The Generosity Report: Data-Backed Insights for GivingTuesday and Year-End

December is the busiest time on the fundraising calendar. How exactly do people support the causes they love during that time? 

This new addendum to The Generosity Report answers that question!

You’ll find data-backed insights into how people gave on GivingTuesday and throughout December 2024 and what that means for your campaigns this year.

In this addendum, you’ll discover:

• How people donated on GivingTuesday in 2024 and what big opportunities exist for fundraisers
• What donors did in the last three days of December and during the rest of the month
• How to use this data while planning your next end-of-year campaign

Get your copy of the report  and get ready to make smarter, more strategic decisions about your end-of-year fundraising!