Donor Management Software for Creating Real Connections
Effective donor management means fostering a personal connection between you, your donors, and your mission. With Neon One, you’ll get a donor management solution designed to do just that.
Build a Resilient Nonprofit with Relationships That Last
Neon One gives you the donor management tools you need to keep your supporters informed, engaged, and eager to get involved—all in a single, easy-to-use platform that will streamline your day-to-day.
- Understand your supporters: Get to know your donors as people, not profiles, with a unified view into their complete history with your organization.
- Personalize your outreach: Use automated workflows and segmentation tools to create bespoke messages that speak directly to your donors.
- Lighten your workload: Putting your donors first is easier when your software is saving you hours of manual admin work every week.
“We have been using Neon One for over a year and can’t say enough positive things about this platform AND the teams that support it.”
–Denny M., verified G2 review
Smarter Tools for Stronger Donor Management
Complete Supporter Profiles
See each donor’s full journey—from gifts to emails to events— in one connected system. No more piecing together history from scattered tools.
Personalized Communication
Create segments by giving level, recency, or engagement type. Deliver timely, relevant messages that deepen relationships and drive results.
Time-Saving Automation
Set up automated welcomes, thank-you emails, and re-engagement messages that stay consistent and heartfelt even as your list grows.
High-Impact Reporting
Track trends, uncover opportunities, and make confident decisions with over 50 one-click reports and fully customizable dashboards.
Streamline Your Day
Save time (and hassle!) with tools like automated workflows, easy-to-use email and form builders, and a full range of built-in features that make for fewer imports or integrations.
One Complete Platform
Get a single CRM that covers donors, fundraising, events, volunteers, communication, grants, and reporting—and has a custom integration with Quickbooks.
Customer Story
100th Bomb Group Foundation
“There were several things I really liked about Neon One. It was up-to-date technology and an all-in-one product—that was very important to us. We make use of Neon Pay, the online shopping features, donations management, membership, and the full CRM system.”
Customer Story
Alianza Americas
“For us, the best part about using Neon One is that pretty much everything we could ask for is there in the CRM, and it’s all centralized in one location. So every sort of action is already kind of stored, and we don’t have to transfer it over from another platform.”
Customer Story
Two Wheel View
“For ease of use, compared to where we were…was just, aha! I can actually run a report! I can actually see graphs! Oh, I can create a dashboard! There was a comfort level felt right away of being able to use our data.”
Customer Story
Maine Writers & Publishers Alliance (MWPA)
“I looked at a few different options, but the more I looked at Neon One, the more it seemed like it really had all the things that we were looking for. And as I dug in further, it became clear that we were going to actually pay less and get a whole lot more!”
See Our Donor Management Tools
in Action
No more patchwork solutions or spreadsheet chaos. Neon CRM unifies your people, programs, and data in one easy-to-use, customizable platform.
Complete Neon CRM Tour
See how top nonprofits build community, raise more, and save time with a single platform that manages it all.
Simplify Event Planning
Plan, promote, and manage your events with less hassle and more success — from the first RSVP to the final thank-you.
Boost Online Donations
Create sleek, donor-friendly forms that turn generosity into a no-brainer—no high-tech know-how required.
Create Impactful Emails
Design emails your supporters actually want to open, read, and click—all without breaking a sweat!
Grow Member Connections
Create personal, hassle-free experiences from sign-up to renewal—no spreadsheets or stress required.
Connect Instantly with Texting
Skip the inbox clutter—send timely, personalized texts that spark action and keep your community connected.
Sync With QuickBooks
Keep your books organized, accurate, and audit-ready — while saving hours on manual entry.
Pricing That Helps You Grow, and a Platform That Grows With You
With Neon CRM, you get unlimited records, and our revenue-based pricing means you only pay more as you raise more. As you grow, your CRM grows with you. Add modules for events, memberships, and volunteers to manage everything in one spot.
“I should also mention the excellent technical support Neon has provided; because of that support, we’ve been able to adapt Neon to our organizational needs. Overall, flexibility, ease of use, and responsive tech support are key.”
–Edmund S., verified G2 review
Donor Management Resources
Donor Management: The Ultimate Guide
Brand new to donor management? Here’s everything you need to know.
Donor Segmentation: The Complete Nonprofit Guide
Learn to create donor segments you can use to send personal, relevant communications
How (and Why) to Track Your Donor Retention Rate
Nonprofits need to attract donors and keep them engaged. Here’s how to start.
Ready to Start Building Donor Relationships?
Neon One does more than process transactions. It gives you the tools you need to build relationships with the people behind the donations.
Donor Management FAQ
Donor management is the practice of tracking and cultivating deep relationships with the people who support your work. Those relationships result in higher donor retention rates, improved fundraising, and more stable revenue.
Neon One gives your team a complete view of every donor, which makes it easier for you to build more authentic relationships with them. You can use the platform’s tools to create communications and other touchpoints based on each person’s level of engagement, and that kind of personalization makes each donor feel individually recognized and appreciated. Tools like our intelligent workflows automate touchpoints like digital receipts, lapsed donor outreach, welcome email series, and more. That combination of deep data, powerful communications tools, and automated workflows makes it possible to make your communications feel personal even as your database grows.
The donor cultivation cycle focuses on building long-term relationships with individual supporters that result in higher retention rates and ongoing support. An integrated software platform supports that cycle by automating administrative tasks and equipping fundraisers to focus on building authentic connections with donors. In Neon CRM, for example, you can set up your system to intelligently alert your staff when a mid-level donor requires a personal phone call or when a first-time giver is ready for a second appeal.
Neon One supports donor stewardship by giving fundraisers the tools they need to send timely, personalized communication. The platform automates the immediate delivery of digital receipts and highly personalized thank-you emails right after a transaction clears, and dynamic segmentation makes it possible to send relevant communications to different donor groups. Your team can also use the system to track milestone recognitions, assign internal follow-up tasks to specific staff members, and keep track of interactions with individual donors.
Segmentation is the practice of dividing your broad audience into targeted groups based on shared characteristics (ex: one-time and recurring donors, active donors and lapsed donors). Neon CRM provides sophisticated segmentation to filter your community based on giving history, geographic location, or the other ways they support your work. Your team can create dynamic segmentation lists and use them to send targeted, relevant communications that make donors feel appreciated. This targeted approach is an important part of building long-lasting donor relationships, boosting engagement, and raising more money.
You can use Neon CRM to send customized email receipts automatically as soon as someone completes their donation. At the end of the year, your team can easily generate and send consolidated year-end giving statements.
Donor retention requires thoughtful outreach, personalized communications, and regular opportunities to connect. Neon One’s automations, data management features, dynamic segmentation, and communications tools make it possible for you to support those activities with every donor. Customizable reporting dashboards give you a way to measure your progress at a glance.
Neon CRM integrates directly with leading wealth screening platforms like Windfall to provide real-time data you can use to inform your major gifts program. These integrations connect advanced wealth capacity data with individual donors’ profiles, and those insights will help your team identify and build relationships with major donors.
We tailor onboarding packages to your specific needs, and the onboarding process can vary based on variables like your existing data and the modules you’re using. Most of our customers complete their onboarding and have their instances set up and configured within 50 days (although they generally start taking gifts before then!). We support you throughout the onboarding process and provide training and configuration support. You’ll also gain access to self-paced certification paths and strategic training modules so you can keep developing your fundraising skills even after onboarding is complete.