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Client Story
A pin icon representing locationBellingham, Washington Icon representing the classification of this org Environmental

Bye-Bye Squarespace, Hello Efficiency: The Coalition’s Neon Makeover

Customer Profile

  • Solutions Used:

    Neon CRM Neon Websites
  • Customer Since: 2024

  • Outcome: Increased membership and organization reach with Neon Websites

From Challenges to Solutions

As the sole staff member of the Whatcom Working Waterfront Coalition in Bellingham, Washington, Dan Tucker is responsible for every aspect of the organization’s operations – and you guessed it, he wears a lot of hats! One of his biggest challenges was managing the organization’s website, and when Squarespace’s editor update required a complete website rebuild, Dan knew he needed a solution that would save time and simplify his workload – not add to it! In October 2024 Dan made the switch to Neon Websites.

Squarespace Presented a lot of Challenges for the Coalition

Dan’s decision to transition to Neon Websites was influenced by a range of challenges he encountered with Squarespace:

Squarespace Editor Limitations

When Squarespace launched their new editor it meant that Dan would be required to rebuild the organization’s entire website, an overwhelming task for someone juggling multiple responsibilities and limited time.

Squarespace Pop-Up Complexity

Implementing pop-ups for events and festivals was cumbersome in Squarespace, and Dan needed a website platform that would allow him to create effective pop-ups in minutes instead of hours.

Squarespace Required Manual Updates

Maintaining and manually updating content in Squarespace was a significant drain on Dan’s limited time, and he wanted a platform that could easily integrate with Google Sheets.

Squarespace Hyperlink and Media Challenges

Squarespace restricted hyperlinking in accordion menus and required complex embed codes for media, and Dan needed a more straightforward and flexible option. 

Squarespace has limited CRM Integrations

While Neon CRM’s forms and pages work seamlessly with Squarespace, Dan was looking for a tighter integration with Neon CRM when it came to enhancing the organization’s membership portal and member experience.

Why Neon Websites?

Dan found Neon Websites to be a perfect fit for the Coalition’s needs, offering flexibility, ease of use, and advanced features that were specifically designed for nonprofit organizations.

Seamless Integration with Neon CRM

With Neon Websites’ direct integration with Neon CRM, Dan automated content updates, simplified his overall workload, and improved the experience for members.

Dynamic Content Collections

Neon Websites integrates with Google Sheets and Dan was able to automate data updates – eliminating the need for manual edits, and saving him tons of time.

Event Calendar Sync

Neon Websites’ integration with Neon CRM and Google Calendar provided an easy-to-navigate event calendar that the coalition’s members loved.

User-Friendly Tools

Embedding audio, video and Pop-ups were quick and easy with Neon Websites, reducing the learning curve and implementation time.

Advanced SEO and Analytics

Neon Websites provided Dan with valuable insights and page tracking capabilities out-of-the-box, something he didn’t have to pay extra for.

The Impact of Designer Support

One of the most valuable aspects of the website transition was the hands-on support Dan received from his dedicated Neon One Web Designer. Having one-on-one guidance made the transition process smooth and stress-free for Dan, allowing him to focus on other priorities.

The Web Designer worked closely with Dan to understand the Coalition’s goals and tailored the website to meet their unique needs, this partnership:

Saved Time

The Web Designer’s expertise allowed Dan to focus on running the organization rather than troubleshooting technical challenges.

Built Confidence

With the Web Designer handling a lot of the heavy lifting and teaching Dan tips and tricks along the way, he felt reassured knowing the website would be completed efficiently and professionally.

Removed Stress

Having a guide throughout the transition eliminated guesswork and ensured that the new website was beautifully designed and optimized from day one.

A Website Platform Built for Nonprofits

The intuitive interface and robust automation tools offered by Neon Websites have transformed the way Dan manages the Coalition’s online presence. SEO and analytics features provide valuable insights, while dynamic integrations have saved time and improved the member experience. 

For Dan Tucker and the Whatcom Working Waterfront Coalition, switching from Squarespace to Neon Websites brought significant improvements – for the organization, members, and Dan’s day-to-day workload.

Nonprofits searching for a time-saving, intuitive, and easy-to-use website solution will appreciate the reliability and support Neon Websites provides.

Discover how Neon Websites can help you manage your mission. Take a self-guided tour today and see what it can do for your organization!

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