Membership Resource Hub for Nonprofits
Resource Catalog
Get Started Here
Accelerate the growth of your membership-driven organization with these expert resources. Whether your members join for the benefits or simply to support your mission, learning how to leverage technology to build a dedicated network will deepen the connection between your members and your mission.
We’ve got quick tips, customizable templates, in-depth guides, and everything in between. Whether you want to read, watch, or connect with like-minded nonprofit professionals—you’ll find it here.
Membership 101
- Getting Started
- Membership Management
- CRM Software
Acquisition
- Best Practices
- Forms
- Websites
Benchmark Yourself
The Nonprofit Email Report
This report summarizes key email performance metrics from 1,495 nonprofit organizations of all sizes and missions. We analyze metrics including unsubscribe rate, bounce rate, open rate, click-through rate, and more. Plus we break down subject lines and preview text, the use of emojis, and five key tips for creating effective emails.
Email Benchmarks Worksheet
Reviewing your email performance in a vacuum doesn’t provide the context needed to grow. Neither does data from organizations three times the size of yours! We evaluated 37,472 email campaigns and grouped important benchmarks by list size to share industry-specific benchmarks and expert insights to help you strategize more effectively.
Membership Lifetime Value Calculator
Using a few figures, you can estimate the financial impact of your members over their lifetime, and see the potential growth of improving your retention rate by just five percent. This can help you allocate resources strategically, get buy-in from leaders, and justify a deeper investment in community growth.
$20,000
$21,000
Resources and Connections
Grow Your Network
Since community lies at the heart of what you do, we regularly host events to help nonprofit professionals connect and stay on top of industry trends. Sign up for our monthly workshops, tune into the livestreams, and join us at the (totally free!) virtual conference we hold every October. We can’t wait to see you there!
Generosity Experience Live!
Neon One’s monthly livestream experience is designed for you to learn about the hottest topics in fundraising in a fun, interactive fashion. Each 45-minute episode features insightful two-way dialogue with subject matter experts from around the industry and the Neon One team.
Check out replays of past shows and mark your calendar for your chance to win prizes for joining the conversation live.
Save Your Seat for GX24
Generosity Xchange is a 2-day virtual event designed to connect Neon One customers, nonprofit professionals, and social good industry thought leaders.
We bring together diverse perspectives, unique lessons, and practical, hands-on learning to provide an experience that leaves you feeling reenergized and inspired to tackle your nonprofit’s mission.
Customer Insights
Learn From Other Nonprofits
One of the best ways to supercharge your success is to use a powerful membership management solution. Hear from organizations that have succeeded with Neon CRM and gain real-world insights into how enhancing organizational efficiency can improve the membership experience.
“When we’ve made suggestions or requests they were definitely listened to. That’s something unique about Neon One — you really are listening to customer feedback and trying to address needs in real-time.”
SALLY COX, Team Gleason
Neon CRM & Neon Fundraise Client
Join Us for a Product Tour With Live Q+A
No commitment—just a chance to see Neon CRM in action.
Learn how Neon CRM empowers nonprofit organizations across the US and Canada to manage members, volunteers, and fundraising campaigns. Learn about features like the email builder, membership forms, member directories, customizable reports, moves management, non-dues revenue tracking, events, and more.
We look forward to having you join us!
