You don’t need another webinar about year-end best practices. You need an actual plan!
In this live working session, Kelly McLaughlin of From Scratch Fundraising will walk you step-by-step through building your year-end campaign in real time: setting a realistic goal, choosing your channel mix, and mapping a week-by-week timeline. Come with nothing, leave with a plan you can start executing tomorrow. This isn’t theory, it isn’t another webinar about things to try someday; it’s the exact framework Kelly uses with her own clients, applied live to your organization.
On Wednesday, October 21 from 1:00-2:00 p.m. ET, you’ll work on:
- A realistic year-end fundraising goal, calculated live with a simple growth-rate formula — even if this is your first campaign
- The right mix of channels for your org’s size, and permission to skip what won’t move the needle
- A week-by-week timeline from pre-launch cultivation through December 31 and into January stewardship
- A storytelling approach that bridges donations directly to impact to inspire more generous giving
- Built-in checkpoints so a slow week in December is a quick correction, not a crisis
If you’re a fundraiser that’s gearing up for the end of the year, this session is for you!
Looking for content focused specifically on using your tools in Neon CRM? Check out Neon One Academy for courses and how-to articles that teach you how to get the most from your account!
Meet the Speaker
Kelly McLaughlin is the founder of From Scratch Fundraising, where she builds individual giving programs from the ground up for small nonprofits with complex or messy missions — especially advocacy, policy, and systems-change organizations without a dedicated development team. She’s built year-end campaigns that measurably improved donor retention, including one that doubled the prior year’s results while using the same donor list and the same budget. Her background in community organizing shapes an approach rooted in real donor relationships, not just a December ask. Kelly also hosts the Fridays 4 Fundraising podcast where she shares one weekly, actionable fundraising tip that helps you improve your fundraising one step at a time.
