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GivingTuesday 2023

GivingTuesday is one of the biggest giving days of the year. Are you ready?

We’ve pulled together email and social media templates, timelines and worksheets, guides and webinars—everything you need to plan your most successful GivingTuesday campaign yet!

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2022 GivingTuesday Success

Last year, Neon One users reached new fundraising heights. What can you accomplish this year?

5% increase

Revenue Raised on GivingTuesday


of Donations Were Made by First-Time Donors

20% increase

Average Online Donation


Email Campaigns Sent


Average Online Donation

70 Donations

Average Per Campaign

The cover for the GivingTuesday Nonprofit Email Report is displayed on a black iPad screen
The cover for the GivingTuesday Nonprofit Email Report is displayed on a black iPad screen

GivingTuesday Email Benchmarks

Want to know how your organization’s 2022 GivingTuesday emails stacked up against industry standards? Are you looking for best practices that will help you build a great email campaign in 2023?

Download this brand new GivingTuesday edition of The Nonprofit Email Report: Data-Backed Insights for Better Engagement for nonprofit sector stats, GivingTuesday best practices, and more! 

Use these data-backed findings and expert analyses to hone your next year-end campaign.

Helping nonprofits work better together

John Houseman

Director of Institutional Advancement, Palma School

There was concern that if people donated to GivingTuesday, then they wouldn’t also give their normal annual gift. That absolutely was not the case, it was rather the opposite. We ended up, when including all the matching gifts, close to our $70,000 goal for our first fully planned out GivingTuesday campaign.”

2023 GivingTuesday Toolkit

Looking for resources to help you plan your GivingTuesday campaign—and fast? This toolkit has more than 70 pages of planning worksheets, email and social media templates, campaign examples, and fundraising tips to take you from ideation to execution and follow up with your donors!

Planning Worksheets

Plan your campaign, build a communications calendar, create awesome donation pages, and more.

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Email Templates

Create save-the-date emails, appeals, and campaign updates with these templates as a guide.

Download Templates >

Social Media Templates

Jumpstart your social media plan with handy templates for every stage of your campaign.

Download Templates >

Get The GivingTuesday Goods

Fill out the form below for access to all of the guides, templates, and worksheets on this page.