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Why Recurring Donors are Crucial for Organizations of Any Size


January 11, 2023
1 p.m. EST

Hosted By

Erica Waasdorp headshot
Erica Waasdorp
Recurring Giving + Fundraising Expert & President of A Direct Solution
Sam Nyland headshot
Sam Nyland
Product Marketing Manager, Neon One


60 minutes





Join Recurring Giving + Fundraising expert, Erica Waasdorp, for the very first session in the 5-part training series: A 360 View of Recurring Giving

Each session will be chock full of statistics and reasons why nonprofits cannot afford to wait to generate recurring donors. 

During Session 1 we will cover the following:

  • The overall importance of recurring giving
    • Trends online
    • Trends offline
  • Examples & case studies
  • How to determine the value of recurring donors for your organization
  • Templates & calculators

In Session 1 you can expect to learn how the following works inside Neon CRM: 

  • Easily generate donor retention reports
  • Donor lifetime value reporting
  • Built-in recurring donor trends via the Neon CRM fundraising dashboard
  • Setting goals using your donor numbers

Each training will take away any doubts you may still have about the importance of recurring donors, and it will provide you with vital reasons to introduce or ramp up your recurring giving program.

We look forward to having you join live, but know that all sessions will be recorded and shared on the Resources page. 

Sign up today!

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