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Decoding Donor Desire: The Next Frontier in Donor Motivation


February 15, 2024
1 p.m. ET
63 minutes

Hosted By

Cherian Koshy headshot
Cherian Koshy
VP of Product Strategy, iWave

In this session, our partners at iWave will delve deep into the evolving landscape of donor psychology, going beyond traditional behavioral science to uncover the latest insights and strategies in understanding and influencing donor motivations. 

This webinar is designed for nonprofit professionals seeking to elevate their fundraising strategies by tapping into the most recent research and innovative approaches in donor engagement. We will explore cutting-edge studies, emerging trends in philanthropy, and practical, data-driven techniques to connect more effectively with donors. 

Learning Outcomes:

  • Advanced Understanding of Donor Psychology: Gain deeper insights into what drives donors in the modern philanthropic landscape, based on the latest research in psychology and behavioral economics.
  • Emerging Trends in Donor Behavior: Learn about the newest trends and patterns in donor motivations, including the impact of digital media, social movements, and generational shifts.
  • Strategies for Enhanced Donor Engagement: Discover innovative and actionable strategies to engage donors more effectively, drawing on advanced studies and real-world examples of successful donor engagement.
  • Data-Driven Fundraising Intelligence: Understand how to leverage data and AI tools to personalize outreach, and optimize fundraising campaigns for better results.
  • Practical Application and Case Studies: Apply these insights through practical examples and case studies, demonstrating how organizations have successfully implemented these strategies to boost fundraising efforts.

By integrating these advanced insights into your fundraising efforts, you’ll be equipped to not only meet but exceed your organization’s goals in a rapidly changing philanthropic environment.