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Beyond GivingTuesday: Building Trust With Newly Acquired Donors


September 13, 2023
1-2 p.m. ET



Hosted By

Tim Sarrantonio headshot
Tim Sarrantonio
Director of Corporate Brand


60 Minutes


Eight out of ten new donors to a nonprofit won’t make a second gift. This is a sign of a “generosity crisis” our sector is facing. Donors who give small gifts feel unappreciated, and younger donors are increasingly untrusting in traditional nonprofits. 

But don’t despair! Moments like GivingTuesday show fundraisers there are a lot of reasons to be happy and hopeful. Donors want to establish connections with causes they care about. You can create those connections with a strategic shift toward designing trust-building generosity experiences—and on Wednesday, September 13 from 1-2 p.m. EDT, we’ll show you how. 

In this session, you’ll learn:

  • Why it may be time to rethink the definition of “donors”
  • The importance of building a welcoming experience for new donors
  • Research-backed insights into how to use technology to accelerate people-centric connection

If you’re looking to build (and retain!) a base of highly engaged donors, this session is for you. Can’t make the session? Don’t worry! Anyone who registers will receive a link to the recording and slides.

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