Meet Supporters Where They Are
With Text-to-Communicate

Neon CRM’s Text-to-Communicate tool lets nonprofit staff send text messages to supporters, volunteers, members, and event attendees directly from the same platform that holds their donor records. Staff can send event and volunteer shift reminders, fundraising campaign updates, and personal impact stories without leaving Neon CRM or switching to a separate texting app. Every text appears in the same activity timeline as email, phone calls, and gift history, so staff can see a supporter’s full relationship at a glance. Teams can also segment their contact lists to send more targeted messages to specific groups. Learn more about how Text-to-Communicate works here.

Yes. Text messages have much higher open rates than email, and most get read within minutes of being sent, making texting one of the fastest ways for a nonprofit to reach supporters. Neon CRM notes text open rates of 98% to 99%, compared to about 20% for email. Adding texting to an existing email fundraising plan can help increase the amount raised per supporter. Pairing text alerts with automated workflows can also help nonprofits reach the right supporter at the right moment without extra manual work.

Nonprofits can use text messaging for far more than direct asks. Common texting examples include event and volunteer shift reminders, last-minute schedule changes, RSVP and sign-up confirmations, and short impact updates that keep donors and board members informed between campaigns. Segmenting contacts by role, whether donor, volunteer, or member, lets nonprofit staff send messages relevant to each group instead of one blanket text to everyone.

Yes. Neon CRM logs every text a nonprofit sends or receives through Text-to-Communicate to that supporter’s profile, alongside their emails, phone calls, and giving history. Staff can see a complete record of every time the organization has reached that supporter, without checking a separate texting app or spreadsheet. This matters most for organizations that have outgrown a mix of disconnected tools, where the same supporter can look like a donor in one system and a stranger in another. A unified donor database keeps that relationship visible to every staff member who needs it.

Yes, for most small and midsize nonprofits, a texting feature built into their existing donor database makes more sense than adding a separate stand-alone texting tool. Organizations running fundraising, memberships, volunteers, and communications with just a few staff members can use texting to reach people quickly without hiring dedicated communications staff. Neon CRM brings those donor records, fundraising tools, and Text-to-Communicate together in one system, so a small team doesn’t have to manage several logins to stay in touch with supporters.

Text-to-Communicate is an optional add-on available to Neon CRM customers in the U.S. and Canada. It includes a dedicated toll-free number, plus a small per-message fee for messages you send. The exact add-on price can vary slightly by your package. Book a demo with our sales team for a quote tailored to your needs.

No, nonprofits don’t need a separate app. Neon CRM builds Text-to-Communicate directly into the platform, so staff can send texts from the same login they use for donor records, email, and reporting. This avoids toggling between a CRM and a separate texting tool, and it means new team members only have to learn one system instead of several.

Most nonprofit texting platforms fall into one of two categories: a stand-alone SMS tool that nonprofits connect to their donor database separately, or a texting feature built directly into a broader nonprofit relationship management platform. Neon CRM takes the second approach, so Text-to-Communicate shares the same donor records as email, fundraising, and events. The right fit depends on whether an organization wants one connected system or is comfortable maintaining several.