habit or something. So that's something that we found. But if you're actually just starting a peer to peer event for the first time, what we're even if you're relaunching it for a future year, we would suggest sending an email out to a group or class of constituents from within your CRM, to announce it announce its goals. Sometimes, people will also kind of, they'll kind of just like, kind of tease it out and beta launch it first. So they might get like a few board members to seed fundraising pages on it, or a few very active volunteers. Because one of the challenges of starting something is if somebody goes to a page, and there's zero people and $0 raised, they're not as excited to join it as if there's a sense that there's some momentum and some community there. So if it's new to you, I would suggest seeding it with some trusted people, and then taking a more global launch. And if you're already out there, I would kind of just pollution is the wrong word, but like pollute your invent event into the communities that your participants are already active in. I don't know if that helps answer the question.

39:51  
I think those are some great answers. And I would say with a peer to peer campaign or any campaign, kind of engaging your closest supporters first and make Give them your first champions can be super helpful, and really kind of laid the foundation for the rest of your campaign to be successful. All right, looks like we're ready to time. If there are any other questions, feel free to pop them on the chat, we can see a few extra minutes to answer any lingering questions. But as people are typing, or maybe thinking about it, and speaking of QR codes, we do have a QR code for our session surveys. So hold up your phone, take that picture, I think you all know the drill at this point and leave some feedback. We host these sessions for you. And we want them to be valuable and hopefully inspiring, and give you things to think about for your next campaign. So let us know what you think. And we'll work to improve as we move forward with our next gen generosity exchange.

40:55  
Just while we're waiting to see if there's any other questions, one thing that I would just emphasize having also like worked on implementation of these before, is, a lot of what we share today is great, like second year of a peer to peer event, but they're not things that I would really focus on, if you're starting out, because you're gonna get like 80% to your goal without even doing these things, just by kinda like having people sign up, make a page and solicit their networks. And so sometimes people can get overwhelmed trying to do everything perfectly. And really, if you're just starting out, like, feel free to just start out with the basics, and then you can grow as as your event grows and add more layers.

41:34  
Yeah, that's such great advice. I think that's true, you know, with any technology that you're using to kind of think about it in in phases. You know, your phase one is just getting your basics and figuring it out. And then phase two, you can kind of add a little bit more complexity, phase three, and can add even more complexity. And you'll learn as you go forward.

So definitely great advice. Great. Any other ideas, questions? Anybody have a very successful peer to peer campaign that they want to plug in our chat? If you're still here with us.

We always love to see cool ideas and how people are taking their missions and really creating a unique campaign that is part of what drives its success.

All right, well, sounds like everybody's wheels are turning. Awesome, Sam, any any final words? Any wrap up? Things? Oh, I think I wanted to remind everybody who's still here, there is another peer to peer session tomorrow on tomorrow's agenda. And maybe Ken, Sam can help us with that specific time. But it's more of a drop in session if you have q&a items.

43:08  
And Chris is great. Who does it Chris Hammond. Right. I think he's the president, the the person facilitating that session? Yeah, I think you guys will like him.

43:14  
Yeah, I will have to look at I don't know the exact time off the top of my head. But you can go to the sessions. And actually, if for those of you who have joined today, um, I got in this morning to Generosity Xchange and was able to like, queue up my sessions for the day, which is exciting. So it's a great thing to do, especially at the end of up today. But yeah, I think I think this was awesome. Brian, thanks for sharing all of the examples. And Carla, thank you for walking through just the gamification process and in donor matching ideas, I think, yeah, we would love to hear some some awesome fundraise or peer to peer fundraising initiatives that are in the works or, you know, get a get a brainstorming session together tomorrow. So I guess, keep those wheels turning. But yeah, if you want to go ahead and click on the survey, we would love to hear your feedback about this session, and then this survey applies to any other sessions as well. But thanks, Carla, and Thanks, Brian. And thank you, Michael. Thank you all.

44:21  
Thanks, everyone. Thanks for coming.

44:22  
Take care

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