Skip to Main Content

Donor Archetypes and Segmenting in Your CRM

Hosted By

Sam Grobart headshot
Sam Grobart
Neon One






Segmenting your donors can lead to big increases in their giving. Understanding various donor archetypes amongst your constituents is crucial to successful and effective segmentation. This session will show you how to best segment donors based on these archetypes, tailor communications, and increase giving in your organization.