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Build-A-Archetype Workshop


February 26, 2024
1:00-2:00 p.m. ET

Hosted By

Tim Sarrantonio headshot
Tim Sarrantonio
Director of Corporate Brand, Neon One

Dive into the Build-A-Archetype Workshop, a 60-minute interactive session focused on unraveling donor motivations and their engagement journey. This collaborative workshop is split into two parts: a concise 30-minute presentation by our guidance team and a 30-minute live coaching session with two nonprofits (it could be YOU!).

In this workshop, you’ll explore the myriad motivations that drive donors, from personal enjoyment to global impact, and understand how these motivations evolve through stages like awareness, connection, understanding, loyalty, and devotion.

Learning Outcomes:

  • Decipher Donor Motivations: Learn to identify and appreciate the diverse motivations of donors and their influence on fundraising strategies.
  • Navigate the Donor Journey: Understand the different stages of donor engagement and how to align your approach with their current stage.
  • Adapt Fundraising Tactics: Gain skills to modify fundraising tactics based on a donor’s evolving motivations for more effective engagement.

Additionally, attendees participating in our community follow-up activity will have the chance to win a set of our Donor Motivation Archetypes Coaching Cards in a special raffle. Join us to redefine the art of donor engagement through a mutual learning experience.

After the session, join us in the Connected Fundraising Slack community to continue the conversation, share ideas, and ask more questions.

Full participation in this webinar is applicable for 1 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.