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63 Days Until

GivingTuesday 2022

GivingTuesday is one of the biggest giving days of the year. Is your team ready?

Use these templates, worksheets, checklists, and product tips to plan your most successful campaign yet.

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2021 GivingTuesday Success

Last year, Neon One users reached new fundraising heights. What will you accomplish this year?

110% increase

Revenue Raised on GivingTuesday

46% increase

Donors Acquired on GivingTuesday

20% increase

Average Online Donation Amount

1,256,950

Emails Sent

$181.97

Average Online Donation

96 Donations

Per P2P Campaign

Neon One is a proud participant in the

GivingTuesday Data Commons >

This initiative works with partners across sectors and borders to understand the drivers and impacts of generosity, explore giving behaviors and patterns, and use data to inspire more giving around the world.

“There was concern that if people donated to GivingTuesday, then they wouldn’t also give their normal annual gift. That absolutely was not the case, it was rather the opposite. We ended up, when including all the matching gifts, close to our $70,000 goal for our first fully planned out GivingTuesday campaign.”


John Houseman
Director of Institutional Advancement, Palma School

2022 GivingTuesday Toolkit

Looking for tools that will help you plan your GivingTuesday campaign? These planning worksheets, email templates, and social media templates will get you started. You’ll also find tons of examples and fundraising tips you can use as you plan your GivingTuesday activities.

Planning Worksheets

These worksheets will help you plan your campaign story, schedule communications, and more.

Download Worksheets >

Email Templates

Create save-the-date emails, appeals, and campaign updates with these templates as a guide.

Download Templates >

Social Media Templates

Jumpstart your social media plan with handy templates for every stage of your campaign.

Download Templates >

Neon CRM Product Tips

Are you a Neon CRM customer? We have good news for you! All of the email templates included in our GivingTuesday Toolkit are preloaded in your account.

How to use these templates in Neon CRM >

When building your emails, try writing unique copy for specific groups of donors. For example, you can write tailored appeals for donors based on the amount they gave last year, the past campaigns they’ve supported, or whether or not they are recurring givers.

Segmenting your donor base and sending each group a slightly different appeal or update will ensure your messaging is relevant to each donor’s history with your organization⁠—and that will make you much more effective.

GivingTuesday Webinars

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Webinar

Connect with Donors in 2023 with These Email Tips

December 7, 2022
1pm ET
Online

Come learn how to create great emails, get your donors to read them, and inspire their generosity in the year to come. […]
Register Today
givingtuesday 2021
Webinar

2 Part Webinar Series: Gear up for the 10th Anniversary of GivingTuesday

October 26 & 27, 2022
3pm ET
Online

Whether your organization is participating in its 10th GivingTuesday or 1st GivingTuesday campaign – we want to […]
Register Today

Start Building Your Campaign

Fill out the form below to access the planning worksheets, email and social media templates, and fundraising resources on this page. Your team will have everything you need leading up to, during, and after the global giving day.

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