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A group of Pay-What-You-Can ticket goers giving a standing ovation to play they just saw.

Is Pay-What-You-Can Ticketing Right for Your Theater? 
Alex Huntsberger
June 16, 2025
11 min read
If your theater is facing revenue shortfalls, empty seats at your performances, and a lack of new audience members walking in the door, you’re in good company. These are problems that all theaters [...]
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