10 Social Media Templates for Your GivingTuesday Campaign

GivingTuesday is a global generosity movement that celebrates all types of giving and provides a huge visibility boost for important causes because of its popularity online. A nonprofit’s social media posts using the #GivingTuesday hashtag (which received over 20 billion impressions in 2019!) can put its cause in front of many new faces and support year-end fundraising in a major way.

That’s why showing up online on GivingTuesday—particularly on social media—can help nonprofits make the most of this popular giving day. 

GivingTuesday Social Media Templates

These GivingTuesday social media templates both save you time and give you an idea of what and when to post. Use these templates to jumpstart your social media planning and customize them as needed to suit your campaign and audience.

If you want even more template options for your GivingTuesday posts, check out our GivingTuesday Resource Center! It includes even more social media templates, templates you can use for email appeals and updates, planning worksheets, and more.

Before GivingTuesday

Prior to GivingTuesday, you’ll want to build some excitement among your community. Post reminders that GivingTuesday is coming up soon, share what your campaign focus will be, build some hype, and generally keep GivingTuesday at the forefront of your audience’s minds.

A pro tip: Reach on social media channels is pretty limited, especially if you’re not paying to boost or promote your posts. You may want to consider posting multiple times to maximize the chances that your supporters will see your updates.

Here are some examples to get you started:

Reminder & Teaser

What are you doing on December 3? We hope you’ll join us online to celebrate GivingTuesday! This year, we’re raising money for something really special—watch this video for a sneak peek at what our community is going to achieve this year. 

Campaign Announcement

At Agloe Nature Center, a big part of our mission is to bring people into nature and help them connect with the world around them. And, this GivingTuesday, we’ll be partnering with our supporters to fund next year’s educational programs.

Every dollar will go toward supporting nature education and exploration, including our year-round programs for kids. Mark your calendar for December 3, and meet us here for an epic day of generosity!

2 Weeks Out

#GivingTuesday is just two weeks away! This year, we’ll be focusing on supporting students like Caleb. Read how an encounter with one of our nature educators changed his life and how you can make the same thing possible for other kids: [link]

Day Before

TOMORROW is #GivingTuesday! This is a special day to celebrate generosity, and we’ve got all kinds of amazing stories to share with you. Tune in tomorrow—we’ll see you soon!

On GivingTuesday

It’s time to let your campaign shine. Once GivingTuesday is here, you’ll want to drive home the central message of your campaign and encourage people to get involved by donating, volunteering, or getting involved in other ways. Focus on keeping your social media audience informed about how the campaign is going, too!

In our latest research for The Nonprofit Email Report: Data-Backed Insights for Better Engagement, we found that sending more than two emails on GivingTuesday didn’t really accomplish much to increase giving. But on social media, you can post a lot more. It’s easy for people to miss posts if they’re not online at the time it’s posted, so make multiple appeals on social media to get your campaign in front of potential donors.

Here’s what a posting schedule might look like on GivingTuesday:

Campaign Launch + Goal

It’s #GivingTuesday! This year, we’re working to raise $10,000 to fund next year’s summer camps. Will you help us? Check out this short video to learn about what your generosity today can accomplish in our community. Donate here: [link]

Campaign Message

Youth and adults in our community find connection with and healing through nature by attending our nature education classes. Today, our community is working together to raise $10,000 to fund those programs! Will you join us? Here’s where to give: [link]

Progress Update

You’re amazing! So far, you all have donated $3,523 of our $10,000 goal. If you’d like to join the movement to provide nature education to people in our community, you can make your donation here: [link]

Second Update + Thank You

Huge news! So far, people all over the country have donated $8,236 to fund nature education for our community. Our goal is to raise $10,000 by the end of the day—and there are still 4 hours left! Will you give the gift of the outdoors today? [link]

After GivingTuesday

When GivingTuesday is over, your social media posts should remind your audience that their support doesn’t have to end there. In the days after GivingTuesday, add calls to action to your social media posts with specific next steps. Show your social media audience how they can support your mission beyond GivingTuesday with posts like these:

Final Campaign Update

Thank you, Nature Lovers! Yesterday was #GivingTuesday, and you made a huge difference. Our community gave $11,146 to fund nature education for our community. Your support will make it possible for adults and youth alike to access our classes and programming at little to no cost! Thank you so much for your generosity and passion for making this possible.

Next Steps

We’re so grateful for your generosity on #GivingTuesday, and we can’t wait to show you everything your generosity will accomplish in the coming year. Keep following along to get updates about upcoming classes and programming. If you haven’t already, you can also subscribe to our newsletter for updates, stories, fun nature facts, and more: [link]

GivingTuesday Social Media Hashtags

GivingTuesday is a crucial day for fundraisers, and it’s primarily powered by social media. Make sure your nonprofit’s social media posts reach potential donors by using relevant hashtags, such as:

#GivingTuesday: As the main, official GivingTuesday hashtag, this one gets billions of impressions and is an essential one to use.

#GivingTuesday + Year: For example, #GivingTuesday2023. This hashtag puts your posts with other current GivingTuesday social media campaigns.

#GivingTuesday + Country: For example, #GivingTuesdayUSA. Using this hashtag highlights the organizations like yours that are participating in GivingTuesday in your country.

#Unselfie: This hashtag was created to encourage nonprofit supporters to create a sign showing which cause they’re supporting on GivingTuesday. It’s a great way to encourage user-generated content that spreads the word about your GivingTuesday campaign.

#MyGivingStory: You can incorporate this hashtag into your GivingTuesday campaign by asking your followers to share what they’re donating toward and why. This type of user-generated content can be reposted on your social media platforms to encourage others to give.

GivingTuesday Resources for Fundraising Success

You have goals for this year’s GivingTuesday, and we want to see you reach them. The GivingTuesday Resource Center features a collection of helpful resources that nonprofits can use to plan their GivingTuesday strategy, communications, and more. Check it out and grab templates for social media templates, email templates, planning worksheets, and tons more.