
EBOOK
Donors: Understanding the Future of Individual Giving
When it comes to funding your mission, the biggest advantage you can have is understanding your donors.
This in-depth look at the future of donor behavior in a post-pandemic world identifies trends in individual giving and provides an actionable framework to understand how behavior has evolved and where it’s going.

In This Ebook You Will…
Get donor trends from 50+ industry reports, including research from the Fundraising Effectiveness Project and Visa
Learn how to uncover the who, what, where, why, when, and how of donor behavior in your mission and geography
Get actionable advice to elevate your donor understanding, and attract and retain more individual givers
Industry Trends and Insights
5 to 7
The average number of charities supported by a donor per year
80.8%
Of all first-year donors are likely to not give again the second year
Thursdays
Day of the week donors are most likely to give online
What Sector Thought Leaders Are Saying About The Report
Neon One supports over 35,000 nonprofits in the US & Canada




