Mackenzie
is here today from Double the. Donation to talk to us about
corporate philanthropy and kind of how he can get started with this.
I've seen her slides.
I am absolutely tickled for y'all to see what she has in
store for you. Just a couple little housekeeping items.
Alright. Am I sharing the correct screen?
Yes. Yeah. Great.
Okay.
Just a couple little things.
So If you are here and I see some familiar names,
if you are here and you are a Neon One user, we actually have
an integration with Double the. Donation that will a lot of
what we talk about today a little more easy,
a little more easy, a little easier for you to manage.
If you have questions, let me know.
I'll get you in touch with the right person.
If you are not a Neon One user,
everything you're gonna learn here today is applicable to you as well.
You do not have to use our system to get a ton of great
insight out of this presentation.
Welcome for and thank you for being here. Little things.
We are gonna be monitoring the chat. So do please talk to us
I love seeing what y'all have to share.
So go ahead and talk to us there. That said,
the chat can move pretty quickly sometimes So if you
have a question that you would like us to cover in Q and A at
the end of the session, please drop that in the Q and A box.
It's much easier for us to keep track of that, and we'll try
our very hardest to get to as many questions as we can.
The last thing I wanted to reassure you,
because we always get this question.
We are recording this webinar and you will get a copy of this
webinar tomorrow around ten AM eastern.
So keep an eye on your inbox.
We'll send you a link to the recording.
Mackenzie slides will be on that page and you will be able
to share this with whomever you want to.
So do keep an eye out for that.
All of that housekeeping out of the way.
I would love to turn things over to Mackenzie.
Mackenzie, you wanna take it away? Yes. Definitely.
And let me make sure that I can get my screen shared up here.
So thank you everyone for joining today.
Really excited to dive into this content.
Like Abby said, whether you use Neon, Double the Donation, or,
you know, whatever systems you use,
I think a lot of these concepts can be really applicable.
So kind of excited to dive into corporate philanthropy today
and give you an idea of how you can really see success with
that this year. I always like to start out with kind of an
agenda to let you know where we're going.
And so in terms of the structure of the presentation
and what to expect,
I'm really gonna break it down into three And so first,
I wanna talk about one form of corporate philanthropy,
which are employee activated giving programs.
I'm definitely going to touch on this, but, you know,
these programs are kind of among the easiest for you to
benefit from immediately today because they are so widely
available and really leave the choice of where those corporate
dollars go in the hands of employees.
So that's a really cool thing, that we'll dive into.
Once we review those as kind of an easy win.
We'll talk about how you can use the input from those
programs to kind of further unlock another form of
corporate philanthropy,
which our corporate partnership And then finally,
we'll end with how you can scale that approach over time
to make corporate giving kind of a key pillar of your efforts.
So Of course, like Abby said,
I do want to leave time for your questions at the end.
Please let me know what's on your minds in the chat.
Start getting those added throughout,
but really excited to dive in.
Well, like I said without further ado,
I do wanna start by showing that in order to benefit from
corporate philanthropy,
you don't necessarily need to have this super full
relationship with a company. Right?
I say that because you can oftentimes benefit from
corporate philanthropy simply by connecting with these
employees and earning the individual support of
employees. Right?
And that can oftentimes be a really easy win for you.
It's easy way for you to increase the ROI you get from
your efforts in securing individual donors.
It can be a really great way for you to deepen those donors
action to your cause, and it could be a great door opener,
for this deeper corporate support.
And so let's kind of dive into what exactly I mean when I say
employee activated philanthropy. Right?
What are the forms of this and kind of what should you know?
And so the first thing for you to note is you might be
wondering why do companies pursue this type of
philanthropy Is it common?
The answer is really that companies in large part pursue
that philanthropy in an attempt to engage and really satisfy their employees.
We know that employees really increasingly,
I think even in twenty twenty four value companies that have
really robust corporate giving models in place they want to
work for companies that are socially responsible.
And so I think when considering what company they'll work for,
if they'll stay at that company, You know,
many talent recruits will consider the company's
philanthropic initiatives.
So companies want to support those employee interests And
sense, employee interests can be really diverse.
A great way for companies to accommodate that is by actually
placing the control in the hands of the employee.
Through what I'm calling these employee activated programs.
Really what that means is that once the employee donates,
whether financially or with their time,
the company is going to follow suit and do the same.
And so I always say really that employee action spurs that
company donation.
In particular,
the two most common forms of this type of philanthropy are
matching gift programs and volunteer grant programs.
I'll dive into the specifics of this in much more detail in a
minute, but to provide kind of basic definitions first,
make sure we're kind of all on the same page.
Matching gifts are just that instance where a company will
match the financial contribution of their employee.
Now it's important to note that companies might set certain
guidelines around their matching gift program,
such as maybe which of their employees qualify,
at what ratio they'll match those donations how much
they'll match per employee per year and more.
So there are definitely some nuances to be aware of,
but the point being that this is a really great opportunity, you know,
oftentimes for employees to have that generosity doubled.
And again, to benefit from these programs,
you oftentimes don't need to have a super formal
relationship with the company.
Increasingly companies are really agreeing to match
employee donations to any nonprofit or educational institution.
They want employees to have that agency and who they decide
to donate to.
So benefit of matching gift programs is that they help you
generate additional corporate revenue.
And this offers a donor a great way to get involved with your
cause further and kind of amplify that impact.
So that covers matching gifts.
Moving on, those slightly to volunteer grant programs,
those operate in largely the same way.
So once the employee donates time,
the company will that with money.
So maybe they save that for every hour an employee, you
know, donates to your cause,
the company will give eight dollars to you or something like that.
That can be a really great way for you to recruit more
volunteers and increase those corporate philanthropy dollars.
So another really great opportunity that oftentimes
doesn't require you to have, like I said,
that formal relationship with a company themselves.
These programs are often open choice, like I said,
so that employees can give to the cause as most important to
them. And so clearly. I think, you know,
these are two easy ways to benefit from corporate
philanthropy no matter what stage of the game you're in,
and what kind of team bandwidth that you have available.
Just to confirm that these slides are are kind of up.
I'm just making sure that you guys can see me moving through
them. I saw that there was a question would be shared after,
but let me know if you're having any trouble accessing
them as I kind of, move on here. Okay. Perfect. Awesome.
I now wanted to spend a little bit of time here to show you
kind of how widespread these opportunities are because I
know that might be a question that's on your mind.
So let's take a look at this here.
What we know about matching gifts,
I'm gonna kinda cover that first,
is that sixty five percent of Fortune five hundred companies
offer matching gift programs and twenty six million plus
individuals actually qualify for that program.
I share these numbers to show that there really is just a
high likelihood that you already have match eligible
donors, maybe in your donor pool,
or you could really easily reach these donors and empower
to submit their matching gift request.
And so that's really quick and easy way to secure these
corporate dollars. Right?
And not only really is it pursuing matching gifts can
help you earn more corporate dollars,
which I know is kind of the focus of our conversation today.
But we also know that pursuing matching gifts can help you
unlock additional individual donor generosity,
which I think is a huge plus and something you're always looking to do.
And so I have a few numbers here that highlight that. In particular,
we know that eighty four percent of donors are more
likely to donate if a match is offered.
Seventy one percent more donors respond to fundraising appeals
mentioning matching.
And even a fifty one percent increase in donation amount can
result just from mentioning matching gifts.
And so I think these results on donor engagement can be kind of
surprising when you see them.
So I'd love to get some reactions on maybe which of
these you find most surprising.
I think we should have a poll pull launching in a second here.
And so I'll get back to those results in a second.
But to kind of give you a few other details right now as that
that poll kind of loads on your screen, like I said,
please feel free to participate
you know, the the good news is that this can be a really major
corporate philanthropy unlock for you because if donors are
more likely to contribute contribute now and contribute
more. By the time the size of that match grows,
you're going to be connecting with donors at these generous companies.
You can use that matching gift success to kind of pave the way
for creator corporate giving success for your organization.
So I recommend considering what matching gifts can do and the
impact that they can drive for you.
Just for one little note here as you guys finish with the poll,
the matching gift opportunity today is greater than it has ever been,
and that's because we know that many companies have recently
implemented reinstated or made their matching gift programs more generous.
So I have some logos on the screen here that kind of shows
you that. But, you know,
increasingly companies see the value in these programs for a
lot of the reasons that we touched on before,
and so they're really prioritizing them as part of
that corporate giving.
So you can see some big names on the screen here,
but a lot of other companies implementing these programs as
well, which represents a major opportunity here.
I'm interested to see the poll results now. So Abby,
I don't know if we have any poll results coming in. Oh, I see.
I see that we have about forty percent that were most
surprised by eighty four percent or more likely to
donate forty percent more surprised by the increase in
donation amount and twenty percent more surprised by the
responsiveness. Yeah.
I think that we're kind of across the board a little bit here,
but the bottom line really just being that matching gifts,
of course, you're going to increase that corporate giving.
But you're also going to kind of connect with your donors in
a lot of ways and unlock that additional generosity.
So major revenue increases here a lot of ROI for your efforts.
Thank you guys for participating
in that poll.
And as we kind of talked through the matching gift opportunity,
moving on though to the volunteer grant opportunity, I
think, of course,
the volunteer grant opportunity can be just as valuable of a
way to scale kind of corporate philanthropy at your organization.
And so similar to what I did before I wanna talk through a few statistics,
we know that forty percent of Fortune five hundred companies
offer volunteer grant programs.
The other part of that stack that's relevant too is that we
know many of the companies that do have matching gift programs
like we just talked about also have these volunteer programs. So oftentimes
you might be able to reach these individual supporters
that can get involved in both opportunities.
And so eighty five percent of the top volunteer grant
companies also offer, you know, matching gift programs,
which is really great news. And of course,
we know that in much the same way matching gifts are kind of
revenue drivers, so to our volunteer grant programs,
you're essentially doubling the impact of this supporters'
time receiving those funds that you otherwise you know,
might not have been able to access in the first place.
In terms of just how that supporters time can equate to money,
because I think that's an important question you might
have We know that eighty percent of companies with
volunteer grant programs provide between eight to
fifteen dollars per hour in employee volunteers.
And so that can, like I said,
be a really great way to access those dollars in a meaningful
way where you're connecting with those supporters on a deeper level.
And recruiting them to get directly involved with your cause.
In terms of companies that do have really great volunteer grant programs,
because I know that that might be helpful for you to think
about too. Just to give you an idea,
we see companies like Disney,. Google, Verizon, Bank of
America, Adobe, Walmart.
All of these logos that I have on the screen and more,
they all offer this type of philanthropy.
And the reason that I called this out and chose these
companies in particular because. I think it shows you that
companies across different industries in different regions
with employees that are going to have these kind of varying interests
demographics and more. Right?
All of these companies are implementing that these programs,
and that means that these corporate philanthropy dollars
are out there. For all nonprofits,
everyone here today to really tap into an access.
And so I think this is a really accessible way to immediately
increase your corporate dollars you know,
in a way that's going to be impactful for your individual
supportive relationships as well.
And so I know I just spent a lot time kind of outlining the
opportunity at large because I think it's helpful to think
about that as you scale your strategy and look to get
started with this.
But you might be wondering how do I actually capture these
opportunities and make the most uh-uh of all those numbers we
just went over. And so let's kind of dive into that now.
I've I've really harped on the fact that these programs are
widely available.
They're a really great way for companies to ensure that their
dollars are allocated to the causes that employees care about,
but we also know that many donors and supporters are
actually unaware of their eligibility.
Or it's not top of mind for them. Right?
So the bottom line is that they oftentimes need to be reminded
that companies have these programs in place they could
qualify and they could have that impact.
And on top of that, you know,
supporters do need to be reminded of that,
but they also oftentimes need a little bit of help actually
figuring out how to take advantage of that eligibility.
And so I think as a nonprofit organization,
you're in this really great and and kind of the best physician
to offer those reminders and offer that guidance to your supporters.
You're already connecting with your your supporters on an
individual level you're looking for ways to bring them into your cause.
And so I think if you can use some of your marketing efforts,
just a little bit of them. Right?
Some of your outreach initiatives.
To tell supporters about a way that they could impact your
cause even more and get involved further.
That's going to be a great benefit.
While I dive into how to do this a little bit deeper,
I know we're going to launch a poll soon.
So I'd love to hear specifically if you already
proactively market you know,
matching gifts or volunteer grants here donors.
I know a lot of organizations might already do this. So,
I'd love to kinda hear where the audience is at in that.
And kinda gauge where we are. As you do that though, like I said,
I'm going to talk through marketing a little bit more and
what that could look like. And. I think the good news is that
that's, you know,
the simple marketing of these opportunities is really all you have to do.
If you can put out a few matching gifts to volunteer
grant points throughout the year,
telling supporters that these opportunities exist, you may qualify.
You can likely use this as a magnet almost in a way to
encourage people to get involved with cause.
From there,
the single most important thing you can do is also remind your
active contributors at the point of donation or the point
of volunteer sign up. Right?
That they could qualify and get involved. As a nonprofit,
you have the insight into when that employee is volunteering,
when that employee is donating.
You have the ability to send this message,
send this reminder at the most targeted time.
And that's why you can really benefit from incorporating this
type of messaging and outreach.
Donors are going to be most receptive and likely to take
action when they are supporting your cause.
So you wanna remind them and help them at that point in time
specifically to date these programs.
To take a look back at the poll results in a second to see
if anyone is already proactively doing this,
It seems like a majority probably about three fourths of
us have not already implemented this yet,
about a quarter of us have implemented it And so I think
that that presents a really great opportunity for those of
you who have not already started that proactive
marketing to make a few simple tweaks today. Remind donors,
hey, these opportunities exist.. Let me help you participate.
That's going to really scale your approach.
And if you already do this,
but are looking for ways to enhance it,
I think we have some really good suggestions for that as well.
I think there's always ways that we can refine our
materials and be even more clear to donors to get them,
involved with these type of initiatives.
Moving on a little bit, you know,
in terms of how to craft your marketing messages,
I just kinda talked about why this is important,
why you're in the best position.
I do have a few messaging notes to keep in mind that I think it
can be helpful as you get started or you know look to
refine your strategy.
And so first,
I know I mentioned that donor awareness of the opportunities
is kind of low in the first place.
And so one of the most important things you can do is
provide that education and those resources.
Supporters need to be told this is what a matching gift program
is. This is what a volunteer grant program is.
These are some companies that typically offer these programs.
Here's how you can take advantage of that eligibility, and more. Right?
So you wanna provide that basic level understanding of how
these programs work in order to make the supporter feel
empowered or prepared to get involved.
So that's kind of the baseline. Of course,
there are resources out there to help you craft that and
understand that yourself to communicate that back to donors.
Once you have that education and those resources about how
to participate what these programs are,
I think the other thing that's important to emphasize within
those marketing messages or what the benefits to the
supporter are.. So in particular,
I mean that while this is a great way for you to increase
corporate empathy benefit from those corporate dollars.
That might not be the messaging tone that you use with your
supporters. Right?
That double revenue or that increase in revenue is probably
not the messaging that will resonate with your supporter
and encourage them to get involved through their
employer. So instead,
you might want to emphasize that this provides the
supporter a real opportunity to amplify their own impact,
do more good for your cause,
which you know that they care about. So their donation,
their time can result in even more beneficiaries being reached,
even more stories of transformation being made possible.
If they simply engage in their company's program and take
those few extra steps.
And so I kinda harp on that because I think emphasizing the
donor benefits and really framing you know, the donor,
the volunteer as the hero is going to improve the
effectiveness of your outreach and is going to really
encourage them to get involved.
Ultimately then allowing you to access this corporate dollars. Right?
Because the employee has to take action for the company to
donate in response.
So I think once you do that, once you generate that
excitement, really empower that submission,
you're also going to want to clarify your call action and
make it as easy as possible for the supporter to actually take
that next step. Right?
So if you can provide really personalized and detailed next steps,
you make it easy for the supporter to leverage that
eligibility and it almost becomes this no brainer for
them to participate.
For example,
because I know that can sound a little bit abstract if you know
that you have a donor and they work at the Home Depot.
Providing them an easy way to access information on the Home
Depot's matching gift program such as helping them determine
which employees are eligible donation amount the company
will match in more.
That's going to provide a really streamlined donor
experience for them.
Same for if you have a volunteer who at Microsoft.
Right?
You wanna make it easy for that supporter to understand their
company's grants program and take action.
And so I think the simpler you make it for supporters,
the more you help them through that process.
The more likely you will be to to tap into this.
Of course,
you can use things like a database to that process a lot
simpler for you. But whether you do use a database or you do
manual research and conduct some of that,
whatever the exact scenario is, you can certainly invest, I think,
just a little bit of time to provide that education to your
supporters and see some pretty powerful results. Here.
I think consistent promotion of these opportunities throughout
the year is going to lead to that consistency
in that corporate funding that consistent, you know,
influx of corporate dollars that. I know can be really
powerful to your efforts.
So definitely make sure that you have these few messaging
notes in place and then you consistently promote the
opportunities throughout the year to get as mo much exposure as possible.
Moving on a little bit though. I know that all of that,
like I said, can be a little bit abstract.
So I do like to provide a few examples of what your messaging
of these opportunities could look like exactly And I know
that the slides will be available.
The recording will be available so you can come back to access
these. But I have two examples here.
I have our first example in the black type
It starts out by posing a question.
Did you know that many companies match the charitable
contributions of their employees?
What that's doing is getting your audience interested.
It's peaking that curiosity if their company is one of the ones that does.
Then it says,
let's raise ten thousand dollars in matching gifts this
year that we can help six thousand more families get the food they need.
Get involved by submitting a request today through your
employer. We can drive joint impact together.
And so I think that this
is really powerful. Right?
What we have here is really great collective language.
It says we can drive joint impact together.
That's going to show the donor that by submitting a matching gift request,
they can be part of a broader group of donors having this
impact. They're gonna wanna take part. Right?
And they'll want to help you reach that matching gift goal
you just communicated.
They're kinda going to buy into that goal and realize that they
can help be part of the solution and have this really
great impact I think we're even showing the mission impact of
matching gifts here by saying that matching gifts will
directly result in more families being fed So it's
tapping into some donor motivations there.
And this messaging is really likely to get your donors
inspired. They want to help all of those families.
And of course, it says learn more here.
You could link out to an additional resource.
So this is a really good example. Of course,
tweak it for your mission, but good way to get started.
In the second example,
we have a school that says empower our students have twice
the impact on their success.
Again, here, they're emphasizing the benefit to the donor.
That can be an even greater contributor to student
outcomes. Students will be empowered to read more.
We'll grow those crucial literacy skills.
Right? And be on the pathway to this lifelong learner.
So get involved today.
All of that language is really powerful.
Those are things that this or organization supporters are
going to be interested in.
So they'll now be encouraged to kind of interact. And since again,
we're linking out to more resources that would give
people the information they need to get involved.
Of course,
I made these two examples here pretty specific to matching gifts.
But you can definitely adjust the messaging to promote
volunteer opportunities as well. So for example,
instead of saying,
did you know many companies match the financial
contributions of their employees. Maybe you say,
did you know many companies offer grants to the nonprofits
where their employees volunteer?
Help us at our next event and, you know,
watch the impact of your time multiply.
Again, that's just a really loose example that we have,
but I hope this provides you some ideas of how to get
started crafting those communications and really
marketing those opportunities. Like I said,
feel free to take these,
tweak them and make them work for your organization.
But I wanted to provide a little bit of a template here.
The next slide I have here goes hand in hand with what we
talked about before.
When I said you're going to want to clarify call to action,
but I think that I just want to quickly reiterate the
importance of really helping your donors once you inspire
them with that marketing message we just looked at.
At its core what the suggestion requires is that you collect
employment data from your supporters so you can
ultimately uncover who's eligible and let them know kind
of about those next steps
So every single time one of your donors contributes anytime
someone volunteers,
I think it's best practice to ask them where they work.
Whether that means that you're adding the employment
information field to your online donation form,
whether it means you add an employment field to your volunteer form,
or you ask someone during an in person conversation, right,
any other number of scenarios.
The important thing to remember is that you collect that
employment data really early and often.
It's crucial that you know where your supporters works
that you can help them through the process,
and more easily access these these kind of corporate
dollars. We do have a poll launching here.
I'd love to hear whether or not collecting support or employer
employment information is currently part of your strategy.
So please feel free to let me know there,
and I'll be the lookout for those results.
Because like I said before, you know,
you can always use something,
like a database from there if you have that information on
hand to help yourself actually determine if the supporter
qualifies, you can do manual research.
There are a lot of different ways that you can go about this,
but having that employment information on hand is really
the first step. And once you have it on hand, you can
really, you know,
take those next steps and empower your donors.
So we on the lookout for the poll responses here on whether
or not people are collecting employment information yet.
It looks like we have some mixed responses say pretty
pretty, a split here. Have some employment information on hand.
Maybe you have a full list of employment information or you
currently. Right?
So I think that we have a pretty even split.
I'd say if you're not already collecting employment
information, pretty easy way to get started.
And identify some of these employee activated opportunities.
So definitely cannot overstate the importance of that
employment information here.
Moving on, you know, from there,
you'll really recognize that the employment data or
employment information can be this major unlock and the
gateway for you to secure even more corporate dollars. So in particular,
you're going to want to look out for any trends or patterns
in that employment data.
I think if you notice that a lot of your donors work for
company a or something like that,
that can be really good input and and really great insight to
uncover additional opportunities for support.
The reason I say that is because. I talked about this at the beginning,
but many companies implement these corporate philanthropy
initiatives for the very reason of engaging their employees and
supporting that employee interest.. And so because of that,
if they know that a lot of their employees are already
supporting your cause, and are actively contributing,
they may be open to a conversation on deeper
engagement and deeper partnership opportunities.
So you can cite that mutual interest,
as a way to build and strengthen your case for a more
formal relationship with the company as well. And even better,
you can consider asking those employees directly for warm
introductions to specific influential points of contact as well.
So We'll get into that in more detail as we dive into the next section.
But I think the important thing to note here is that tracking
employment information can be a really productive, effective,
way to increase corporate philanthropy success for you.
At the same time that that employment information can help
you determine which of your donors qualify for matching
gifts. For volunteer grants, etcetera.
And connect with them on that deeper level.
You can also use that employment information and any
trends within it to pursue broader corporate partnership
and sponsorship opportunities.
So I think that I spent a lot of time on unemployment information,
but it's because it just can provide so much value,
which really leads me into this next part.
I know that corporate partnerships are in fact likely
top of mind for a lot of organizations out there.
You've probably heard of the benefits of this type of support.
This might even be where your mind first goes when I say
corporate philanthropy.
And so I wanna help you kind of understand that and talk through this.
I wanna cover basics of partnerships and give you some
good ideas for how to get started with them.
And then like I said, scale that over time.
And so first off,
let's start with a definition almost kinda like I did with
matching gifts and volunteer grants.
Corporate partnerships occur when a charity,
your organization forms a relationship with a business. Right?
Most often,
this means that you'll receive funds in kind donations
services or kind of marketing materials from the business.
But it is really this mutually beneficial relationship.
So I always say at the same time that the corporate partner
may give you those funds or those in kind donations,
you usually give them kind of something in return whether you
realize it or not.
Like exposure to your donor base or visibility at your
upcoming event or something along those lines.
The point being that companies do usually pursue this type of
engagement, yes, to benefit your nonprofit,
but also because they get some sort of business value as well.
I think when we hear the term corporate partnerships though,
the biggest misconception. I hear is that corporate
partnerships are kind of this one size fits all approach.
All partnerships are on the same.
And I think if you can break that rigidity mindset to where that definition,
it can be really powerful because what we know actually
is that the best partnership really are the same.
Each business,
each nonprofit is going to have different needs and kind of
different problems that they're trying to solve.
So I think as you form those partnerships,
you want to take the needs of your nonprofit and the business
into account and and kind of create some sort of agreement
is going to be valuable to everyone involved.
Whether that does mean that you want sponsors at your event as
I have here with sponsorship programs,
or that you establish a custom matching gift or workplace
giving program with a company,
or you create dedicated volunteer days for their
employees to come and donate time to your organization.
Right? Those are just a few examples.
The exact relationship and extent of that relationship can
differ, from, you know,
partnership to partnership And so. I think the important thing
to note is that to make the most out of corporate partnerships.
So you wanna be flexible and adaptable to work with this
business in a way that's going to bring value to them and
bring value to you at the same time.
And so now that I've kind of debunked the myth,
I think that all partnerships look operate the same way.
The next thing I want to focus on is how to identify good fits.
And not to sound like a broken record here.
But to harp on the point that. I made earlier just to kind of
tie a bow on it,
often your collected donor employment information can be a
really great place to start.
So by analyzing where your donors work,
you can have a good starting list,
maybe a jumping off point of which companies might be open
to this conversation with you.
You even have data or insights that you can show them that yes, in fact,
their employees aren't interested in your mission and
would likely, you know, see this partnership really positively.
So I think if you collect employment data,
this is another great use case for it,
and it's helping you make the most of the data you already
have on hand, which we know is really key. To your,
sustainability and growth. So that's one place to start. But,
you know, from that poll,
I know that some of you have not collected employment information yet,
and you still want ways to get started today to start looking
for good fits. And so you might be wondering what can I do?
What are my other options?
And so I do have a few alternative suggestions here
that I think can prove just as impactful.
As I go through these,
please feel free to participate in another poll that we're
going to be launching.
I'd love to know where our audience is at kind of in terms
of your identification of corporate partners.
So let me know if you have some targets in mind,
that you are looking to initiate reach to or if you're
still kind of mining for some.. I think that can be helpful,
to see where we all are at today.
As you all go through that poll, First,
if you're just kind of dipping your toe in the water of
corporate partnerships and are looking to kick start this,
I recommend considering what value local businesses can
provide. I think with local businesses,
you already know that you have some shared overlap some
commonalities. Right?
Their target audience probably aligns with some of your current donors.
Just by nature of that proximity,
it's likely that many of your donors live in your local
community and would be the same consumer supporting that local business. Right?
So the business may understand that supporting your nonprofit,
having that partnership could result in really great business value to them.
I think the business benefit is pretty clear there.
In that same or a similar vein,
if you know of businesses with a strong mission alignment,
that can be a really great conversation open or two.
For many of the same reasons. Right?
They recognize that those people that are donating to your cause,
supporting your cause might be the same people that are
interested in their types and services.
I think the example I always use and that everyone might be
familiar with is let's say you're an animal shelter while
a business that sells dog food or dog toys.
Might be mission aligned and it might be really easy for you to
make the business case here of why they should partner with you.
So always be on the lookout for those mission alignment
opportunities too.. And then, of course,
there's some businesses that you already know are
philanthropically minded and may be actively seeking, you
know, nonprofits to support and give funds to.
Before I highlighted stats on, like,
the number of Fortune five hundred companies that have
matching gift programs, maybe, you know,
that's a good place start.
I showed you some examples of companies who have recently
created matching gift programs.
That might be a good place to start I showed examples of
companies with strong volunteer initiatives in place too.
And so I think looking at those lists,
which we have a lot of great resources on the Double the
Donation website about companies like that well.
So feel free to explore those.
But if you look even just at these slides,
those can be a really great list that can give you an idea
of some potential companies that might be good markets.
You know these companies kind of already understand why this is important,
and that can help the conversation be a little bit smoother.
So to see if our pull has launched, I think
that we might have had a little bit of a different pool launch here.
And I'll get back to this when we talk about custom matching
gift programs before, but it looks like some,
have benefited from custom custom matching gift programs
in the past. And others have not. Of course,
custom matching gift programs just being one way that you can
work with a company,
to partner. And so we'll get into that in a minute,
but this is good to know leading into that discussion
that a majority have not yet.
But, you know,
now that I've given you an idea of how to identify good fits
for corporate partners, your employment data, local
businesses, businesses with mission alignment,
or businesses that you already know have these robust
initiatives in place,
Let's talk about kind of the approach and the initial
outreach stage. And so we know that businesses often receive a
lot of incoming requests from nonprofits to support they
might even have someone who manages those relationships and
is kind of in charge of pushing them forward.
And so because of them,
it's that I think it is true that securing a meeting in the
first place can be challenging.
So I like to say that because don't be discouraged if you're
having a hard time getting in touch with the business or
maybe you even receive a no.
We don't wanna meet at this time or we can't meet at this time. Right?
I think for every one yes that you receive for someone,
a a company that's willing to engage in the conversation,
there might be ten nos.
So I wanna make that call out because I know that as you get
started with corporate philanthropy and really look to
build these relationships, it can feel like a lengthy
process, know that you will find the right support,
and that oftentimes it can just be this matter of persistence.
But now that we've kind of talked about that a little bit,
I do wanna circle back to a point we've made throughout in
terms of how you can increase your success in securing that meeting.
The important point here is that you're going to want to
leverage your existing connections if you have them to
kind of simplify the ask.
So for example,
we talked about collecting that employment information from
your supporters as you're looking to pursue matching gift
and volunteer grants.
Then we talked about how if you look out for any trends in that
employment information,
that can be a good way to kind of hone in on potential
corporate sponsors.
The other value of that is that it can be a great way to
leverage the power of a warm introduction to.
So if you did see that thirty of your donors worked for
company a, you think company A could be a good fit for a partnership.
Instead of using cold outreach,
you might be able to ask one of your donors that works for that
company to help you secure the meeting.
Maybe one of those donors works in the HR department.
Maybe one of those donors is actually in a position of
leadership at the company. Right.
You want to leverage that insight and that information
whenever possible.
I think that can increase the chances that you secure a partnership.
Go into the meeting prepared and and really can can have
these ongoing relationships.
In addition to just your donors,
remember your board member often have really powerful
connections as well.
Your board members may even be in those positions of
leadership at their company too. So remember, you know,
you already likely have really great connections to companies.
I think using those connections to find engagement
opportunities is really powerful and can help you get
started with a partnership today and and grow that over time.
The other thing that I'll mention here too is that as you
initiate outreach, it can be helpful to do some research.
And try to reach out to the right points of contacts at
first. So if you find a good fit company,
but you don't have a current donor or a board member with
connections that can provide that introduction.
You might wanna do a little bit of research online.
Does this company have a CSR point of contact do they have
maybe a community relations position?
Is their HR department in charge of initiatives like this? Right?
If you can do a slight bit of research just by poking around their website,
and see if you can find a few points of contact to reach out
to. That can be really powerful.
And again,
increasing the chances that this company engages in the conversation.
So That's the first point to make is kind of getting that
meeting. Once you secure that meeting though,
the next part is kind of making the ask.
You might be wondering what should I ask?
How do I make the ask?
And so I have a few quick notes here about that.
What I want to keep in mind here in flag at first is that
it's important to remember partnerships are not that one
size fits all.
I said this before,
but I do think it deserves repeating in order to have a
really a mutually beneficial partnership with a company.
One that's going to advance your goals,
you're going to want to, you know,
listen to the company's needs and what they want out of the
partnership as well. Why are they kind of meeting with you?
Why are they pursuing corporate philanthropy?
What problem maybe are they trying to solve for?
Is it that they want to engage their employees?
Do they wanna get exposure to their target audience?
Are they looking to simply improve their brand reputation? Right.
What are their kind of exact gold and what would be most
valuable for them in a partnership.
I think if you can do some listening to uncover those needs,
you're going to be able to craft a partnership that is
really attractive.
Once you understand the company's needs,
then you can craft your proposal in a way that's really
responsive to those leads too.
Plus I think the other part of this and why I kind of
emphasize that is that if you can predetermine the goals and
objectives the company has for engagement,
you can make sure that your expectations are aligned from
the get go. Right?
If you know the goals going into that partnership,
you can better make sure that you stay on track to meet those
goals you can be in alignment,
and craft a really engaging strategy.
And so I think that that's really important to keep in
mind is understanding goals and expectations from the beginning.
Again,
I think it's helpful to see what concrete examples of this
could look like. And so I'm gonna walk through a scenario here.
That goes through the kind of that custom matching program
that I was talking about before.
So let's say that your nonprofit meets with the
company and you understand that this company really wants to
improve or increase their employee engagement.
They want to boost employee retention, make employees,
you know, really satisfied.
Meanwhile,
you know that you need increased funding and you want
access to a wider supporter base. Right? You're really
looking to increase and kind of reach new audiences.
And so your needs and the company needs in this in can be
an in alignment.
You know this might be a really great opportunity for a partnership,
but you might be wondering what could that partnership look
like? And so here I have two different ideas.
One,
maybe you ask the company to consider implementing a custom
matching gift program.
Again,
where they just match employee donations exclusively to your organization.
So a standard matching gift program might include a company
matching donations to any nonprofit.
But in this instance through a custom program,
it's a little bit narrower in scope.
It could allow the business,
a way to get involved with your organization directly and just
match those donations made to your organization.
Or if the company already has a traditional matching gift
program in place,
Maybe they can still customize that program to match to you at
a higher rate. Right?
So for every two dot one dollar an employee donates,
they'll donate two dollars or something of that ratio.
Remember,
I think this can be a really effective way to engage with companies.
It it can be a really great way to direct first time donors to
your organization.
A company's employees might otherwise have never heard
about your cause,
but if you can engage in some sort of custom program where
their employer highlights this giving opportunity.
You can really be at the front of those employees minds,
and you might even uncover some new long term supporters this
way. So there's a lot of great benefit here.
Moving on to our next suggestion though,
maybe that doesn't work for you.
The other thing you could consider doing is asking the
company to dedicate specific days where their employees
don't go into the office, don't work at their desk,
but they come to your organization and volunteer
instead. Again,
this can be a great way for the company to get their employees engaged
and as those employees volunteer and get involved with your mission,
you can really use that as a chance to connect with those
individual supporters on a deeper level as well. So again,
this is a really great way for you to drive engagement,
the company to see value as well. These are just two
examples. Of course,
there are a variety of avenues you could go.
But I thought this could be helpful in guiding your thinking.
In what structuring a partnership could look like.
Let's look at another example now.
Let's say we know that employee engagement is not always going
to be the company's main priority.
A lot of times companies might engage in the philanthropy as a
way to demonstrate, you know, their social responsibility.
Maybe they wanna reach new consumer audiences.
So let's say that in this scenario,
you approach company and that's their main goal.
They want to get exposure to their target audience and increase sales.
If your nonprofit needs increased funding,
which I think we recognize will likely always be one of your
needs as you want to raise more funds for your mission.
You know,
you need additional resources for an upcoming event maybe,
then you can likely find a point of overlap with this company.
Especially if their target audience overlaps with your
supporter base whether that's because you all have alignment
as in that animal shelter and pet food company example.
Or because they're local to your area like we kind of
talked about before.
That can be oftentimes be a really great case for the
shared support. And so in this instance,
you could consider asking the company to sponsor your event,
give them the branding benefits,
and you may even ask them for an in kind donation of their
goods for a gala auction,
or even just a giveaway you have during the time of the event. Right?
The benefits here for them are those branding benefits are
going to help the company get exposure.
If they make an in kind donation,
people might see or even use their product all of which is
valuable to them. And of course, you know,
this is a great way for you to increase the number of sponsors
and funding you have for your event.
That way it drives more value for your organization really
becomes more profitable,
and you see a lot of success from that event. So with those
examples in this kind of scenario here, I hope, you know,
you've give I've given you some ideas of how to get started,
how to find those points of overlap you and the company are
really both seeing value from the engagement.
I think when you have that alignment,
when you have these predetermined goals the
relationship will have a really strong foundation,
which means you can kind of sustain it and grow on it over time.
As you think through then what those corporate relationship could look like.
This corporate partnerships could look like at your organization.
I think it's important to note that once you dip your toe in
the water, you can scale your efforts over time.
And build out these really powerful, relationships.
In terms of what you need to be able to scale and be successful
in that, I have a few suggestions here. So first, of
course, you always want to track metrics and analytics.
We know that businesses, you know,
look to those numbers to justify their decisions to see
whether or not they want to engage in a partnership.
So if you can be really proactive from the beginning
and put some tracking or measurement systems in place,
that's going to prove really powerful to you.
So think about, you know,
those examples that we have before if you implemented
something like a custom matching gift program,
can you report back to the company on how their employees
are donating to your cause?
Or can you report back on the total dollar impact of their
program and what that's enabled you to do?
In the other example, if they sponsor your event,
can you report back on event attendance numbers.
Should the audience, you know,
what that how that event audience kind of aligned with
their demographic and psychographics of their target consumer.
I think that those concrete numbers can really help you
make your case to the company for that continued engagement.
Which goes hand in hand with my next point here.
It's really powerful to be adaptable as you approach
partnerships as well.
Even if you enter into a partnership with a company,
thinking that it will look one way,
you can always adjust that over time as your needs as their
needs kind of evolve.
And so definitely be sure to think through that and be open
to any changes in evolving that relationship even once you
secure a partnership.
And then of course as you track all of those metrics and see
all that success,
that can be a great opportunity to gather some input that can
be used to enhance your outreach and, you know,
engagement opportunities to other businesses as well.
So if you see success from one partnership,
cite that success as a way to demonstrate to another
potential partner that you're ready to drive joint value that
you see a lot of great engagement and you'll be a good
partner to them.
All of that can help you be really successful now and I
think in the years to come as well.
And of course remember that just as individual donor
preferences kinda shift and new trends emerge within the the
fundraising landscape,
the same can happen in the corporate philanthropy
landscape as well. So stay on top of emerging trends.
I think periodically if you can do a little bit of research
into the CSR landscape what. CSR efforts companies are engaging in.
If you can maybe look through some ESG reports of large
businesses or businesses near you,
monitor company LinkedIn updates, press releases. Right?
Just simple things like that,
keeping a pulse on how companies are engaging in philanthropy.
Going to give you a good idea of what companies are looking
for in nonprofit engagement.
Seeing what they're highlighting can let you know
what they think is really valuable.
And can help you kind of approach them and engage them over time.
As other nonprofits near you,
I think engage in these partnerships as well.
Use their success to inform your strategy that's going to
help you gather new ideas and make sure that you're staying
on top of changes as well. So definitely do your research,
learn from, you know,
the successes of others and use all of that input moving
forward to really be engaged.
So I think that there are a lot of different benefits that you
can see here. As new matching gift programs roll out
become more generous. You can use that as a way to increase
dollars as well as companies create new partnership
opportunities, staying on top of that.
All of those things can be really valuable.
Corporate philanthropy is this great chance for you to, you know,
connect with companies and they're employee based as well.
So think through all of those things. As we wrap up here,
I'd love if you all would participate in another poll.
So let us know how likely you are to revamp your giving
strategy this year. I think that that can be really helpful,
in in knowing how you guys are approaching the rest of the
year as well. I know that we've talked a lot about, you know,
the growth of these programs.
I think, you know,
we hear a lot about the growth of millennial and gen z donors
in the fundraising sector and how those generations might
change some of our fundraising methods.
And I think that same thing we can see as changing the
corporate philanthropy landscape I think millennials
and gen z are going to put more pressure on companies to
implement these programs to engage with your nonprofit.
And so that presents a really major opportunity for you.
Today and really in the years to come as well.
So I think, you know, like I said,
the world of corporate philanthropy is only going to
continue come an important consideration for organizations.
I'm excited to see you all benefit from it and come up
with new exciting techniques to really harness this form of giving.
With that,
I'm going to check back on our full our poll before we go into
answers because I wanna make sure. I get to what is on your
mind today. I see a lot of people looking to
revamp this year or considering it. I know it can seem daunting
sometimes to revamp the strategy. Right?
That's kind of a big word.
I think even just some small tweaks in your approach whether
it's collecting employment information or posting about
matching gifts and volunteer grants one or two times a year
on social media or you know,
looking to a local business to sponsor your event.
Those small tweaks can have a major difference.
So if you don't necessarily want to do whole overhaul,
I think that there are really easy ways to get started and
still see a lot of success.
So thank you guys for participating in that poll.
Like I said,
excited to see what you guys do this year and the successes
that you're able to see from that.. I am going to pull up the
question and answers here.. If there are any in case, you
know, we get close on time here, we do have,
some contact information on the screen.
I'd be happy to answer any questions at that
partners@doublethedonation.com email if you wanna ask,
offline as well.
Is there a clearing house or database companies that do
employee match. Great question.
Double the Donation does have a database of companies with
employee matching gift programs. So if you use our software,
you'll be able to have your donors interact with that
database so that you can uncover their eligibility.
You can put our database on your website,
so that donors can research their eligibility before
giving. A lot of opportunities there.
If you're not quite ready to get started though with technology,
I will mention that we have a lot of great resources on our
site about, like, the top matching gift companies.
So I know I talked about. Home Depot before Verizon.
Right?
A lot of big name companies that have matching gift
programs, we have lot of great details about that online free,
to access as well. So great resource for you there.
Thank you for that one.
Let me see.
Do you have any data about the number of international or
multinational companies that offer matching donations?
More than half of our donors are outside the but we know
that many of them work for multinationals that offer matching.
Get some of our non US donors tell us something like this
isn't a thing where I live.
Great question. Yeah. I know that our database,
does extend to companies outside of the US too because
you're right. You know,
many of them do work for multinational set that offer matching gifts.
I don't have an exact number on, like, percentage wise,
but I know that, you know,
continuously we're seeing multinational companies,
especially like these fortune five hundred companies,
other huge companies that have programs,
Matt that have employees across the world that are matching
gifts. So it is this great opportunity.
I think if you're looking to combat that donor confusion,
like this isn't a thing where we live,
that's where clarifying some of your marketing materials can come into place.
So maybe you add a line to a matching gift email that you
send out that says, you know, many companies,
many multinational companies will match donations.
Here's where you can research your ability or hear a few examples.
I think that can be a really great way to combat some of that confusion.
Because I think donors oftentimes just might assume
they'd work for a company that doesn't have a matching gift
program in place when really they do.
So if you can clarify that,
I I think that that's really helpful.
I see that
another question.
We have a nonprofit in Rwanda,
and I found it defined companies in the US aligned
with efforts internationally.
Have you found that companies usually offer matching grants
to domestic charities?. If not necessarily,
where would you suggest finding corporate alignment with
supporting efforts educating kids in Africa.
Great question.
And I hear this question a lot about organizations
you know, that that maybe work internationally.
And I think that there is a lot of great opportunity to connect
with companies and get them to support your cause I think the
important thing to note,
is making sure that as you approach companies and and talk to them,
you you make it clear what that that benefit to them is. Right?
So If you're focused on educating kids,
I think translating that to, you know,
showing that to them and and translating that into what that means for them.
And how that would help them advance circles can be really powerful.
We know that a lot of times companies do give to
educational causes. That's like a a big pillar for them. And so emphasizing,
the importance of education worldwide and how that can
improve, you know, their business outcomes too is important.
So maybe this company to a point we made earlier does have
multinational operations.. I think if you can,
address the importance of that worldwide education and show
them the impact that you are having,
that can really make a difference. And so I think, you
know, it sometimes can be hard to find companies at first
that, to, you know, want to get involved,
but the more that you can meet with the company,
show them the work that you're doing and how they can promote
that to their employees,
or maybe you you you reach out to a company that you know,
education is their focus.
You know,
they have like education technology or something like that.
That might be a point of alignment where they would see
the clear So I think it's about reaching out to the right
people and then articulating your ask in a way that shows
them the benefit and encourages them to get involved.
Next question.
I'm trying to fly through these because I see a lot in here.
How do you set up matching gift programs?
Great question. Like I said,
there are really two forms of matching gift programs.
One of which is, you know,
these open choice matching gift programs where a company will
match employee donations to any nonprofit or educational institution.
You don't really have to do anything to be able to benefit
from those besides market those opportunities to your donors,
like I mentioned before, since donors are oftentimes unaware.
The other aspect,
which I anticipate this might be what you're asking about,
would be something like a custom matching gift program.
And that where like I said,
a company might agree to exclusively match donations to
your organization or match donations to your organization
at a higher ratio.
When it comes to setting those up,
I think it's all about working with the company to set the
matching gift parameters beforehand. So approach the
company, ask them to do this,
explain the business benefit to them of being able to increase
that employee engagement.
And then from there, decide on what that will look like.
So will they match donations of any size or will they only
match donations maybe under two hundred dollars or what rate
will they match that,
will they match part time employee donations, full time, etcetera?
I think it's all about setting the parameters around to the
program. And then from there,
the company will usually you know, probably be the one to, you know,
initiate that match and make sure that it's up and running.
So we have some great resources on our website that I can
always follow-up with about custom matching gift programs
and what to keep in mind as you set those up to.
But I think the important thing is to first find alignment with
the company on what that program will look like.
I see
how do you identify specific companies that participate and
how do you determine the how of it. Again,
I think a lot of companies do have matching gift or volunteer
grant program information
on their website.
So if you wanna do manual search that is one approach
available to you.
We have a lot of great resources like I said on some
of the top programs as well.
And then there are databases out there can help you
determine which companies have match engaged programs,
which companies have volunteer grant programs,
and how those programs are structured,
what the employee needs to do to submit a request.
In terms of like companies that participate in partnership activities,
I think a lot of times companies are really keen to
highlight those on their website.
So you can probably find information on partnerships
they've had in the past and use that to inform, you know,
and ask you make of them for the future.
Re asking donors where they work.
I personally don't think. I would ever donate to an
organization that ask me where I work.
It feels deeply invasive and irrelevant from the donor's perspective.
How should we collect that data if we ourselves wouldn't feel
comfortable sharing that information?
I love this question and I think that it's a point that I
should have brought up before.
So I think that when you're asked asking
donors or volunteers, you know, where do you work?
I think you're you're right on track. Right?
You probably shouldn't just name it employer name or
employment data. Or something like that.
I think you wanna provide a little bit of context around
that ask so that the donor understands why you're asking. Right?
So you could say something along the lines of let us know
where you work so that we can see if your company matches
donations or let us know if you where you work so that we can
see whether your volunteer time could equate to or your company
will donate in response to your volunteer time. Right?
I think providing that back ground and that context is really powerful.
Not only because I think it makes donors understand, oh,
okay. This is why you're asking.
It also makes them feel really empowered. Right?
It's as they're giving and you're saying,
let us know where you work so we can see if your donation
could be doubled.
That also gets them inspired to think about the possibility for
them to have double the impact on your cause.
And so it's going to do those things like unlock that
additional generosity from them. Going to inspire them to
give, maybe increase that conversion.
So I think providing that context is so crucial,
and I'm glad that you brought that point up.
Make sure that when you ask you give the reason why so that
people feel more comfortable providing that information.
But of course too, make that field optional to your point. Right?
Maybe someone doesn't wanna share that information at this
point of time or they're between jobs or they're retired
or something along those lines.
If you force the donor to input that information, you know,
we don't wanna do that.
We always want donors to feel comfortable.
Make it an optional field where the donor can either opt in or
opt out as well or an option or, you know, an optional ask.
So really great question there.
Another question,
for
smaller regional companies that may not exist in databases.
Is there a way we can activate partnership locally that can be
added to the database once a custom match is implemented.
Really great question. I'm assuming you might be a client,
there is a way that,
if you do have a custom matching gift program with
Double the Donation or not, excuse me,
not with Double the Donation,
If you do have a custom matching gift program with a company,
you can add that to your Double the Donation specific database.
Feel free to email partners@doublethe donation.com
if you have any questions about that,
and I can get you in touch with our team, to help. But, yes,
if you have a custom matching gift program,
there's definitely ways to to add that to make sure that your your donors know
is there
if they integrate,
is there an extra cost for Double the Donation?
I see that as well.
Yes, there is a cost for Double the Donation.
If you wanna explore our website,
we have some initial pricing information there.
I know I linked out to it.
But feel free to reach out to me directly if you you have any
questions about that and I'm happy to help.
And then I know I'm short on time, but I see one more question.
What method do you recommend for submitting a formal
proposal, email, PowerPoint, formal proposal tech,
and what is the appropriate turnaround time between the
conversation and the submission of the proposal. Great question.
I think it obviously can vary from company to company.
Initially, I think potentially a PowerPoint could do well.
And the reason that I say that is because you can include
major some metrics,
some visuals in there that could help the company
understand the impact of the partnership and and really like
dive deep into any data that you to show them what the
potential benefits could be.
But I think it could definitely differ based on your
organization's capabilities.
I think the important thing is to cite data when you have it.
And to clearly articulate your ask and kind of make it short. You know,
companies the person making this decision might be busy.
So you wanna make it easy for them to app takeaways from that
document. So it's, you know,
easy for them to make the decision.
They don't have to spend a lot of time decoding it.
In terms of an appropriate turnaround time, great
question. Again, I think it's going to vary,
but I think the the sooner you can make it, I think the better.
We know companies are constantly getting these
requests for nonprofits.
So from nonprofits. So the quicker turnaround time you have,
I think the easier chance you have of of kind of getting
those proposals in and answered. So great question
there. I know that I ate up all of that time, Abby, but,
you know, thank you everyone for submitting those questions.
And like I said, feel free to get in touch here.
Definitely,
you covered so many questions and. I just while you were doing that,
I just went and checked the follow-up email that all of you
will receive tomorrow.
That does include links to some additional,
resources from Double the. Donation and from the on one
that will help you do things that a lot of you had questions
about, like, how to collect and use employer information, how
to identify and approach potential corporate sponsors. So
do keep an eye out on your inbox.
You're gonna get a copy of this recording. You're gonna get,
a link to a page that will have the recording and the slides.
So these will be available to you too.
And then that email will also include resources that you can use.
As you kind of think through your your corporate sponsor
tips and as you look for answers for some of these
questions that so many of you have had.
And speaking of those questions,
I do wanna thank you so much for being so engaged for asking
questions, for talking to us in the chat.
It's so much fun to be in webinars like this when when
people actually engage with us.. And I know that you're busy.
I know that this is an absolutely wild time of year. And,
I truly just can't thank you enough for spending your time with us today.
I'm not Mackenzie.
Thank you for sharing all this this insight and expertise with us.
This is such a huge topic and you boiled so much information
in and single hours.. So so thank you.
Yeah. Thank you all. And if. I didn't get to your question,
I just saw some in the chat that I might have overlooked,
feel free to email me and and more than happy to help you.
Keep the conversation going around corporate,
philanthropy this year.
Awesome. Alright, everybody.. Have a wonderful Wednesday.
We will be in touch with you soon.
See you later. Bye, guys. Thank you.