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The Fundraiser’s Guide to Welcome Email Series

Tips and Templates for Retaining New Donors
June 01, 2022
The Fundraiser’s Guide to Welcome Email Series

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Donor retention rates were around 19% in 2021. If you’re like most nonprofits, that means that only 1 in 5 of your new donors will make a second gift. How do you increase that number? What steps can you take to keep your donors engaged after their first gift?

Download this guide to discover:

  • Why a welcome email series is so important
  • What your welcome email series should include
  • Strategies for creating compelling emails
  • Storytelling tips that will capture donors’ attention
  • Worksheets for planning your own welcome email series

If you’re looking for tools that will help you keep your new donors, this guide is for you. Use these strategies, tools, and templates to build an email welcome series that delights and inspires your newest supporters.