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Email Welcome Series: Turn One-Time Donors into Raving Fans


May 24, 2023
2:00-3:00 p.m. EDT

Hosted By

Christina Tzavaras Edwards headshot
Christina Tzavaras Edwards
Founder, Splendid Consulting


60 Minutes



Splendid Consulting’s Social Proof Guide


We’re demystifying the email welcome series! When a new donor joins your email list (or makes a gift), don’t leave them hanging!

Watch this to learn the simple steps to creating an automated email series that builds connection and trust. You’ll discover:

  • How often to email new subscribers to keep them engaged and your organization top-of-mind without annoying them!
  • Why the first 30 days are critical to creating long-term supporters 
  • The essentials for every welcome series 
  • What to say, how to say it, and when to ask for a second gift or social action 
  • How to handle unsubscribes and key metrics that matter

If you’re interested in building an email series that delights and engages your new donors, this session is for you.

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