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Helping nonprofits make change through social media


November 2-3, 2021

1pm to 5pm ET


Online, Everywhere

What is the Summit?

A two-day virtual conference for nonprofit professionals looking to exchange ideas, experiences, and knowledge with a hyper focus on social media. 

Nonprofits of all sizes use social media every day to grab attention, inspire curiosity, and ultimately raise money for their causes. However, many nonprofit social media campaigns fall flat, launch to crickets, and fail to get results. It’s not because we don’t do great work – we know that we do!

Many of us don’t get results on social media because we don’t know how to leverage the power and potential of the platforms to engage people in our cause, and most importantly – to get them to take action. We are left spinning our wheels, posting once in a while and hoping it works. (Hint: It won’t.) 

This limited-enrollment virtual training summit will help you to build an actionable nonprofit social media plan that effectively integrates these tools into your multichannel marketing and fundraising campaigns.

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What can you expect from The Summit?

Explore your online experience 

Session Styles

  • Live
  • Pre-Recorded
  • Flash Session

Platform Specific Sessions

  • Facebook
  • TikTok
  • LinkedIn
  • Livestreaming
  • And much more!

Nonprofit Social Media Summit Ticket Options

General Access Ticket

Access to live sessions and all the fun we have planned, including all keynotes. Does not include after-event access to recordings.


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Enhanced Access Ticket

General + recordings, slides, takeaways and a BONUS WORKSHOP to get your board excited about digital fundraising (to be held on a different date).


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Community Access Ticket

Enhanced + VIP intensive with Julia Campbell herself (How to Plan Your 2022 Social Media Marketing Calendar) AND a signed copy of Julia’s newest book.


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We’ve curated the experience to ensure you find what you’re looking to learn:


If you’re in Marketing, you want tips from other Marketers. We get it! Once you register, you can flag sessions that are personalized for your nonprofit role.


Want to learn about trends specific to the platforms you rely on? Or want to explore whether a new platform is worth it? We got you covered.


Virtual conferences don’t mean you’re just staring at a screen all day! Be able to connect with your peers through unique speed networking and social events to keep the energy up.


We are seeking to make changes to our virtual event space to create more opportunities for everyone to participate. Our major keynote sessions will include live captions. All live sessions will be recorded and available on-demand for Enhanced and Community Ticket holders with captions after the completion of the event.

Accessibility Statement for the Nonprofit Social Media Summit 2021

This is an accessibility statement from Neon One, LLC.

Measures to support accessibility
Neon One, LLC takes the following measures to ensure accessibility of Nonprofit Social Media Summit 2021:
– Include accessibility as part of our mission statement.
– Include accessibility throughout our internal policies.
– Integrate accessibility into our procurement practices.
– Appoint an accessibility officer and/or ombudsperson.
– Assign clear accessibility goals and responsibilities.

Conformance status
The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.  Nonprofit Social Media Summit 2021 is partially conformant with WCAG 2.1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard.

Additional accessibility considerations
Although our goal is WCAG 2.1 Level AA conformance, we have also applied some Level AAA Success Criteria: Images of text are only used for decorative purposes. Re-authentication after a session expires does not cause loss of data. Some sessions and videos have sign language interpretation and live captions. On demand sessions will have captions and transcripts provided.

We welcome your feedback on the accessibility of Nonprofit Social Media Summit 2021 . Please let us know if you encounter accessibility barriers on  Nonprofit Social Media Summit 2021:
– Phone: 3122434954
– E-mail: [email protected]
– Visitor Address: 4545 N Ravenswood Ave, Chicago, IL 60640
– Postal Address: 4545 N Ravenswood Ave, Chicago, IL 60640
– Twitter: @NeonOneTech
– LinkedIn:
– Anonymous Submission Form:

We try to respond to feedback within Within 24 hours in the lead up to the conference and same day response during the event itself.

Compatibility with browsers and assistive technology
N Nonprofit Social Media Summit 2021 is designed to be compatible with the following assistive technologies:
– Accessibility of the Nonprofit Social Media Summit 2021 event platform will rely on both web browser access as well as ability to access the supplied web accessible resources for ASL / CART by Ai Media

Nonprofit Social Media Summit 2021 is not compatible with:
– Our event platform vendor Fondi (now Classy Live) has stated that Chrome is the best operating system for using their services, especially for Chrome’s built in accessibility tools for captions.

Technical specifications
Accessibility of  Nonprofit Social Media Summit 2021 relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

These technologies are relied upon for conformance with the accessibility standards used.

Limitations and alternatives
Despite our best efforts to ensure accessibility of  Nonprofit Social Media Summit 2021 , there may be some limitations. Below is a description of known limitations, and potential solutions. Please contact us if you observe an issue not listed below.

Known limitations for Nonprofit Social Media Summit 2021:

1. Live sessions and webinars: We cannot guarantee accurate live captions for all sessions and workshops. because This is due to staffing and scheduling availability as well as concerns about communication delay during the face to face workshops if we rely on a third party platform for streaming the interactions.. We will be providing ASL / CART for all keynote sessions and will be recording and transcribing all recorded sessions. . Please refer to the event platform’s descriptions for which sessions will include ASL / CART offerings live or will be provided afterwards within a few business days with captions..

2. Event Chat: We cannot guarantee the screen reader accuracy for any of the chatrooms during the event because there is a lot of chatter that may occur during sessions and the accurate reading of names and syntax by a screen reader cannot be guaranteed during the event.. We are able to provide a full export of all event chats to attendees upon request, with the caveat that we may remove full names for privacy.. Feel free to use the chat yourself or other communication channels so our team may be aware of issues around understanding and participating in the conversation. We will then work to ensure your inclusion as best as possible in other ways, such as through video networking time..

Assessment approach
Neon One, LLC assessed the accessibility of Nonprofit Social Media Summit 2021 by the following approaches:
– Self-evaluation

Formal complaints
If there are any issues with accessibility or violations of the Neon One Community Code of Conduct, then please utilize the provided contact information to reach out to us. We have developed an anonymous submission process if you do not want to provide your identity. All submissions regardless will be treated with the highest importance.

Formal approval of this accessibility statement

This Accessibility Statement is approved by:
Neon One, LLC
Tim Sarrantonio
Head of Partnerships and Business Development / Primary Accessibility Committee Contact

This statement was created on 13 August 2021 using the W3C Accessibility Statement Generator Tool.

Neon One Community Code of Conduct

Neon One is dedicated to providing a harassment-free experience for everyone. We do not tolerate harassment of participants in any form.

This code of conduct applies to all Neon One spaces, including community forums, email, social media, virtual conferences and webinars, and other events that people gather and communicate together, both online and off. Anyone who violates this code of conduct may be sanctioned or expelled from these spaces at the discretion of the Neon One Culture Committee.

Some Neon One spaces may have additional rules in place, which will be made clearly available to participants. Participants are responsible for knowing and abiding by these rules.
Harassment includes:

– Offensive comments related to gender, gender identity and expression, sexual orientation, disability, mental illness, neuro(a)typicality, physical appearance, body size, age, race, or religion.

– Unwelcome comments regarding a person’s lifestyle choices and practices, including those related to food, health, parenting, drugs, and employment.

– Deliberate misgendering or use of ‘dead’ or rejected names.

– Physical contact and simulated physical contact without consent or after a request to stop.

– Threats of violence.

– Incitement of violence towards any individual, including encouraging a person to commit suicide or to engage in self-harm.

– Deliberate intimidation.

– Stalking or following.

– Harassing photography or recording, including logging online activity for harassment purposes.

– Sustained disruption of discussion.

– Unwelcome sexual attention.

– Pattern of inappropriate social contact, such as requesting/assuming inappropriate levels of intimacy with others

– Continued one-on-one communication after requests to cease.

– Deliberate “outing” of any aspect of a person’s identity without their consent except as necessary to protect vulnerable people from intentional abuse.

– Publication of non-harassing private communication.

If you experience harassment or discrimination in a Neon One space, notice that someone else is experiencing harassment or discrimination, or have any other concerns, please contact Neon One via a direct or anonymous report.

Direct reports can be made by messaging Neon One at [email protected] or, if on-site, by contacting a Neon One staff member.

Anonymous reports can be made here: Code of Conduct Report Form. We won’t be able to follow up with you directly, but we will fully investigate it and take whatever action is necessary to prevent a recurrence.

Participants asked to stop any inappropriate behavior are expected to comply immediately.
If a participant engages in inappropriate behavior, Neon One may take any action they deem appropriate, including warnings or expulsion from all Neon One spaces with no refund.

Adapted from the Geek Feminism Code of Conduct and NTEN Code of Conduct.

Summit Keynote Speakers

Suhailah Waheed

Giving Geeks

Alejandrina Guzman

ACLU of Texas

November 2 – 3, 2021 | Online

2021 NSMS Agenda

Digital Fundraising and Social Media : Where Do We Go From Here?

Speaker: Suhailah Waheed

Our kick off keynote will dive into the future of digital philanthropy and the influence of social media.

TikTok for Social Change

Speaker: Kat Murphy Toms, GivingTuesday

Wondering is TikTok is just for young generations? Rethink that with a session on how it is driving major changes.

Facebook Fundraising

Speaker: Megan Rouse, GivePanel

Love it or hate it, but Facebook is making nonprofits big money. Learn the tricks to unlock the world’s largest social network.

Zooming In On Zoomers

Speaker: Valeria Villarroel,

Learn about the latest research, insights, and learnings about engaging Gen Z in this unique moment, as well as the implications for the future.

The 4 Facebook Ads Nonprofits Should Run

Speaker: Dana Bakich, Positive Equation

Ever feel like Facebook’s ad offering is a puzzle you’ll never figure out? Join us in this session to focus in on what will make an immediate impact using this powerful yet highly misunderstood tool.

Peer to Peer Fundraising on Social Media

Speakers: Chris Hammond and Brittany LaGanke, Corporate Giving Connection

With peer to peer fundraising driving some of the most impactful revenue for growing nonprofits, a big reason is because of the networks that are unlocked through social media. Join Neon One partner CGC for this informative session.

How to Build Your Social Media Influencer and Ambassador Program

Speaker: Mary Speta (Amirah Inc.) and Elizabeth (Fisher) Jordan (Fight Colorectal Cancer)

This session will help guide you through the ways to build an authentic movement of champions for your organization through social media influencer and ambassador programming.

Flash Sessions

Speakers: Angela Pitter, Chris Strub, Meico Whitlock, Rhea Wong, Joshua Hirsch, CauseVid

Experience 8 minute mini-workshops on a variety of topics back to back. Covering LinkedIn, video, Facebook challenges, and more – these are sessions you don’t want to miss!

How To Put The Summit Into Action

Speaker: Julia Campbell, JCSocial Consulting

What are the next steps for us as social change agents on social media? Julia will bring the entire summit together for you with actionable steps.

Our 2021 Sponsor

Gold Level Sponsor

Let’s make some noise. RSVP today.

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