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Big Picture, Real Talk: Fundraising in the Arts Today

With Tim Sarrantonio & Hilary Odom

July 11, 2025
1:00 pm ET
Online

Speakers

Tim Sarrantonio headshot
Tim Sarrantonio
Director of Community Engagement, Neon One
Hilary Odom headshot
Hilary Odom
Founder, Hilary Odom Consulting

Fundraising isn’t one-size-fits-all—and if you’re running a performing arts organization, you know that firsthand. This special 60-minute session is designed to help you cut through the noise and focus on what actually matters for theatres, ensembles, and arts nonprofits like yours.

We’ll start with a practical overview from Tim Sarrantonio, Chair of the Fundraising Effectiveness Project, who will break down the national trends in giving and what they mean for organizations rooted in performance and community. He’ll be joined by Hilary Odom, a performing arts expert with deep experience in arts fundraising for a live Ask Me Anything, answering real questions from people doing the work.

Here’s what you’ll take away:

  • What the latest donor benchmarks mean specifically for performing arts orgs
  • How to evaluate your fundraising health without needing a data analyst
  • Tips to strengthen supporter relationships using tools you already have

To close things out, the AACTFest Passport Game winner will take the virtual stage for a live coaching session. Their questions—and yours—will guide the conversation as we connect the dots between national trends and your day-to-day decisions.

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