Most nonprofits raise 30-50% of donations from individual donors during the year-end giving season. How can you use this moment of generosity to build a lasting connection between new and repeat donors and your organization?
This session will explore ways you can create a theme, visuals, and messaging to help the campaign feel special while still aligned with your organization’s brand so that supporters recognize and engage with you year-round.
Attendees will:
- Deepen their understanding of how branding applies to campaigns
- Identify steps to creating a campaign, including developing a strong theme
- Learn new approaches they can apply to both year-end campaigns and year-round communications
