The Recurring Donor Report: Data-Backed Insights for Sustainable Generosity

Recurring donors are a fundraiser’s best friends, and we’re here to help you find them!

The Recurring Donor Report: Data-Backed Insights for Sustainable Generosity explores data from more than 4,000 nonprofits and insights from more than 700 recurring donors to understand how this valuable group of supporters is impacting the sector and what nonprofits can do to reach them.

When you read the report, you’ll discover:

• How recurring giving grew and evolved from 2023 to 2025
• Recurring giving benchmarks for small, midsize, and large nonprofits
• Insight into what motivates people to make recurring donations
• Practical tips for growing your own recurring giving program

If you’re building a recurring giving program (or if you’re thinking of starting one), this is for you!