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Nonprofit Tech Circle: Intro to Segmentation for Nonprofits

With Abby Jarvis

August 6, 2025
1:00 PM ET
Online

Speakers

Abby Jarvis headshot
Abby Jarvis
Head of Research

Additional Information

Duration

30 Minutes

Resources

Slides

Transcript

Resource

How many times have you heard people talk about the importance of good segmentation at nonprofits?

Now, how many times have you listened to someone talk about segmentation and known exactly what it means and how you do it?

Come learn what the fuss is all about! In this session, you’ll learn:

  • What segmentation is and why it’s important
  • Basic audience segments you can build and use today
  • Ideas for more nuanced segments you can use in the future
  • Tips for automating segmentation to make your life a little easier

If you’re looking for a simple, no-nonsense overview of segmentation and how to do it, this session is for you.

Looking for content focused specifically on using your tools in Neon CRM? Check out Neon One Academy for courses and how-to articles that teach you how to get the most from your account!

Start Segmenting Your Audience

Overwhelmed by segmentation? That’s okay! Use this worksheet to create a simple audience segment and start planning how you’ll communicate with them. You’ll be building sophisticated audiences in no time—all it takes is practice!

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