How do recurring donors behave during the end of the year? Will people set up recurring gifts on GivingTuesday? Will they do it at the end of the year? Should you focus on one-time gifts instead? Will the people who give this way during the end of the year stay engaged in the coming months?
This new research breaks it all down. This extension of The Recurring Giving Report explores:
- Insights into the kinds of people who tend to make this kind of gift
- How recurring donors support their favorite causes on GivingTuesday and during the end of the year
- What happens after those donors initiate their gifts
- How to keep your donors engaged year-round
If you want to expand your recurring giving program during the end of the year, this resource is for you.
