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The Recurring Giving Report: Data-Backed
Insights for Sustainable Generosity

Tablet preview of Giving Report
Tablet preview of Giving Report

Let’s be honest—nonprofits are seeing some concerning trends. They’re having a hard time acquiring and keeping donors. Individual giving is going down. Distrust in nonprofits is on the rise.

But there’s a silver lining: Recurring donors are defying those trends. More and more people are supporting their favorite nonprofits with recurring gifts, and those donors tend to stay engaged for long periods of time.

Recurring donors are easy to retain, highly engaged, and deeply connected to the causes they love. If you want to expand your recurring giving program, this resource is for you.

When you read this report, you’ll learn:

How recurring giving grew and evolved from 2018 to 2022

Benchmarks and donor insights you can use at your organization

Data-backed strategies for building an effective recurring giving program

Insight and advice from industry fundraising experts and other nonprofits

Access the Report

Discover Industry Insights


Recurring giving revenue growth 2018-2022

8 years

Average donor lifetime for a recurring giver


Of recurring donors make at least one additional gift

Thoughts on The Recurring Giving Report

Dana Synder Headshot
Dana Synder Headshot

Neon One’s Recurring Giving Report is an absolute game-changer for organizations of all sizes diving into the world of sustained giving. As someone deeply invested in the growth of monthly giving within the nonprofit sector, I can’t stress enough how vital this report is in today’s landscape.

One of the most commendable aspects of this report is its inclusivity. Whether you’re a small grassroots organization, a medium-sized regional charity, or a large-scale international NGO, there’s something valuable for everyone. No matter your organization’s scale, you’ll find pertinent information and case studies tailored to your needs.”


CEO and Founder (Positive Equation)

Recurring Giving Success Stories

“I have lots of lifetime experience with databases and CRMs, and Neon is by far one of the most user-friendly systems that I’ve had in my long career.

Ginger Winters

Marketing Director, Alzheimer’s San Diego

Read this Client’s Story

“Neon CRM has helped to simplify, automate, and make things easier. When somebody’s payment fails, for example, they get an email and click the link, and easily set up their next payment –and usually increase their giving a little bit.

Skylin Baestlein

Development Operations Manager, IPH

Read this Client’s Story

Recurring Giving Calculator

Calculate the revenue potential of your recurring giving program. See how your performance compares to yearly averages for similar nonprofits.

Projected Recurring Revenue

Monthly Revenue:


Yearly Revenue:


Performance Benchmarks

Your program’s performance:


Compared to $1234 average of Category Code

Right On Track

You’re doing a great job growing and expanding your recurring giving base. That means you’re well on your way to building a sustainable nonprofit!

Illustration of Genesis, from the One Bunch, in a crouched position

Check out this 5-part webinar series with Erica Waasdorp, Recurring Giving + Fundraising Expert & President of A Direct Solution. In these sessions, Erica uncovers the power of recurring giving and gives you best practices for building, sustaining, and growing your recurring giving program.