2025: A Celebration of the Neon One Community
Celebrate the impact and connections you made this year with a look back at the incredible impact of the Neon One community in 2025.
A Note From Our CEO
As 2025 draws to a close, I find myself reflecting on the profound purpose that connects us all. Your work is built on the unwavering belief that we can—and must—make the world better. Your organizations are the engines of that change.
We believe that personal connections are the heartbeat of every mission. It is our deepest privilege to empower you to make and sustain those connections every day.
This year was full of amazing progress—from the new tools we built to enable you, to the incredible stories of impact and efficiency you shared with us. Your trust inspires us to aim higher, and I hope you are inspired by the achievements nonprofits like yours made in 2025.
We look forward to fueling even more impact for your mission in the new year.
Warm regards,
Keith Reed
CEO, Neon One
$5.5 Billion
DOLLARS RAISED
13.43%
INCREASE IN FUNDRAISING
8,678,081
NEW DONORS ENGAGED
393,930,286
EMAIL CAMAPAIGNS SENT
2,504,188
COMMUNITY EVENTS HOSTED
Featured Changemaker
Friends of the Texas Historical Commission
The Friends of the Texas Historical Commission knew it needed a more reliable stream of recurring revenue. Development Manager Lorelei Gonzalez led the charge, launching a new sustaining donor campaign in Neon CRM. Since going live, the program has increased its number of sustaining donors by more than 300%—empowering them to grow their impact with long-term financial stability.
You Drove Incredible Growth
In 2025, you took huge steps to grow your impact. By grounding your fundraising in personal connections, you proved that fundraisers can use technology strategically to accelerate growth.
When IPH rebranded its Key Club monthly giving program, they paired the new name with powerful automation that boosted their monthly supporters by over 400%. They used Neon CRM workflows to build an automated donor journey that now strategically engages first-time donors within their critical first 45 days and proactively mitigates payment failures, resulting in predictable revenue.
The W Connection stabilized its finances and deepened community bonds by launching a flexible recurring giving program. By segmenting its audience with custom data fields, they successfully engaged supporters at all levels—from $5 to $250 monthly—and achieved sustainable growth that will help support widows as they move forward with their lives.
At CP, which offers innovative therapy and life skills services, tailored to individuals with physical, cognitive, developmental, and sensory conditions, Director of Development and Marketing Maddy Szymanski transformed its fundraising strategy by rebuilding the organization’s donor data structure in Neon CRM. By cleaning thousands of records and creating custom segmentation lists and real-time reporting dashboards, she gave her team the ability to target the right donors with the right messages and quickly see what was working. As a result, they exceeded every major appeal goal last year—including an 86% increase in revenue from their summer appeal.
“[Jamie] took charge of every aspect of the event—from soliciting gift baskets and managing marketing and advertising, to serving as the cashier on the night of the fundraiser. Thanks to her deft skill with [Neon One] and her broad marketing expertise, the event came together seamlessly. Quite simply, we could not have done it without her.”
Vickie Lupisella
Operating Director,
New Hope Historical Society
New Capabilities To Boost Fundraising
Next-Generation Peer-to-Peer Fundraising
Modern peer-to-peer fundraising tools help you connect with your community—and they’re fully integrated into Neon CRM. Beautiful, easy-to-use page themes, activity tracking, and new milestones mean your supporters have new ways to engage their networks and raise more for your mission.
Time-Bound Recurring Giving
This feature gives you the flexibility to set a specific start date and end date for a giving period, making it easy to run community-centric campaigns that require daily participation. That means your constituents can participate in unique “Give-a-thon” style campaigns and even schedule their donation in advance.
Embeddable Donation Forms
Adding your donation forms to web pages is easier than ever! You can embed your Neon CRM donation forms directly onto any page on your main website. It’s a great way to create a seamless, on-brand giving experience that reduces friction and boosts conversion rates.
Multi-Step Donation Forms
We reimagined the donation experience in Neon Fundraise. By breaking the giving process into simple, digestible steps, this update is proven to increase the conversion rate on your donation forms and make giving easier for your supporters.
Featured Changemaker
The Brother Benno Foundation
The Brother Benno Foundation used targeted Neon CRM reports to take its annual thank-a-thon to the next level. The director of development used data on donors’ restricted gifts and volunteer history to create highly personalized thank-you lists for each staff member. This made it possible for Recovery Director Jim Shlemmer to personally connect with supporters of the program he leads. The result was more grateful donors and a deepened culture of gratitude across the entire team.
You Built Thriving Communities And Personal Connections
You found new ways to manage volunteers, support your members, create compelling communications, and lead impactful events. You didn’t just simplify operations, you created vibrant community experiences.
LOSS Community Services, which provides bereavement care and support to families who’ve lost a loved one to suicide, needed to make its intake process feel more human. Development Coordinator Myrriah made it happen by using Neon CRM’s email automation to send a welcome email with condolences to every new individual that registered for an event. This powerful automation “humanized the process” and made sure people felt supported from the very first click.
Impact San Antonio transitioned its giving circle to Neon CRM, and volunteer Jennifer Bligh managed to do it all while maintaining an 80%+ member retention rate. Jen quickly mastered the platform’s reporting capabilities and created personalized outreach—from emails to thank-you cards—that made sure all members felt individually recognized.
Binghamton Philharmonic used the Arts People and Neon CRM integration to get a 360-degree view of its patrons. That view helps them turn ticket buyers into long-term donors and supporters.
“This is really cool because now we have Arts People connecting to Neon CRM. When I open up a patron record in Neon CRM, I can see that they’re donors and ticket buyers… It’s so great to see how that data is interacting.”
Paul Cienniwa
Executive Director,
Binghamton Philharmonic Orchestra
“With switching to Neon One we were able to add a members-only site, which has been really helpful. We take past resources, like webinars, and put them on our members-only page so members can go back and use the resource even if they couldn’t attend. It’s really a way for us to continue educating about our mission.”
Stacy Novak
Executive Assistant,
Wisconsin Association for the Talented and Gifted
Alzheimer’s San Diego was struggling to track client usage across various services for grant reporting. To solve this problem, Senior Manager of Data Operations Caitlin Wion partnered with every program department to build custom tracking in Neon CRM. Now, its grants team can clearly illustrate the number of unique clients and all of their program interactions, which funders say is important to understand the full impact of its programs.
New Capabilities To Build Personal Connections
Volunteer Management Improvements
We enhanced our integrated platform to simplify the volunteer experience and reduce administrative work. These enhancements include updates to reporting, time management, role and shift assignments, and customizable volunteer forms
Multi-Event Discounts
Simplifying your operations just got easier. You can now enable discounts across multiple events at once, eliminating repetitive setup. This streamlined process reduces errors and frees up time to focus on your event strategy.
Arts People After-Performance Emails
You can now schedule emails to go out hours or days after an event ends. This feature maintains engagement and drives repeat attendance without manual follow-up, ensuring every patron feels connected.
Neon Websites Member Directory Widget
Member Directory widgets for Neon Websites are here! Now you can simply drag and drop your Neon CRM member directories directly onto any website page. This means you can allow members to access resources and connect with peers without leaving your branded site.
Featured Changemaker
The Torch Foundation
At The Torch Foundation, Program Coordinator Mike Satow took on the challenge of streamlining its volunteer and registration systems. Those processes were bogged down by manual work that took up tons of staff time. By working with Neon CRM to automate these processes, Mike saved the team at least 10 extra hours a week. That’s more time they could dedicate to developing programming for the communities they serve.
You Simplified Operations
Time is your most valuable resource. This year, you simplified your operations by automating the repetitive tasks like event reminders, welcome emails, and renewal prompts and freed up time to focus on the work that matters most.
At this year’s Generosity Xchange, Development Director Scott Anderson shared how RedLine Contemporary Art Center automated nearly 90% of its membership program with workflows. The automated four-part renewal series alone led to a 21% increase in budgeted membership revenue and freed up staff time for more personal engagement.
The San Juan Preservation Trust streamlined its visitor process when Philanthropy Membership Manager Olivia Walcott Gonda implemented an automated visitor registration workflow. By capturing visitor data directly in Neon CRM, the Preservation Trust eliminated manual data entry, saved staff time, and instantly enabled tailored follow-up communications that build stronger ties with conservation enthusiasts.
For Decatur Makers, a simple Neon CRM form for a new LEGO Robotics League did more than just manage signups. The new process inspired the entire team to rethink their communications system; they came up with different ideas that save hours of work each month by centralizing their outreach in Neon CRM.
San Bernardino Symphony Orchestra’s Manager of Operations and Patron Services, Marisol Sandoval, used Arts People’s automated emails to manage post-concert feedback surveys. She eliminated the manual effort of preparing patron lists and freed her team to focus on audience engagement.
“This moment of inspiration from my colleague not only solved a duplication issue that carried over from our old systems but also gave me the motivation to explore how we can better utilize Neon One to streamline our communications and eliminate an extra monthly expense.”
Lorraine Kowalski
Program Director, Decatur Makers
More Ways You’re Simplifying Operations
Gen, Your Nonprofit Assistant
Prepare for every donor conversation in seconds! Gen provides an instant snapshot of a constituent’s most important recent engagement, which means you can quickly catch up on the right information before your next conversation.
Redesigned Reporting In Neon CRM
Reporting got a huge upgrade. We introduced a modern, intuitive interface, the ability to run large reports in the background, an option to send emails or texts directly from reporting results, and more.
Workflow Automation Enhancements
Our most powerful tool got even smarter. With new triggers and actions for activities like event registrations, volunteer shifts, and text messaging, you can automate even more of your supporter journey and get hours back in your day.
Data Quality NCOA Service
It’s easier than ever to save valuable time by automating your data hygiene. Our new NCOA service works in the background to ensure your addresses are accurate. That means you don’t have to spend hours chasing down returned mail and correcting records.
Household Management Improvements
Features like automated address matching and a streamlined UI help your team manage complex family and household relationships more efficiently while maintaining a complete view of every supporter.
Featured Changemaker
Cultural Survival
After 20 years with the same donor database, Cultural Survival knew it was time for a change. Development Coordinator Miranda Vitello led the charge, facing the massive task of migrating 50 years of donor data. She worked with the Neon One team to ensure the entire process was smooth. The result? The whole organization can now access donor data easily, which improves everyone’s efficiency and collaboration.
You Invested In Your Mission.
We Invested In You.
Integrated technology is only as powerful as the connections it enables. This year, you made big moves—migrating decades of data, connecting remote teams, and leaning on our experts—all to build the personal connections that drive your mission forward.
Stefanie, the development manager at the National Association of Women Lawyers, led a seamless data migration of all contact, event, membership, and volunteer records into Neon CRM.
“With such a seamless and effective transition [led by our Development Manager Stephanie] to using Neon CRM, we saw no disruption in member engagement, and we were able to maintain strong relationships. Plus, with clean and accurate data, we’re able to better communicate with and serve our members and promote our mission.”
Devon Payne
Communications Specialist,
National Association of Women Lawyers
“We really see Neon One as a partner. They play a role on our staff that otherwise a body, or multiple bodies, would normally fill. We contract out a lot of our administrative services, and Neon One has been a great partner from the
Dr. Romney Ruder
get-go.”
President,
Lifeline Global Ministries
Runnin’ Free Ranch’s founder, Amy Dojahn, led a successful transition from separate clunky systems to Neon One. Amy’s mastery of Neon CRM and Neon Websites meant her team could generate donor impact reports in minutes instead of days. That made it possible for the team to confidently apply for grants and multiply the impact of their equine therapy programs.
Continued Commitment to Your Success
Your Ideas Help Neon One Innovate
Through our Suggestions Portal, Neon One customers have seen over 800 product enhancements and ideas come to life. This year, we also kicked off a new beta program to gather early feedback on new features and capabilities.
Your Learning Experiences Got Better Than Ever
We expanded Neon One Academy to help you get the most out of your integrated platform. From new self-guided and live bootcamps to a growing library of articles, videos, and webinars, we’re empowering you with the knowledge to build deeper connections and increase your impact.
Support Got Faster And More Reliable
A new support hub, support coverage on Saturdays, live messaging and screen-sharing, and Ace, our 24/7 AI support assistant, are all new this year. These changes are helping you get support even faster—our data tells us that most requests are usually resolved in less than an hour, more than quadrupling our speed.
A Look Ahead
See What’s Coming Up In 2026
At this year’s Generosity Xchange, we shared our vision for helping you make the personal connections that drive impact. Watch our product keynote to see the capabilities we delivered in 2025 and a preview of how we’ll empower your mission in 2026.
