Nonprofits collect an incredible amount of information about the people they serve, programs they deliver, donors they engage, and communities they impact. But having data is only the beginning.
The real challenge is knowing what it means, which stories it can tell, and how to use those stories to move people to action.
Join this session on Wednesday, November 18 from 1:00-2:00 p.m. ET to learn how. Shannon Maitland will teach you to to:
- Identify the data that matters most to your organization and the community while avoiding data overload
- Look beyond individual numbers to recognize patterns, trends, gaps, and insights
- Connect quantitative data with the human experiences behind the numbers
- Discover multiple stories within the same set of data
- Avoid common mistakes that can make data confusing, misleading, or forgettable
- Match different stories to the ideal audiences, including donors, funders, boards, staff, and community partners
- Use donor, program, and community data to communicate both organizational impact and community need, then turn it into a call to action
- Apply a simple framework for moving from data → insight → story → action
Whether you’re preparing a grant report, donor communications, a board presentation, annual report, or simply want to understand what your organization’s data is telling you, this is a must-see session for nonprofit fundraisers.
Looking for content focused specifically on using your tools in Neon CRM? Check out Neon One Academy for courses and how-to articles that teach you how to get the most from your account!
Meet the Speaker
Shannon Maitland, MPA is a community collaboration leader, educator, facilitator, and consultant who helps leaders and teams turn big ideas into action. As CEO of Problem Solving Plus, Shannon trains and supports organizations in leadership, learning, collaboration, strategic problem solving, data storytelling, grant project management, and capacity building. She brings more than 25 years of experience as a tutor and community educator, along with extensive experience leading nonprofit collaborations, developing systems, securing funding, and helping organizations use information to strengthen their impact. You can learn more about Shannon and her work at ProblemSolvingPlus.com.
