Margaret
FUNDRAISING GUIDANCE
BY HUDSON FERRIS
Even great fundraisers shouldn’t
have to fundraise alone
Large development shops have two things: the systems to run fundraising and the colleagues to think it through with. Neon One + Margaret gives your team both. Every campaign, appeal, and supporter in one platform you trust, an experienced fundraiser a request away, and fixed-price deliverables available when you want them.
The possibilities are limitless when you add Margaret to your Neon One subscription
Lean on a Seasoned Peer
- Pressure-test a campaign’s direction, gut-check a grant, or prep a board ask with a seasoned peer
- Answers from named, professional fundraisers, backed by research tools like DonorAtlas, Impala, and Apollo.io
Get Answers Fast
- Get any fundraising question answered by an experienced professional within 24 hours
- Get a complimentary coaching call every month, included in your subscription
Pay Only for What You Need
- Receive fixed-price deliverables, most under $500, quoted before work begins
- Draw on whatever expertise the season calls for—prospecting, grants, appeals, or board coaching
Why Add Margaret to Neon One?
A Peer, Not a Tutor
Margaret exists for the moments a working fundraiser wants a colleague: pressure-testing a campaign, reviewing an appeal, brainstorming new ideas, or prepping for a board meeting. Every request is read and answered by an experienced fundraising professional who stands behind their answer, never a chatbot guess.
Capacity Without Headcount
Margaret gives you expert guidance at a fraction of the usual cost, exclusively discounted for Neon One customers. Your subscription includes ongoing counsel: unlimited requests, document review, and monthly coaching. If you ever want Margaret’s team to take on the work itself, each project is fixed-price and quoted up front.
Always Within Reach
A consultant books you three weeks out. A colleague answers when you knock. Send Margaret a request the moment a question comes up—no scoping call, no statement of work—and hear back from an experienced fundraiser within 24 hours. Requests are unlimited, and a complimentary coaching call is included every month.
I haven’t been able to find one source, one platform where I can get all of my answers, until Margaret.
—Hamp Lee III, Veterans for All Voters
Having Margaret in our corner has been incredibly helpful, especially given recent staffing shifts.
—Bridge Street Development Corp.
Neon One & Margaret
If You’re a Neon One Customer
If you’re already running Neon One, you can add Margaret directly to your subscription. Reach out to your account team to put a bench of senior fundraisers a request away, answering within 24 hours.
If You’re New to Neon One
Whether you’re evaluating CRMs or ready to make a switch, our sales team can show you how Neon One and Margaret work together to help you both plan and execute your fundraising.
You Deserve a Seasoned Fundraising Peer
You’re already great at what you do. Imagine what you could accomplish with more help. Let’s get you there together.
Frequently Asked Questions
Neon One and Margaret work together on this. Neon One’s automated workflows and connected data already help lean teams hit bigger goals, and Margaret adds expert judgment on top, with unlimited requests, document review, and a monthly coaching call inside your subscription. Better tools and a seasoned advisor, without making a hire.
Yes! You’re already managing funder relationships and deadlines in Neon One, so nothing slips. When an opportunity surfaces, Margaret’s consultants assess whether it’s worth pursuing, strengthen your draft, or write the full proposal for you. Every deliverable is fixed-price and quoted before work begins, with answers within 24 hours for Neon One customers.
A seasoned colleague, minus the empty office next door. You’re already building the campaign in Neon One: segmenting your donors, personalizing the appeal, scheduling the sends. Margaret’s fundraisers pressure-test it before it goes out, from the message to the ask amounts to the follow-up plan, and a named expert stands behind every answer.
It is! Neon One shows you the opportunity: every board member’s connections, giving, and activity in one view. Margaret turns that into action, helping you plan your board fundraising campaign, prepare your members for donor conversations, and structure board training when you’re ready for it.
Start with what Neon One already tells you: giving history, engagement, and relationships that surface your warmest prospects. When you want deeper outside research, Margaret delivers prioritized, rated prospect lists built with DonorAtlas, Impala, and Apollo.io. Each list is fixed-price, quoted up front, and ready to load into your next campaign.