Running events is a powerful tactic for nonprofits. And we’re not just talking about any old party! A great event brings your community together, showcases your impact, and gets people excited about your mission.
And the first step to throwing a great nonprofit event is sending a great event invite.
Even the most perfectly planned event with the best venue and an amazing keynote speaker won’t succeed if people don’t show up. All of your hard work can go to waste if your invitation emails don’t get opened and inspire people to attend.
Crafting a Successful Event Invite
To make sure your invitations stand out in a crowded inbox and get people to show up, you need to hit a few key points.
- A clear, compelling subject line: If people don’t open your email, they won’t see your invitation! Make sure to tell them exactly what the email is about and why they should open it.
- Start with a strong opening: Get straight to the point. Answer core questions that people may have: who, what, when, where, and why (this one’s especially important as it should reiterate how this event is crucial to your mission!).
- Give people all the details: No one wants to have to hunt around for information. Help people know exactly what to expect. Tell people more about the event, share the date and time, and any other relevant information that they might need.
- Make the call to action (CTA) impossible to miss. No matter the call to action that you’re asking people to take— “Register Now,” “Buy Tickets,” “Sign Up to Volunteer,” etc.—make sure there is a clear, clickable button (and that the link works correctly!)
If this feels like a lot, it’s because it can be. But not to fear, we’re here to help you nail it!
Event Invite Templates at a Glance
Our “Let’s Get Together” Guide is packed with templates and tips to help you craft effective email invitations. We’ve covered an array of different types of events (e.g. galas, volunteer days, social gatherings and more). It includes an initial invitation template and an invitation reminder template that you can send as the event gets closer.
You can use them as a starting point and then customize them with your specific event details and brand voice.
Volunteer Events
Two invitation email templates for rallying your community to lend a hand with a specific volunteer event or project, like a nature trail restoration.
Fundraising Events
Two invitation email templates for events like an annual community cookout, where the main goal is to raise money and you have a specific fundraising goal in mind.
Give-Back Nights
Two invitation email templates for events where you partner with local businesses like restaurants or shops that agree to donate a percentage of sales to your cause on a specific night.
Community Events
Two invitation email templates for free events designed to bring people together, like a block party, where you want to connect with supporters and share your mission.
Formal Galas/Auctions
Two invitation email templates for higher-priced ticket events like a gala or auction, where the tone is a bit more sophisticated and the goal is to raise significant funds.
Walks/Runs for Charity
Two invitation email templates for events like a 5k or a walkathon, where participants raise money and awareness by getting active.
Social Gatherings
Two invitation email templates for casual, relaxed gatherings, like a happy hour, where your supporters can connect, share stories, and celebrate your collective impact.
Educational Events
Two invitation email templates designed for workshops, webinars, or events where you’re teaching a specific skill or topic, such as a composting workshop.
Get Started with Your Event Invite Guide Today
We know event planning already takes up enough time in your schedule, so no more feeling stressed about getting your messages just right. With these email templates in your back pocket, you can feel confident and prepared to make your next big event a smashing success! You’ve got this.
