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GivingTuesday 2024

Congratulations to everyone who participated in GivingTuesday!

This year is shaping up to be the biggest GivingTuesday yet—are you ready to close out the year strong? We’re officially in the year-end giving season, so let’s get to work!

Illustration of Genesis and Una, from the One Bunch, celebrating the success of Generosity Xchange by dancing with Neon One balloons and confetti
Illustration of Genesis and Una, from the One Bunch, celebrating the success of Generosity Xchange by dancing with Neon One balloons and confetti

GivingTuesday Success

In 2024, Neon One users reached new fundraising heights. What can you accomplish this year?

7% increase

Revenue Raised on GivingTuesday

29%

of Donations Were Made by First-Time Donors

7% increase

Average Online Donation

1586

Email Campaigns Sent

$199

Average Online Donation

$1147

Average Offline Donation

What You Need to Know about Recurring Donors During the Year-End Giving Season

Will people really make recurring gifts at year’s end? Will asking for monthly gifts on hurt your fundraising the rest of the year? Should you focus on one-time gifts instead?

This new edition of The Recurring Giving Report: Data-Backed Insights for GivingTuesday and Year End will answer all of these questions and give you tips for engaging recurring gifts during the end of the year.

Dive into donor trends, learn about the types of people who make recurring gifts, and learn tips and strategies you can use to start or grow your recurring giving program at year’s end and beyond.

The cover for the GivingTuesday Nonprofit Email Report is displayed on a black iPad screen
The cover for the GivingTuesday Nonprofit Email Report is displayed on a black iPad screen

Year-End Email Benchmarks

Are you looking for best practices that will help you build great year-end email campaigns?

The Nonprofit Email Report: Data-Backed Insights for GivingTuesday and Year-End is full of benchmarks, performance statistics, and other insights you can use as you hone your year-end communications and appeals. 

Use these data-backed findings and expert analyses to hone this year’s campaigns!

Helping nonprofits work better together

John Houseman

Director of Institutional Advancement, Palma School

There was concern that if people donated to GivingTuesday, then they wouldn’t also give their normal annual gift. That was not the case, it was rather the opposite. We ended up, when including all the matching gifts, close to our $70,000 goal for our first fully planned out GivingTuesday campaign.”

Get The Year-End Goods

Fill out the form below to access all of the guides, templates, and worksheets on this page. You’ll only have to enter your info once and then you can come back as many times as you’d like. We’ll let you know when we add new resources!