0:00 Hi, everyone, welcome to the exchange stage where we are doing interviews with members of the neon one community. So folks using different products and living, the experience of being fundraisers and marketers, and executives and case management folks all the different roles that we do. And so I am excited for our interview that we're going to have with Kim Magsig. Right, there we go. Okay. And I'm gonna mess up your organization name. So like, let's go, and I'm gonna hand it over to you, Kim, who are you with? And what are we talking about today? 0:42 Thanks, Tim. I am with Zaman International. And 0:46 there we go. Okay, there 0:47 we go. Zaman International is an organization based in Southeast Michigan. But we do have partners with International Medical Corps and other agencies around the world. So we, we do projects with around the globe with many different partners. The conversation today, I hope is going to be about how we were struggling to view some of our donors across accounts, and how we were able to solve that using the ability in neon to add custom fields and workflows, and then and then exporting out to Excel to do some of the formulas in Excel. And I'll just share what we developed. I might also just touch a little bit on some of the other things that we do as far as exporting our data out of Excel. And then you using it with like with Google Dashboard and Google Data Studio to create dashboards for our users. 1:47 And I actually do want to bring up something and throwing you already for a loop here, Kim, but like, there's something that you've done that I don't think a lot of folks think about when they're doing presentations like this, you've cleaned the data for public presentation elements here. So when you're going through, actually stop along the way and say, I this is what I had to do in order to show this because if you're ever doing something to a public presentation for donors and things like that, you're worried about sensitive information. Maybe a little bit of thought process on your own, unlike what you had to think about in oder to do this for public presentation might actually help other folks because even though they might not, we would love folks to present a generosity xchange in other ways. But you might be doing it to a public meeting or something like that. You might have to share information like this. So it just kind of occurred to me like, hey, like, people might not realize they should be doing this, too. So go ahead. Yes, thank 2:45 will definitely touch on that as we go through the presentation here. So I am currently showing you what neon looks like for me when I log in. I will just mention that what 3:03 you still need to share your screen, but 3:05 oh, sorry. Thank you. Let me do that right now. 3:09 And folks, what we're doing is this is a pre recorded interview. But we are also going to have conversations and chats and stuff like that. So if there's other questions that you may even want Kim to take a look at. If you know he can join us for the presentation when things are being played. That would be great. But we're going to be paying attention and interacting with the chat too, if you're watching this live during generosity exchange, so just want to make that clear, too. So yeah, okay, I could see your screen. Let's go. 3:43 All right. So when I log into neon CRM, this is what I'm viewing. And my role at Zaman is as the Chief Knowledge Officer, which is kind of a catch all role, where I'm responsible for helping our different programs and departments with their use of technology, including our administrative and fundraising departments and how they use neon CRM for donor management. But then also like how we share and use that information with all of our stakeholders, right, and one of the things that we've done is create, I'll just quickly show this, we've created a Google Dashboard summary of data across all of our systems. I'm just going to show up briefly because I have not sanitized this data. This is our 2021 data. It's available in our annual report. I'm good to show this. But I'm not going to go any further than then a couple of pages here because the rest of the data I haven't sanitized and gotten permission to share. So this is using Google Data Studio. This is how I take data basically from Neon And then connect to it from a Google sheet from our point of sale system, from our extracts from our ADP system that we use for our employees. At the time, we were using better impact for volunteers. And we use Salesforce for some of our client management activities, all these different systems, we can take exports from put them into Google Sheets and basically create a cheap data warehouse, that then Google Data Studio allows us to visualize and create these different widgets or or buttons, if you will, it lets us put in text and create charts that are dynamically updated. So we create these pages once each month as the data gets updated in those spreadsheets, the the pages are automatically updated, and are able to be viewed by whoever has access, they can scroll in, there's the opportunity on some pages to set control so that you could filter data and things like that. So that's my plug for Google Data Studio as a cheap down and dirty data warehouse, if you will, 6:18 Well, and to make it clear, folks, Kim, did not figure out some magic, like automatic integration here. These things take work to set up and stuff like that. So if your question is, well, can I integrate with Google Data Studio, if you're talking about like file format, and upload and stuff like that? Absolutely. That's that's kind of what Kim has done here. If you're looking for some magic internet, stuff, like no, and you don't need to, that's the thing. So 6:49 and the nice thing is, because it's not real time, I do have the option to you know, when we do an extract out of any system, I do have that opportunity to double check and make sure the data looks right before it's uploaded. And that so it is a manual process to Tim's point, we're extracting data or exporting data from these systems, putting it in Google Sheets, and then Google Data Studio is reading it. Because we're on Google Suite for nonprofits, that's all free to us, right. So that's the nice thing about that. And that's why I say it's kind of a cheap down and dirty way, I'm not paying for Tableau or something like that. It's 7:26 very powerful from a visualization standpoint. So thank you for sharing that. Okay. 7:31 I'm gonna spend most of my time today though, talking about a problem that we had here at Zaman where we have donors who have multiple accounts. And it's not multiple personal accounts, but they may donate to us from three different business accounts and from their personal account. And our leadership team wanted to know how much their combined giving was across all of their accounts. And they wanted to be able to rank our donors for stratification and cultivation purposes, across their combined giving. And I struggled with that for a bit when I first started here, what we wound up doing to solve that problem, because I can't group a company account with an individual account through a household, right? It's not, you know, household is just for individual accounts. And I'll put in the plug, I have submitted the idea for him to be able to grow company accounts with individual accounts in some way. But barring that, that feature being added into neon, what we did was we use the ability in neon to create a custom field on our account. And I'll just use my account as an example. So I would help if I could spell my name there. So when I look at my account, the custom field that we created here is this field called group account ID. It's manual, I am choosing to create that to fill in that field with the same value on another account. Now in this case, I have it linked to my husband's account. Yes, that works for a household because if I go to the household, you can see my husband here and see that when I go to his account, that he's got the same value on group account ID as what's on my account, right? If it was just two individual accounts, I wouldn't need to do that. I could just do it through the household if that made sense, right. But if for some reason you want to associate multiple accounts that aren't actually living at the same residence, or as in our case where we wanted to associate company accounts with an individual accounts, this field lets us do that. The reason that was important for us was so that I could create To export the data out to excel and create these grouped rankings. And so the way I sanitize this data was just literally overriding people's name with preferred named one, you know, through and blacking out. So you're not gonna see any sensitive data as far as addresses phone numbers or anything like that, as I present this, 10:22 you redacted it, you read the information. Yes, it's that simple, folks. It's that simple. 10:28 Yep. So I can share this information. The rest of these numbers are real, but you don't have any idea who they're going to. And my the account ID in our system isn't going to mean anything to you. So. So what this does is I'm going to when I export out, everything that's in blue, here is data that is coming from Neon CRM, right, so I'm pulling out the preferred name, company name, the phone number, the account ID, whether it's a company or an individual account, that group the account ID value, that is the custom field we added into neon, and then what their lifetime giving amount is, and then we chose to take a look at the 2020 2021. And now, because we started this last year, and then this year, we added in the 2022 donation amount. And we added or are looking at the last donation date, as well as soft credit because we have some people who are really good about getting other people to give. So we included that as well. We created another custom field called grouped ranking last year. And then we're also tracks showing the largest donation amount and largest donation date. This year, we added another custom field for 2022 rankings so that now we can compare well, where were they ranked last year compared to where they ranked this year. And over in. 11:57 And it might help be helpful to also unpack what's the purpose of the ranking? 12:02 Yeah, so let me walk through a little bit of the formulas first, and then I'll touch on that. So when I look at the people who are donating here, I've put in place formulas here, that sum based on that group I ID here. So it's some F, the value in N for the group, I count ID for this row equals this value, then I want to sum it no matter what row it's on, I want to sum it. And I want to sum column P, the 2020 donation amount for this. So this, you know, this particular account didn't give any money in 2020. I gave $100. In 2021 2022, they gave $0. But you can see their all time donation amount was 140,000. This grouped ID though says well, that company is also tied to this personal account that has given this much and so combined together. They're all time giving across both accounts as 611,000. And so once we set the formulas up, and we primarily work with that all time giving for the ranking, we grouped based on that combined number, and sorted based on that so that we could see who our top donors were based on their lifetime giving and combined across their accounts. 13:44 So I'd love to actually unpack the scenario a bit more, because people might be like, well, aren't you overcomplicating things or something like that. And and I think the reality, let's speak to like the situation that a lot of us do run into. And like we probably many folks just go, I'll just throw it on this one account or something like that. What do you lose? When you just kind of like start to shove it into one account with this? Like, what is the grouping help kind of unpack further here for us? 14:19 Well, for for us, we're very particular, we're not going to just throw it on some on any account because our donors want it on the account that they said so they get the right tax receipt, right? Yes. So we're being we're respecting our donors wishes in terms of where they want the tax receipts sent to and how they want it. 14:38 And does this with a lot of business. Basically, this is a lot of businesses. So I want to paint a clear picture for the folks listening that this comes up a lot. And it comes up especially when you're working with businesses and they have their personal address and the business address and all this type of stuff. So that's kind of the situation and all of us deal with So really, really exciting, Kim, keep going. 15:03 Yeah, so we do have a lot of business owners who may own one or more businesses, and they always want to make it very clear this donation is coming from my personal account, or this donation is coming from business A's account, and I need the tax receipt for business A, which is fine, you know, but then when we tried to look at and understand where that donor is stratified, and what their giving capability is, we need to look at them across all of their accounts, and windfall has has helped with that, you know, in terms of being able to look at people by net worth and things like that. But this is a more accurate depiction of how engaged they are with us not potential engagement via windfall. Right, because they're windfall ranking is not necessarily what their engagement with us is. 15:57 Well, and it's interesting, because you even think about, like what happened with, like, the Patagonia guy, right, and he said, I was listed on the billions, you know, thing for Forbes, I don't have a billion dollars, it's all tied up in all these assets and things like that. Whereas this approach, it's real money, it's real money of what people are giving across different things. And that's, that's, I think, what we lose a lot of times when we get into these kind of more sophisticated givers, especially that are using different assets and coming from different things. So I really appreciate you also being patient with me to kind of walk through, like the scenario here, because it happens to everybody. 16:43 And I'll just bring up to that. Some of our leadership, they're very number adverse, you know, they, they're their relationship people they want to, you know, so when I, when they asked me who our top donors are, and it's like, well, but they want to know, across accounts, they don't want to look at this spreadsheet, right, they just want a list of names. And that's it so and then they didn't want to see the mix of accounts either. So what we wound up doing when we created the grouped ranking field in neon, it is a text based field, but then when I export it, so these two accounts are grouped together, that once a company account, once an individual account, they have the same group account ID, that's how I know they're related to each other. But when I display this on a report for leadership, they only want to see the person, right, they don't want to see the company account. So I put two s add on as the ranking on the company account so that it's a subset of the person who's ranked two, right? Literally, what that means is, I can then in neon, go here and just say, You know what, I want anything that is greater than zero. And it's going to give me the list that I can give to my leadership chain, that is just the names. And but at the because the first time we do this each year, when we when we're going through and ranking based on that group giving, we do go through, and we're going we pull out, like, you know, one time grantors and things like that, that are not necessarily part of our cultivation strategy. We we pull out religious institutions that may have made a donation to us or things like that, that. 18:42 So this gives a lot more nuance and sophistication to identifying top contributors to the organization, how often are you updating the ranking? 18:52 Well, so. So I'll just show real quick. So we put some other text in here to basically to pull people out of the list, if you will. And then we're going through and updating this quarterly, we'll put we'll refresh the numbers on a quarterly basis. So this was the original export this first first quarter of 2022. And then you'll see I have a tab here for second quarter. And here's where I get a little bit more. Right. Okay, so this this is what where they were ranked at and I can see where they were ranked earlier in the year, but then I can also see where they're currently ranked. And did they move this year? Did they increase or decrease from last year? And all of that comes up? Not because I want somebody look at that detail over there. But I just give the leadership team this summary tab here, where we talk as an organization about our fundraising strategy and say you know what, we want to target At a 10% increase from our top 25 donors, we want to target a 5% increase from our next 100 ranked donors. And then anybody who's considered rank, which means they've given 5000 lifetime or more, whatever your organization's would be. That's our threshold for considering them ranked, we're just going to target a 1% increase from them, right. And so based on the last year's giving of that group, here's what we're what we're targeting as an increase in therefore that's our goal, our fundraising goal for that group of people. And at the first quarter, here's, you know, where we were at in reaching that goal. And then second quarter, I can tell where we're at on our goal with each of those groups, as well as then overall. And I can also tell by group by group, you know, if anyone got bumped out of that group, I can see how many of that group did or didn't give yet. And that's where our executive director and founder can go, zero in Okay, who hasn't, you know, who from our top donors haven't given yet this year? Well, and that's, that's kind of out in touch them. That's what 21:14 That's what I want to zero in on for a moment, like how big is your team? 21:18 We do not. So we don't have a fund development officer. What we, what we've kind of done is we're trying to work as a team and collaboratively, collaboratively work on fund development, our founder and CEO is trying to educate herself and become smarter about fund development and start doing some donor cultivation activity, because we know we need to get more mature in that space. And so part of trying to give her some guidance of who should she be reaching out to and everything. That's where the chief impact officer and myself, we've been taking a look at? What data do we have? How can we give her some some input of who who's a key person to reach out to and try and cultivate and maintain that relationship with 22:12 what I want to point out, that's so important here is that, that you also want people know, their strengths, and they know their weaknesses. And you've already flagged like, there's some members of my team, they're not gonna get this. And so I need to get them the exact information that they can act on. Where I think a lot of shops like one for the fundraisers and the data, nerds, in particular, let it fly, like feel comfortable doing that, and then say, get out of the way, let me do this part. And then you go and hop knob, right, like, that's your job. So everybody has their their primary strength, and then you lean into that. So I just wanted to flag that it's so like, really exciting to hear that, that you figured that out at your organization, you know, 23:04 I will say that's one thing our organization does really well, I will put it in a plug the gallup strength finder, we do that with all of our leadership and next level staff to make sure that we're aware of where people's strengths are, and give them the opportunities to shine in those areas. And we're not afraid to say you know what, this isn't an area of strength for me, if you have skills and knowledge in that area, you run with it. And then and then help me understand how I can use that 23:34 well keep walking us through, I'd love to hear also some of the the actions that have been taken with these donors from this data and some of the impact that you've seen, too. But you, you you carry on No, I don't want to throw you off. So 23:47 Well, so just like at the end of first quarter, when we looked at, you know, how how few people had already given and she, our founder went through the list of who is in the top 25, who was in the next 100. And she just made it a point to go through and reach out to them and call them personally and say hi, right, just say hi, how you doing? And just, I think just that one little touch made a difference because normally second quarter wouldn't necessarily be a huge, huge donation time for us. We do have a Mother's Day event that occurs in there and the it is the month of Ramadan happened to kind of split between first and second quarter there. So that might have been some of it but to already be at 67% of our target with the top 25 At the end of six at the end of second quarter was not expected right. We do have a large amount of our donors who don't give until fourth quarter right and do that end of year appeal. So um Being able to look at who's not yet given in 2022, and zero in on who those five people were, she was able to look at that and, and then she had already had a conversation with one donor, one of the donors, and she understood where they were at and why they weren't going to be giving this year. But then she went and reached out to the other four people on that list to start talking to them and understanding how it was that we're going to be able to help them meet their philanthropic goals. And that just being able to have that conversation with them and know to schedule some time with them. It's driven the insight for our founder to go and look at who is a priority for me to speak with sooner rather than later. Because we do have an initiative going right now to try to mature and grow our donor cultivation activities. But that can be kind of overwhelming when we haven't really done it before. And we're trying to look, you know, look at well, who should we prioritize, to ask to have a meeting with Who should we prioritize, to ask for advice and give feedback to us on this can be one of the tools that helps helps determine the priority for talking to people. So this 26:21 So this is focusing primarily on not only retention, but also lift of committed donors $5,000 lifetime or more with the beautiful nuances that you have built in here. It's not some simple, neon, all donation account equal, you know, donation amount equals, and that's what you're calculating, you're actually getting into the nuances of why they're giving how they're giving the different vehicles that they might choose is well, is it fair to say that I am I looking at for what, for all intents and purposes is a 64.76 retention rate of this donor group across the board? 27:01 Oh, yeah. Yeah. Well, no, probably. Probably. If you talking about number wise, I think the, the number would probably calculate differently because you're talking about viewing how many donors they 27:19 give, again, 27:21 this is based on the donation amount, that's an 27:23 amount goal. That's the goal. Okay. Okay. But what but how much court like, like, what are your retention rates for this group? 27:32 Well, so I have 300 ranked donors right now. 5555 of them. So that would be about 25% increased their ranking level 34 or 10%, about had no change in the ranking level. And then 199 were decreased in ranking level, because I got bumped down by somebody going ahead of them. I could definitely just look at the retention rate and there but right now, if I go right here, if there's five out of 25, that haven't given yet in 2022. So that means that I have 81 80%. No, yeah. 80% retention rate in my top 2531 out of 100. So that's 79% retention rate in that, and then this 85 Not yet giving them 2022 is out of 120 out of 175. Yeah, so a little bit higher in that group. And this group is probably the one that you'll will see a big pickup, not in third quarter, but in fourth 28:49 quarter. And this is this first quarter data that we're looking at right now. 28:52 So the first quarter data is up here. And then this is the second quarter. There we 28:57 go second quarter data. The reason I bring it up is I quickly grabbed Fundraising Effectiveness Project benchmark data. And it should be noted that year to date retention for the 5000 to $50,000 grouping for FEP, which is the industry benchmark for retention is 27.3% for that grouping for first quarter. Wow. And the supersize 50,000 or above 31%. So needless to say you're kicking some ass I would say. So. 29:32 We have not we we have recognized though that we do have a risk we we have some phenomenally dedicated donors. But that means to that we have high risk because the bulk of our because a large percentage of our fundraising comes from a handful of donors. Yeah, that puts us at risk too. So we are looking also as part of our fundraising strategy to diversify and expand our donors. I was 30:00 I was going to actually ask about acquisition, kind of near the tail end of this, but I again, you know, carry on because this is very impressive. 30:09 Well, I, so I'll just say that one of the things that we're talking about doing as well on here is actually expanding and including in on this some of our WindFall data. Because as we start to use this and start to have the conversations with our founder and the leadership team that's kinda trying to steward our fundraising activities. She, our founder, was recognized as a CNN hero, and she said, you know, the, one of the best things that I found in that windfall data, is their political affiliation. If they're if they're a Republican, I'm not going to mention that I was a CNN hero. They don't like it was interesting to me, I never would have thought of putting that on the report for her because to me, I didn't think that was relevant. But it turns out it was 31:05 it can it can influence the conversation in an unnecessary and distracting way. Right. And so that's, that's also kudos on your leadership team for, you know, again, it's an art and science. Yes. Yeah. Love it is. 31:22 So I don't know if there's anything else that you wanted to look at related to this. We're still getting smarter about how we're going to use this tool. Where do 31:31 you want to go? Where did where do you want to take things. So you talked about windfall, but what's kind of the bigger vision and, and how you're planning the evolution of these types of things out as well. 31:44 So we are looking to, we, like I said, our founders and our chief impact officer have been attending some funD development training and trying to get smarter in that space. And then we're trying to bring that bit back in. So we're looking at how we can use the prospecting capability within neon to track some of these activities track when we have and haven't reached out in touch, how long has it been, since we touch someone, actually, let me see if I can bring up real quick, a tool that we're playing with right now. And it's because our, our founder doesn't necessarily like to work in a lot of different tools, and we try and give her the, the tools that she can use from anywhere, no matter where she's traveling in everything. What we're looking at doing potentially is Oh, that's not sanitized. So we'll skip that. 32:49 Describe it, you can you can, you can. 32:52 Actually, here, I'll just real quickly, I'm just gonna black out these columns here. And then then I should be able to share it. So what we've done is create a spreadsheet that is an export from neon and actually it's tied off of this export here from from the group rankings, right? And we're allowing, because we want to expand so that it's not just on our leader to do all of the relationship management. So we're looking at okay, if she's going to be the primary steward for the top 25 And then who's going to be the primary steward for the next 100? And what's the priority for stewardship, but we're also looking at comparing their giving across years have they already given more than they gave last year have they given but they've given less than last year? Or they haven't given this year, or they didn't give last year or this year? Right? So kind of giving that color coding ranking, they're being able to look at what kind of activities have occurred so she could keep track here on as she meets with them and and gets to know and builds that relationship with them she'll be able to keep track of what their face of philanthropy is why they give to the man what their primary interest area is because we have a lot of different programming here. And what's the last time she reached out and gave them a personal call What's the last time she had a device or strategy meeting with them? When were they last invited to an event that kind of thing and then we we've built these custom fields back into neon so that on a regular basis we can upload back into neon using the account ID and and keep track of this there in neon so that we can use it for some report. It's and that 35:00 well, this is this is why I want to make sure that that folks heard about this because there's a lot of things that people when it comes to you see the CRM and and folks think, well, it is what it is. And there's creative ways that you could think about how things work together, that can trigger certain workflows or do certain things or give you deeper insights than then you expected. Now, our job, I would argue, and our team would agree is, the less you have to do externally, the better, but we're never going to do that 100% I think that's unrealistic. But what we can try to do is make it easy for these things to connect and make sense together. Now, I'll end with a question later on. But what continue on here in terms of what you wanted to share, but I do have a question 35:55 I'll do, I'll just just say that the thing that I like about Neon is that it does allow for the custom field creation and allows me to export data out and import data back in, right. So in this way, whether we're talking about this particular tool that we're exploring, or we're talking about the ranking, you know, we bring the tool out, we do our formulas, we get the ranked information, we go through that as a group and we identify, well, you know, what, they were a grant or one time we're not expecting them to donate again, or be engaged again, because they're, they only will donate to an organization one time, 36:35 can I can I tell you, you might not know this. Can I tell you some stuff that's coming? I think this release coming up on the 24th. Yeah. Okay. Updates, acknowledgement process for soft credits. Okay, I didn't read that. All right. And then did you see the import manager updates? I did not automatically map import manager columns with the ability to change. So some of the basic stuff automatically populating that allow campaigns, funds and purposes to be created by the import manager. Oh, so if you forget to create the campaign beforehand, it will do it during the import process? Well, there you go. I immediately asked What about rollbacks? Because I, they are prepared for that. Remove the requirement to individually approved new field options, allow export of list of odd mappable IDs. And so that might happen sometimes where it's like, we can't actually map something to this account previously, and make donation type unrequired. If there is no input there, it'll just assume this is a donation transaction. Yeah. So this is phase one of three, it appears of batch import improvement. So 37:55 the I use, so as long as I've drilled it into everyone on our team, if I give you a report, and it's got a count ID in it, do not remove it, you can hide it all you want, but do not remove it. 38:06 That is that is your north star to get back to the person. 38:09 Yes, I'm using that field. There you go. And that's literally what we do here is as as we define those rankings, then it gets imported back in. And we can use that too as the baseline right to compare against for future quarters. Okay, at the beginning of the year, the baseline was that they were ranked here. And now when I compare against that value from this current ranking, you know, did it change or not? 38:39 I love the ranking thing. I think the ranking thing is so fascinating. Like, that's one of those like ideas where, you know, one of the reasons I love doing interviews like this is to hear how folks are figuring out problems, but then our team, like, they can take a look at this and figure out and say, okay, like, what should we just natively have in here? So Kim, I'm gonna give you the opportunity. So what I want to say is there anything else that you want to make sure that people hear about your process, your organization, things like that before we end today? 39:12 Nope, I'm just happy to share how you can take data out of neon, manipulate it, bring it back into neon and use it to hopefully, guide your team. So more efficient. 39:26 This is folks this is the part where we're going to make it interactive, even if it is a recording. Okay, because we're gonna pay attention. Kim, I'm gonna give you the opportunity to say look, we have the new suggestions portal. 39:40 Okay, the new suggestion, 39:42 can you show it to people real quick, can you show them if they haven't seen this because I know you are using this so 39:49 I'm using it okay. So if you go up here where the little question mark icon is, you can go to support center or you can go to suggestions portal, and in the suggestions poor Raul, if you click on neon CRM, you can see 299 ideas already. I can look at just my feedback. 40:08 What's your? Yep, so let's, let's hear it. What's your pet project? If I gave you one and I waved a magic wand and our dev team just magically had it appear? Which one would you want? Oh, that's 40:20 hard to decide. 40:22 That's not how we do development. By the way, folks, that's not how it works. Anna will kill me. But 40:28 I did. Pass. I don't think I could pick this one. Tim, I need them all. 40:33 You need them all. Good. No, that's, we got a lot of work to do. But like, Yeah, and so this is why I want to point this out. So folks, one, if you aren't using this, please, we want you to use this. And we, we pay attention. As you can see, our team is in there. But this is starting a larger process of getting feedback, listening to you having conversations having it be bi directional, as well. So this is the interactive point. Why it would be hilarious if we just saw rush of submissions here. And it's not like answering my ticket faster. This is for functionality, please like like, what do you want to see better in the system, but put in the chat, because we are watching this in the generosity exchange thing. You know what we're also doing, if we see somebody, we can input it for them. And so if you want to put in the chat right now, some ideas, I'll personally make sure that those get into the suggestion portal, even if you don't want to go in and submit them yourself. So type it in the chat right now. But, Kim, thank you so much for your time today and for walking through. And I really appreciate not only the work, but the creativity and passion that you have for data. 41:45 Well, thanks, Tom, I appreciate you giving me the opportunity to share and hopefully provide opportunity for others to 41:52 leverage these ideas. And if someone is excited to learn more about your organization, where can they do that? We will put it into the session description and all that but give us what what's the best route. 42:03 The best route is to go to our website, www.zamaninternational.org. 42:09 Awesome. Thank you very much folks enjoy the rest of generosity xchange, we have more of these wonderful discussions. And it should be noted that Kim is a active participant in our Connected fundraising community. That's actually how I first learned about some of the work that she was doing, as she said, hey, I want to show you something. So please also participate in that community. And we'll be actually having a dedicated session on the future of that later in generosity exchange. So thanks, Kim. Thanks everyone, and have a lovely rest of GX Transcribed by https://otter.ai