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Stop Counting, Start Planning: How to Track & Use Nonprofit KPIs

With Abby Jarvis

February 25, 2026
1:00-2:00 p.m. ET
Online

Speakers

Abby Jarvis headshot
Abby Jarvis
Head of Research

Additional Information

Resources

Slide Deck

Transcript

Measuring key performance indicators (KPIs) will help you track everything from how you’re engaging your community to the effectiveness of your fundraising campaigns. But choosing what to measure and what to skip—and then figuring out how to get the right data—can be hard.

Where do you start?

Watch this webinar, which we presented with Nonprofit Tech for Good, for a no-nonsense look at nonprofit KPIs. You’ll learn:

  • An introduction to common nonprofit KPIs and why they’re useful (or not useful)
  • Insight into how you can track and use those KPIs in your own work
  • Ideas for even more in-depth metrics you may want to track in the future

If you’re looking for insight into how you can use your data to drive your planning, fundraising, and community engagement, this webinar is for you!