Reach the Right People at the Right Time
Introducing Text-to-Communicate
Meet your donors where they are—on their phones! Neon CRM’s Text-to-Communicate tool makes it easy to reach your supporters, members, volunteers, and attendees instantly.
Want to know the best part? This feature is built right into your CRM, which means you can track every text message, email, phone call, and other interaction all in the same place.
Modernize your Communication Channels
Build your community, get them engaged, and keep them involved
ENGAGE SUPPORTERS
Need to send a last-minute event reminder or scheduling update to volunteers?
Reach your community in real-time and increase engagement with a simple text
REACH YOUR GOALS
Text campaign progress updates to keep fundraisers and donors focused on your goals!
Sharing regular fundraising updates drives excitement and encourages supporters to stay involved until you hit your goals
BUILD MEANINGFUL CONNECTIONS
Share impact updates, success stories, and your nonprofit’s wins with your supporters
Text-to-Communicate makes it easy to share personal, customized messages that are relevant, timely, and appreciated
Track, Schedule and Customize Real-time Engagement
Neon CRM’s Text-to-Communicate Benefits
Higher Open Rates
Research shows that open rates for text messages are as high as 98% to 99%, compared to email, which is only about 20%, according to ProTexting.
Urgent Communications
Send your constituents important updates and critical information when they need it the most.
Convenience
Most people keep their phones within arm’s reach, making this an efficient way to keep them engaged and informed.
Better Response Times
Connect more quickly with your supporters! Text messages often get faster responses than other communication methods.
Engage Millennials & Gen Z
For most people brought up in the age of smartphones, texting is the preferred and most convenient way to communicate.
Raise More Revenue
Adding text messaging to an existing email fundraising program can increase the amount of revenue raised per person by 30%, according to M+R benchmarks.
Higher Engagement Rates
Text messages get high engagement rates, leading to increased participation at events, campaigns, and volunteer opportunities.
Broader Reach
Reach more people and increase your engagement by incorporating a popular communication channel.
Simplified RSVP Process
Boost participation by giving constituents an easy way to respond directly to texts for RSVPs or sign-ups.
Real-time Interaction
Enable real-time conversation and build deeper relationships with your supporters.
Effective Reminders
Keep your constituents in the loop! 90% of text message reminders are read within 3 minutes, according to NonprofitSource.
Targeted Communication
Segment your audience to send specific, relevant updates and calls to action to different groups.
Direct Engagement
Engage directly with supporters, answer questions, and provide information in real time.
Strengthened Relationships
Build more transparent relationships by sending relevant updates and messages to the right people at the right time.
Individualized Outreach
Create customized messages for singular donors and express gratitude, share impact, and boost retention.
Enhanced Volunteer Coordination
Keep your volunteers engaged by providing specific instructions, scheduling information, and thank-you messages!
Why Texting is Important to your Community
- 89% of Americans check their phones within the first 10 minutes of waking up and check them 144 times a day according to reviews.org, text messaging is an extremely important channel to reach your nonprofit constituents.
- A 2024 M+R benchmarks study found that for every 1,000 email subscribers, nonprofits had 158 mobile messaging subscribers.
- Text messages have a higher open rate, between 95% and 99%, according to Sender.net, ProTexting, and Tatango.
- 90% of text messages are opened within 3 minutes according to Sender.net in 2023.
- According to NonProfit Source, “Millennials … respond best to text messages and social media, but rarely check personal email or respond to voice calls.”
- Another M+R Benchmark study from 2022 indicated that adding text messaging to an existing email fundraising program can increase the amount of revenue raised per person by 30%.
Texting Knowledge for your Organization
- SMS – stands for “Short Message Service” and is commonly known as texting. It’s a way to send text-only messages that can include emojis and hyperlinks.
- SMS Message Segment – a single SMS segment contains up to 160 characters.
- MMS – stands for “Multimedia Messaging Service” and allows users to send a text with an attached file (e.g. – picture, video) as well as emoji and hyperlinks.
- MMS Message Segment – a single MMS segment contains up to 1,600 characters. The maximum file size for attachments is 525 KB (total for all files that can be included in a single message, with a maximum of 10 files).
- Text-to-Communicate – Organizations use text messaging to send supporters a hyperlink to their donation form, updates, reminders, links, images, and important information directly to their mobile phones.
- Text-to-Donate – Supporters initiate a donation by texting a keyword to a short code number. After sending that text, they receive a link to a mobile donation form and complete their gift.
- Text-to-Give – Supporters donate by texting a specific keyword and donation amount to a designated short code. Their donation is added to their phone bill, and organizations receive the funds later.
