Ebook

The Generosity Report: Data-Backed Insights for
Resilient Fundraising

You know you need a stable community of people who are passionate about supporting your work. But how do you do that when individual giving is down, retention rates are low, and the headlines are full of uncertainty?

The key is to remember two simple truths: People are generous. And their generosity takes many forms.

This report explores those truths. We looked at five years of generous behaviors from nearly 100,000 supporters to reveal how generosity evolves and grows over time.

If you’re searching for data to guide your strategy—or even a bit of optimism—this research is for you.