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How to Write Click-Worthy, Money-Raising Year-End Emails

With Abby Jarvis & Rachel Muir, CFRE

October 29, 2026
1:00-2:00 p.m. ET
Online

How to Write Click-Worthy, Money-Raising Year-End Emails

Speakers

Abby Jarvis headshot
Abby Jarvis
Head of Research
Rachel Muir, CFRE headshot
Rachel Muir, CFRE


Your donors’ inboxes are crowded at year-end. How do you write emails that stand out, get opened, and inspire generous gifts?

Our special guest, Rachel Muir, CFRE is showing you how!

Join us on Thursday, October 29 from 1:00-2:00 p.m. ET! You’ll discover:

  • How to build a year-end email fundraising campaign with irresistible subject lines, compelling stories, and clear asks
  • What to send and when to send it
  • How to keep your message fresh through December 31

You’ll walk away with an appeal checklist, practical timeline, a winning email formula, a strategy to easily segment so every reader feels like you “get” them, and the confidence to hit send!

Looking for content focused specifically on using your tools in Neon CRM? Check out Neon One Academy for courses and how-to articles that teach you how to get the most from your account!

Meet the Speaker

As a CFRE with more than 20 years in the trenches, Rachel Muir has trained thousands of nonprofit professionals just like you. Her goal is simple: make individual giving feel structured, doable, and sustainable, so you raise more money. You can learn more about Rachel and her work at RachelMuir.com.