It's three o'clock. Let's go ahead and get started.
Thank you everyone for indulging me in a sound check.
I really appreciate it.
We're gonna be talking about. Giving Tuesday and some last
minute steps you can take to launch an effective campaign,
between now and when Giving. Tuesday starts than a month.
It is December third this year,
so we're coming right up on time.
Before we get started, let me introduce myself to you.
My name is Abby.
I'm part of the team at Neon One.
I really love researching donor behavior,
understanding why donors do the things that they do,
and then understanding how you can take that insight and then
use technology to actually build good relationships with
those donors based on what we know motivates them.
Today, we're going to be talking about Giving Tuesday.
It is one of my favorite topics to discuss because I see so
many people do so many beautiful things on Giving
Tuesday.
If you get discouraged reading the news,
I hope you go look at your
donors and your friends' donors on Giving Tuesday.
It's always something amazing. Alright. Quick point.
If you are a Neon One user,
you're gonna hear me talk about some things,
in your system that you can use to help you launch your
Giving Tuesday campaign quickly.
But if you're not a giving not a Giving Tuesday user.
If you're not a Neon One user,
everything that we're gonna talk about today is applicable to you.
It may just look a little different in your own system.
So if you're not a Neon. One user, don't worry.
You're welcome here. We have so much for you.
If you are, I got some stuff for you.
Okay. Couple little housekeeping things.
You probably have picked up on the fact that I really like it
when people talk to me in the chat.
It makes me feel less like I'm speaking into a digital void.
I'm gonna ask you questions.. Please talk to me. I love it.
However, because so many people do talk to me,
the chat can move pretty fast.
So if you have a question that you really want me to answer,
please drop it in the q and a section.
That generally doesn't move as quickly,
so I will be more likely to see your question and be able to answer it.
And then, last thing, everyone always asks,
are you gonna send me a recording of the session,
or can I have the slides?
And the answer is yes.
You're going to get an email from me tomorrow morning,
maybe tomorrow afternoon.
It'll have a link to this recording.
It'll have a link to, the slides on that page,
and then I'll have some other, like, resources for you.
So you can, as Jamie called it,
level up your fundraising on Giving Tuesday.
So before we get started though,
I told you I like it when people talk to me,
How do you feel about your. Giving Tuesday campaign so far?
Are we are we feeling. Lucille Bluth?
Like, I'm not gonna talk about it. Do not ask me.
I will not respond to the question.
Are you already done?
Are you just here to, like,
figure out some last minute finishing touches?
See if you need to close any gaps. Let me know.
We're so behind. Pretty good at some progress.
Help me. Number two. Okay.
So we're all feeling like all the gaps not good at all.
Okay.
So behind. Okay.
I'm going to tell you this, you are not behind. Promise.
You don't need to, like,
do anything crazy on Giving Tuesday.
We're going to do some we're going to cover some very
practical Charlie or. Chanel, what planning.
We're going to cover some very basic steps that you can take
to get things moving quickly, and hopefully in a way,
that is both successful and, like,
eases some some of the the stress. I'm kind of picking up in the chat.
Okay. First question. I always get.
It's your first Giving Tuesday,. Emily. I'm so excited for you.
I'm genuinely am so excited. Okay.
First question. I always get this question.
I always see it floating around this time of year.
Is Giving Tuesday worth the work?
Is it you I mean,
even if you're no matter how efficient you are putting
together, planning, and running a campaign, it takes time.
Right? Is it worth it? And the answer, of course, is yes.
We wouldn't be here if it wasn't.
But that's not just my opinion.
There is actually some data behind me telling you, yes,
it is worth it.
If you know me, you know I love data.
So for brevity's sake, because we
do have a lot, like,
a lot to cover in a short period of time,
I'm not going to go into all the data points, with you.
However, I will share this.
A few years ago, we looked at our customer base,
so thousands of nonprofits,
and we found that organizations that run a Giving Tuesday
campaign saw an overall lift in their year end
funding fundraising compared to people who didn't.
So like PJ put in the chat, like, yes, it's worth it.
It helps drive our year end giving.
This is absolutely a phenomenal way to start getting
your supporter base psyched about the the work that you're
doing and get them excited about giving, in December.
So, that's important.
We also see from other research pieces that we've done that
it's a really great day for new donor acquisition.
Like, people are thinking about donating,
and if you can get in front of them, like,
it's a great way to reach new people.
It's also a cool way to launch a really exciting campaign that
inspires people who are like,
they're in your database or on your email list or following
you on social, but they haven't given yet.
So very, very good day for that.
There are also some pretty great retention rates for for
this kind of donor.
It's also a really big day for recurring giving.
So if you are planning to ask for recurring giving,
or if you have a recurring giving program that you're
looking to kind of boost,
Recurring giving is really popular with Giving Tuesday donors.
So, all of this is to reassure you that if you,
or more likely if someone on your staff,
or someone on your board is like stressing about the amount
or of the, like,
payoff that you would get from running a
Giving Tuesday campaign, there is data to to prove that, yes,
this is worth your effort, especially if you are like,
approach it in a thoughtful way.
But planning a thoughtful. Giving Tuesday campaign doesn't
mean to take a really long time,
and it is absolutely not too late to get started.
So alright. We're gonna break it down.
If you haven't started planning your campaign yet, here are, like,
some last minute steps to to take to put together a really
great comprehensive program in a relatively short period of time.
So the first thing we're gonna do is set your goal.
I love that Megan called out in the chat that this is a way to
it's a national marketing.
Like, it's national marketing,
and it's backing your own efforts.
You can use this for, like,
building momentum and visibility.
You don't have to always have the same kinds of goals.
But what you're gonna do is you're gonna set your goal,
whether that's a fundraising goal or a visibility goal.
We'll go into more goals later.. Decide who's going to do what.
How many of you are one person shops? Just let me know.
Build the forms that you're going use to support your campaign.
Schedule what you can in advance.
You can probably schedule a lot of stuff in advance.
Oh, one person? Okay. Amazing.
So when we talk about who's going to do what,
you're going to do it.
We're going to make sure you have the resources to do it.
Okay.
We're also going to use it as a few people have called out and
kind of build the rest of your December planning around this.
So let's get into it.
First thing you're going do is set a goal.
This is important for two reasons.
One, because people love reaching goals.
I don't know if you have ever done this.
I certainly have.
If I see that an organization. I love is really close to hitting
a fundraising goal, I will and have in the past make an extra
donation to get them even closer.
It's we love meeting goals.. Meet a goal, set a goal.
And then if you are a one person
staff or one person fundraising department,
or if you've got like two, or if, oh,
we love we love a committee,
but keeping a committee focused can be really hard.
Having one goal that everyone is focused on is going to help
you, like,
pay attention and zoom in on what's important on a day when
there are a lot of distractions.
So most people do set fundraising goals,
but that doesn't have to be the primary focus if you don't want it to be.
You can also focus on growing your audience,
you can focus on recruiting volunteers,
you can collect in kind gifts, that's really popular for some, organizations,
especially like there's one food pantry in town that does a
huge food drive on Giving Tuesday.
I've even seen some organizations who choose not to
actually do fundraising, but to kick off their year end giving,
they focus on celebrating their supporters as a way to get,
like, people excited about the year end campaign and then,
like, build visibility in their community.
So that said,
you can have goals that are not fundraising.
I would encourage you though to only set one goal.
Have one focus because you can do things
like raise money and recruit volunteers.
But if you have conflicting calls to action in your
campaign, it can kind of muddy the water a little bit.
Whatever you choose to do though,
I would also encourage you to make sure that your goal is
really specific.
I'm not saying that because something bad is gonna happen
or I don't want you to, like,
stress yourself out trying to reach your goal,
but specificity will make it easier for you to understand
what you need to do to reach your goal and then track your progress.
So whatever you do, say you're gonna raise a
specific amount of dollars,
recruit a specific number of new donors,
recruit a specific number of new volunteers.
Whatever you do, be specific.
It gives you and your community something to focus on.
And even if you don't hit it,
you will have made significant progress towards your goal,
and that's something to celebrate.
Sophie has something awesome in the chat.
If you have run Giving. Tuesday campaigns in the past,
take a note from Sophie.
Sophie says, I've used the same structure for the past few years.
Each year, I just update content,
experiment with new ideas,
and learn what works and what doesn't.
If you have run a campaign before,
maybe even on a Giving. Tuesday campaign,
you don't have to start from scratch.
It may even be better for you not to.
Try try doing that if you if you have the opportunity.
Now once you have your goal,
you're gonna wanna figure out how to track it.
Sometimes this is easier than others.
But once you figure out how you're going to track it,
you'll have some insight into how you can share it.
If you how many of you focus primarily on fundraising?
And how many of you focus on something else?
I suspect most of you are focused on fundraising.
If you are doing fundraising,
fundraising thermometers and progress trackers are a really
popular way to track progress.
That's when I get sucked into making additional donations
because I can see that there's just like the tiniest little hair left.
But those trackers are also cool because they're a useful
visual that you can use on other channels.
One organization that I donate to takes a screenshot of
their progress thermometer throughout the day and posts it
to their social media channels.
So it's a really easy way to help people like all be on the
same page around them.
You can track in kind donations as you come in.
If you're like Nicholas and you're focused on awareness,
you may track new, newsletter subscriptions.
You can track it's harder to track in kind donations,
but like you can keep people updated on how many cans of
food people have given.
However you choose to track it,
the way you track things will help you share your progress on social media.
You may also choose to do emails,
we'll talk about that in a second.
However you choose to keep your your community updated,
get people psyched about your goal,
and get them excited about the progress that you're making.
It's very compelling, especially if you can tie your
fundraising progress or your awareness building progress or
whatever to an actual tangible outcome in the work that you're doing.
Okay.
So that's the first thing to do, set a goal.
Then a lot of you can probably tune out for the next couple of
minutes because you're going to need to decide who does what.
Although, if you are a one person shop,
I sincerely hope that you are making your board members
support you in this.
And if you need help,
you email me and we'll talk about how to get your board
members involved.
This part is a frequently overlooked part of running a good campaign.
Whether you're a one person team,
whether you are working with your board or a committee as
someone else called out, whether it's two people on a
team, whether you are getting your spouse to help you, whatever you do.
Make sure that you know who's gonna do what,
and and maybe maybe we can talk about, like, scheduling things,
scheduling tasks,
making sure that you know when things need to happen.
So if it's you, like,
find some time to sit by yourself and think through when
you're gonna do things and how.
If you're working with a team,
have a quick huddle with the people on your team and decide
who's gonna do what.
Who is gonna build your your form and when?
We're gonna get to forms in a minute.
Who is gonna manage your social media posts and when are you gonna post?
Who is gonna track your progress and how are you gonna
talk about it, or when are you gonna talk about your progress?
Who what's your plan for responding to comments on
social media or answering questions in your inbox?
This is a small step.
And when you're thinking about a big campaign,
this seems kind of silly sometimes to sit down and,
like, do work about work.
But I will I will say this as someone who was a fundraising board member,
I had to have a conversation with my fellow board members
about who was responsible for doing which things at which
time on Giving Tuesday.
And our campaign went much more smoothly than the previous
year's campaign because everyone knew exactly what to
do and when they were expected to do it.
So do this now before Giving. Tuesday and your day will go
much more smoothly.
The next step is to build any forms that you're going to use
to support your campaign.
And again, these don't have to be donation forms.
The forms that you build are going to largely depend on the
goals that you've set for yourself.
So Nicholas's form that they're gonna use to capture
supporter information or newsletter subscriptions or
whatever is gonna be different than someone who is working to
recruit volunteers,
which is gonna be different than someone who's doing fundraising.
Whatever you do, whatever your goal is, whatever your form is,
it needs to be very easy for you to track
what's happening,
but it needs to be easy for your supporters as well.
So here is my number one tip.
I could talk about donation form optimization all day.
However, here's my one tip for you.
Regardless of the kind of form you're building or using,
build your form, go to your website's homepage.
Like, pull it up on a browser and go to your website's homepage,
and then get someone who is not a staff member
and get someone who like, they don't work for you.
A friend would be best.
It's even better if they're kind of mean.
Like, you we all have that one friend who's just gonna be like this.
We're gonna be honest, and they're gonna be like kind of
like abrupt about it, but it's useful information.
And then sit them down and say, like,
find my form and then like fill it out.
Yes. Good call. Amy, yes, you are gonna get the PowerPoint.
So yes, we'll we'll you'll get that.
So build your form, go to the home page,
sit your your well intentioned,
but kind of gruff friend down and say,
find the form that I want you to fill out,
and then fill it out.
And then pay attention to where they get stuck.
How many clicks does it take them to get to your donation form?
If it's more than one, you need to fix it.
It needs to be one click from your homepage.
Are any of the fields confusing?
Do they not know what you're looking for?
Do they think your form is too long?
Are they starting to get kind of frustrated?
Are you at like, is your confirmation page, like,
interesting, or is it just kind of generic?
Does your receipt need some work?
As your mean friend is going through the process,
take some notes and notice, like,
where they get stuck or where there's friction,
and then go back and fix it.
The reason I suggest doing this is because when you eat,
sleep, and breathe your nonprofit's operations,
it's really easy to assume that people will just like if they
decide they wanna donate to you,
they're gonna do it regardless.
But we know that people get frustrated online.
I recently found an organization,
they were so cool,
but it took me like five or six clicks to get to their donation
page and at that point,
like I was not particularly motivated to continue the journey.
So like keep your donor's journey in mind.
Now if you're just sharing a link to your donation form on a
Facebook post, it's not a big deal.
But if someone's checking you out online before they give,
you want to make sure that they can really easily get to your donation form,
and that the giving process is fast and enjoyable.
Okay.
So for all of you one shop
development folks, this one's for you.
Giving Tuesday, busy day, a lot of distractions,
and like you're busy all the time anyway.
Running a busy campaign is a lot.
So do the best thing you can for your future self and
schedule what you can in advance.
I am a huge fan of scheduling things out in advance.
I do it all the time.
And you would be amazed at some of the things you can do in advance.
So if you are sending appeals, schedule them now.
Like, write your appeals now and schedule them to go out.
If you are sending multiple appeals on that day,
which I sincerely hope that you are,
use make sure that you exclude
people who have already donated from receiving additional emails.
So the way this would work like in our system,
you would create a dynamic list of people who have given on
made a gift on your Giving. Tuesday donation form.
And then once you have that list built and the rules set up,
you would go into your email campaign builder and you would
use that list as an exclusion list.
And we have some, like, some sessions coming up, for on our, like,
our team for our customers that can go more into detail about
how to do this.
But but do this for yourself.
If you're using another system,. I'm not sure how that works,
but I'm almost positive you can you can do something similar.
If you can't, create your emails,
get them scheduled,
and then set a reminder for yourself to go in and upload
your list of Giving Tuesday donors as a suppression list.
That way, if I this happened to me last year.
I made a gift,
and then I got an appeal asking me for a gift about fifteen
minutes after I processed mine.
If you use your Giving Tuesday donor list as an exclusion
list, you won't have that issue.
Okay. Too much on that. You can schedule your updates.
If you choose to do this, which I hope you do,
I highly recommend, leaving a placeholder for like up so
say you have a goal of raising ten thousand dollars,
and in the afternoon you're going to send out an update
email and say like, oh my gosh, amazing.
We've raised x amount of dollars.
Put a placeholder in there.
That way, when you're ready to send it, it's already set up,
you can just go in and update that placeholder text really quickly.
And here's the thing, it's really easy to forget to do that.
So I would really recommend you doing one of two things.
Set a calendar reminder for yourself,
like half an hour before that email goes out and update
that the amount raised or the number of volunteers recruited or whatever.
Or you can do what I do.
I set alarms on my phone to remind me to do important things.
So if your email is scheduled to go out at three thirty in the afternoon,
or if you're sending an update the day after Giving Tuesday,
my phone will go off twenty minutes before I need to update
that placeholder.
I can go in and do it.
And that way, you're not sending an email with we raised
x x x x dollars.
Low tech way to do it, but it's it's useful.
You can also schedule out social media posts.
So if you schedule out your appeals and your invitations to
get involved, like on social media,
you can focus more of your energy on the day of Giving
Tuesday on posting updates, and being celebratory,
and being goofy, or posting little videos,
or even just talking to people in your comments.
That's a really good way to like take some of the burden
off yourself on the day of Giving Tuesday.
You can also automate some things.
So receipts and emails are really easy for you to build
ahead of time and then automate,
when someone gives a gift.
So, what you can do for example is before Giving Tuesday,
set up a donation receipt that has like a nice
picture, some celebratory language.
Thank you so much for your generosity.
Here's what you're gonna here's what your gift is supporting.
Here are the details for your records.
Set that up and get it ready to go out to your Giving
Tuesday donors.
One thing you may want to do,
especially since Giving Tuesday is a big day for new donor acquisition,
you may even want to set up a new donor welcome series.
Those are really cool ways to get people acquainted with your work.
You can let them know more about your programs and your
impact and what they're helping you achieve when they give.
And then set that up in advance, and then turn it on,
and then that will start firing emails out to your new your new
supporters, after. Giving Tuesday.
If you are this is where I said I was going to have some things
for Neon One customers.
If you're a Neon One user,
we have some in platform tools to help you do this.
Earlier this year, we added some email templates for you.
We have like save the date emails, and fundraising emails,
and thank you letters, and impact update emails.
All of those are built into your system,
so you can just go in and start updating them then.
Hopefully, that kind of speeds up the process of of you getting started.
If you're not a Neon. CRM, Neon, user,
I will have some resources for you at the end of this
session, that that includes some of
these these templates.
If you are a Neon One user, you can go into,
your workflows section of your instance and set up a new
donor welcome email series.
To do that, you go into the workflows section of
your of your instance,
and then you click on one click workflows there,
and you'll see the the new donor welcome series.
You can go in and start customizing it.
Again, like that's something anyone can do if you're
not using a a Neon One, system.
You can set up new donor welcome email series,
in your own system.
So very interesting things for you to try.
You can do this all now.
Take some pressure off yourself the day of,
give your donors an outstanding experience,
set up some donor retention and donor stewardship plays,
and then set up something like a welcome email series that
gets people really excited about working with you.
So all of that can be done ahead of time or automated ahead of time.
Now, this last bit is really important,
and I was delighted to see someone in the chat say that
they treat this as a way to get people excited about their year end fundraising.
Because this is, to me, the most, like,
beautiful part of. Giving Tuesday.
Giving Tuesday is a day where people all over the world stop
what they're doing,
and they come together to support a cause that they
really care about.
Those people are excited and passionate about what you're doing.
And if you can capture that excitement and that passion and
you can extend it into the rest of December and then even into
the following year,
you can do some really amazing things with your community.
So I can tell you this,
and I'm gonna I am gonna show you a little bit of data on the next slide.
But Giving Tuesday donors tend to have pretty great
retention rates compared to other groups of donors.
And a lot of them, with if you approach them thoughtfully,
are willing to donate again before the end of the year.
But that said,
the way you communicate with people after they support you
on Giving Tuesday will influence their decision to
give to you again in December,
and even it will set the stage for future support.
So think beyond Giving Tuesday.
Like, yes, you're planning this beautiful exciting one day campaign.
However, that should be part of your larger approach to
engaging your community during the end of the year and into the coming year.
So so just sit and think about it for a little while.
Like, how are you gonna talk to these folks,
after they donate?
What are you gonna do with the receipt and the thank you
letter you send them?
How are you going to update them on your impact on their impact?
So look what you did on Giving Tuesday.
Thanks to, like, the beautiful people in our community.
We raised x amount of dollars,
and here's what it's going to do.
Thank you for being a part of it. We appreciate you.
How are you going to invite them to give again?
And and just how are you gonna
communicate and steward this group of people?
When and I say this to you, like,
as someone who's run. Giving Tuesday campaigns,
but also as someone who runs marketing campaigns.
When you run a specific one day campaign like this,
it's easy to think that the campaign is over when the day is over.
But while Giving Tuesday is only one day, donors'
passion for your work is not time bound.
So this is the topic where I did I
did include some data because. I always encounter some
skepticism when I talk about us like sending updates and
appeals to Giving. Tuesday donors.
If you need some encouragement around this,
if you're afraid of like running a Giving Tuesday
campaign and having it negatively impact the rest of
your fundraising that month, this is for you.
So, earlier this year, we published a a research study
of around a hundred thousand donors and how they behaved
over five years.
A few weeks ago, we zoomed in on a small group of people,
and it was people who gave on Giving. Tuesday in twenty twenty four.
So out of five years,
it was one day that we were looking at.
We found that of that big group,
one point two thousand people gave on this one
day, on Giving Tuesday.
Now, when we looked at this group and their behaviors,
we found that around half of them donated again in before
the end of the month.
So Giving Tuesday was on the second of December last year.
Half of them gave at some other point, during the month.
I also would say, we found that a lot of people didn't give
on Giving Tuesday.
They gave around Giving Tuesday.
So if you're sending like,
save the date up save the day emails,
or if you're getting people excited about your upcoming
Giving Tuesday campaign,
or even if you're sending updates to your community after
Giving Tuesday, people may choose to donate donate then.
But so I want to just point out,
like this was a a part of a larger body of research,
but the takeaway here is that the people who donated on
Giving Tuesday, like forty seven,
forty eight percent of them gave during the rest of the month.
And real I mean,
a little over three percent gave during the last three days of the year.
There was a ton of overlap here.
And the other really lovely thing about this is that these
are only people who process their donations through our systems.
So it is very likely that these are people who donated,
maybe they donated and then registered for an event,
or they donated and then donated a different way through
a different channel.
All of this to say,
people are very passionate about the nonprofit causes they support.
And if you do a good job of communicating their impact,
thanking them, making them, like,
remember that they're doing something fun,
they are giving to something they really care about,
people are willing and able to support you again after Giving
Tuesday.
So be thoughtful about how you talk to them,
Be intentional about thanking them and making them realize
that they're a part of your community,
and that your community is doing something beautiful,
and invite them to continue to be involved.
It will work. And I I hope that it is encouraging to you.
Now, I covered a lot of information in a very brief period of time,
so I'm gonna flip over to q and a now.
I did want to throw this up there,
and I'm actually gonna drop the link in the chat.
But I referenced, like, templates for
emails that are built in into Neon CRM.
Those are those are included here.
But this Giving Tuesday resource center also includes
social media templates.
So if you want to start scheduling out your social
media posts in advance, you can.
It includes worksheets that you can use to map out your
campaign and get it started.
I think it includes a donation form optimization checklist.
So for those of you who are primarily focused on
fundraising, it has something for you there.
But, yeah, I'm I'm gonna oh,
you guys have so much great stuff in here.
Let's see.
I want to meme Forgiving. Tuesday so badly within the
bounds of reason.
We are a child welfare nonprofit.
But with the folks who consistently agree to do fun
things and then change their mind when it's time to post,
I don't know what I can really do anything anymore.
Any suggestions to break through the boring standard
heartstring pull without losing the message and purpose for
Giving Tuesday, I will be so happy to hear it.
Chanel, I one, I'm hoping. I'm saying your name right.
This is absolutely lovely.
Additionally, I do also get a lot of pushback for wanting to
promote any giving in November,
December for anything else other than our holiday toy
campaign and not a lot of support from my leaders.
Okay.
So it sounds like what you have is a fundraising by committee
situation, and that is not fun for anybody.
I have written appeals by committee,
and it is absolutely soul sucking,
and I'm sorry that you have to deal with that.
What I would encourage you to do is
compromise.
So have have the, like,
standard heartstring pull situation.
However, I would also encourage you to do this.
Ask your board member at your next board members at your next
meeting, like, what kind of content do they see on social
media channels that gets good engagement?
It's probably the fun, silly, like,
interactive content, like memes.
There is a time and a place tugging on heartstrings,
and Giving Tuesday is absolutely a beautiful day to do that.
However,
we are beset by by our heartstrings being pulled.
People, I think, are kind of tired.
And what really works a lot is bringing
joy into it.
Giving Tuesday and fundraising in general should be fun.
You're inviting people to ex like,
put hope into the world by donating to a cause that they care about.
If you are, what did you say?
I think you oh, you're a child welfare nonprofit,
and you're running a toy campaign.
You're bringing joy to a lot of people.
And like, share that joy out.
It's not like the yes, the heartstrings and the sad, like,
appeals will work, but also like give make it joyful for people.
So ask just ask your board members, like,
when you look at Facebook or. Instagram or whatever their
social media channel choice is, what gets engagement?
It's yes, like, it's serious content, but it's also joyful,
silly meme stuff.
And I hope that inviting them to, like,
broaden their expectations and redefine what they're looking
for, will make them a little more open to to having fun on
Giving Tuesday.
The other thing I would say
is that you can do a lot of fundraising around your
holiday toy campaign,
but your holiday toy campaign can be positioned a little differently.
And this is probably applicable for a lot of you.
Why are you why are you running a toy campaign?
It's because the children in your community deserve a joyful
holiday season.
And that, like, broader approach,
a joyful holiday season, and. I'm making that up, obviously.
I'm not familiar with your nonprofit.
It can be applied across. November and December,
and it can be applied to a lot of the different programming
that you're doing.
So I would encourage you to find ways to to invite people
to think bigger and to reevaluate what you're doing to
make it more joyful and more accessible.
Yes. I love Alice's question.
Could my goal be number of new donors rather than amount raised?
Yes.
Absolutely.
If your goal is to reach people and invite them
to, like, be part of your work,
that's absolutely a perfect a perfect goal.
You're growing your community,
not necessarily your fundraising dollars.
That's perfect.
Aspen had a really great question.
I think I'm going to do a bike drive for our Giving Tuesday campaign.
I'm curious about specific strategies you would have for
in kind donation campaigns.
So with in kind donation campaigns,
there are a few things.
So one, you're probably going to want to talk about it a little in
advance of Giving Tuesday,
because on the day of Giving Tuesday,
like a lot of people aren't just going to go out and
spontaneously buy a bike and then drop it off.
They need to plan on it. So get people excited about it early.
Start communicating early to your community what
you're going to be doing, why you're going be doing it,
and how they can get involved.
The other thing I would encourage you to do is think
now about what system you're going to use for like, one,
you're going have to give people receipts.
But how are you gonna capture people's information and then
follow-up with them afterwards?
If someone is so, like,
excited about the work that you're doing that they go buy a
bike or donate to you to buy a bike,
and then bring you the bike.
Like, that is that that's not a simple task.
They're obviously invested in in achieving
your goal, helping you serve your community.
How are you gonna capture their information and follow-up with them?
That is something that I would I would think of.
So communicate early.
Show I would, like,
encourage you to show pictures of your bikes.
Talk to the people who are gonna be receiving your bikes,
and what's gonna be possible because they have that mode of transportation.
And then come up with a plan for capturing people's information,
and then following up with them after Giving Tuesday.
Okay. I got I think I got all the questions.
And y'all have been so generous with your time.
It is four minutes over.
The Giving Tuesday template. Neon shared has a nice donate
button that goes to a. Giving Tuesday landing page.
Can I connect this campaign in the template so that the
donations go to my existing year end campaign?
Yes.
Jessica, you should be able to, like,
spin up your Giving Tuesday donation form and then tie it,
like, have it as a child campaign,
and then tie it to your to the parent campaign,
which should be the the year end campaign.
This all to be said,
I am actually dropping one more link,
in the chat.
It's to academy dot neon one dot com.
If you are not familiar with it,
this is for Neon One customers, to join in for, like,
interactive sessions like this one that are much more focused
on our products and on helping you use those products.
I know we have some upcoming sessions related to Giving
Tuesday.
My Slack is being so helpful and not loading right now,
so I can't tell you precisely the titles of this.
Oh, there we go.
There is a three part prep series,
that the that our team is doing with Neon One customers.
It's got two open office hours,
so you can just join and ask questions.
So if you are like Aspen and you're running an in kind
campaign and you have questions about how to capture
information and follow-up with people,
join and ask those questions.
We're gonna have a dedicated training on a Giving Tuesday
checklist to make sure that all of your proverbial ducks are in a row.
So go to academy dot neon one dot com.
If you go to the live trainings area, you can, like,
see the calendar and sign up.
So all of that said, thank you so much for being here.
I have loved talking with you.
I am so excited about all of the energy that I see in the chat.
Even if some of you are stressed out,
your stress is indicative of the fact that you care about
your community and you want to do a good job.
So don't let the stress overwhelm you.
Be careful with your brain,
because we need you to be passionate and excited and and
generous with your community.
And I hope you're taking care of yourself in addition to
putting together a great campaign.
I will email you all tomorrow. It will have a link to a page.
The page will have a recording and the template,
and then I will,
I will make sure that you have links to the that Giving
Tuesday resource center.. You all are fantastic.
Thank you for spending time with me today.
I hope you have a beautiful Wednesday,
and I will talk to you all soon.