GivingTuesday 2024
Congratulations to everyone who participated in GivingTuesday!
This year is shaping up to be the biggest GivingTuesday yet—are you ready to close out the year strong? We’re officially in the year-end giving season, so let’s get to work!
GivingTuesday Success
In 2024, Neon One users reached new fundraising heights. What can you accomplish this year?
Revenue Raised on GivingTuesday
of Donations Were Made by First-Time Donors
Average Online Donation
1586
Email Campaigns Sent
$199
Average Online Donation
$1147
Average Offline Donation
What You Need to Know about Recurring Donors During the Year-End Giving Season
Will people really make recurring gifts at year’s end? Will asking for monthly gifts on hurt your fundraising the rest of the year? Should you focus on one-time gifts instead?
This new edition of The Recurring Giving Report: Data-Backed Insights for GivingTuesday and Year End will answer all of these questions and give you tips for engaging recurring gifts during the end of the year.
Dive into donor trends, learn about the types of people who make recurring gifts, and learn tips and strategies you can use to start or grow your recurring giving program at year’s end and beyond.
Campaign Planning
- Articles & Templates
- Webinars
Fundraising Tips
- Blog Posts
- Webinars
Communication
- Articles & Templates
- Webinars
Stewardship & Retention
- Blog Posts
- Webinars
Year-End Email Benchmarks
Are you looking for best practices that will help you build great year-end email campaigns?
The Nonprofit Email Report: Data-Backed Insights for GivingTuesday and Year-End is full of benchmarks, performance statistics, and other insights you can use as you hone your year-end communications and appeals.
Use these data-backed findings and expert analyses to hone this year’s campaigns!
Helping nonprofits work better together
John Houseman
Director of Institutional Advancement, Palma School
There was concern that if people donated to GivingTuesday, then they wouldn’t also give their normal annual gift. That was not the case, it was rather the opposite. We ended up, when including all the matching gifts, close to our $70,000 goal for our first fully planned out GivingTuesday campaign.”
